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All Journal Jurnal Bahasa dan Sastra Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Kajian Komunikasi Jurnal Pemberdayaan Masyarakat Madani (JPMM) Nyimak: Journal of Communication Politik Indonesia: Indonesian Political Science Review SEIKO : Journal of Management & Business The Journal of Society and Media Jurnal Ilmiah Wahana Pendidikan Journal of Public Representative and Society Provision Comdent: Communication Student Journal
Evie Ariadne Shinta Dewi, Evie Ariadne Shinta
Prodi Humas Fikom Unpad
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Political Communication in Television Media: A Study of Encoding/Decoding on Voters in the 2024 Election Iswarinda, Michella; Dewi, Evie Ariadne Shinta; Bakry, Gema Nusantara
Journal of Public Representative and Society Provision Vol. 5 No. 2 (2025): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v5i2.569

Abstract

This study analyzes the role of the media in shaping public opinion ahead of the 2024 Presidential Election, focusing on the Maghrib adhan broadcast featuring Ganjar Pranowo on MNC Group television station in September 2023. This phenomenon raises polemics regarding media independence, given that MNC Group is owned by Hary Tanoesoedibjo, chairman of the Perindo Party who supports Ganjar as a presidential candidate. The broadcast is considered an attempt at identity politics to build a politician's image. This research uses a critical paradigm with a qualitative descriptive approach, combining Stuart Hall's encoding-decoding theory and Roland Barthes' semiotics to analyze the political symbols in the broadcast. Data collection was done through in-depth interviews, observation, and literature study. The results show that political shows are not taken for granted by the audience, but through a decoding process that is influenced by their social and cultural background. The media, in this case RCTI, utilizes symbols and narratives to shape the image of politicians, although the meaning received by the audience varies, depending on their decoding position. This finding confirms the role of the media as a tool of domination in shaping public opinion and creating political hegemony, which risks reducing the objectivity and independence of the media in a democracy.
Digital-based Persuasive Communication Strategy Hasri, Novrianti; Dewi, Evie Ariadne Shinta; Lusiana, Elnovani
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 9 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11180296

Abstract

This research discusses the digital-based persuasive communication strategies used by OLX Autos in building effective communication with their digital platform users. This research uses a qualitative approach with a case study, and purposive sampling technique is used in the selection of informants, which consists of managers, Regional Heads, OLX Autos employees, and experienced customers. The results showed that OLX Autos successfully integrated strong persuasive principles in their communication strategy, including the use of social proof, creating a sense of urgency, and delivering relevant information. Persuasive communication is key in building effective relationships with consumers and increasing their awareness and interest. OLX Autos also utilizes digital platforms such as social media, websites, and mobile applications to reach a wider audience and provide more compelling messages. The change in OLX Autos' business model that combines traditional and digital concepts brings innovation in used car marketing. The research also highlights the importance of the concept of digital anthropology in the analysis of used car marketing. Through digital data analysis, OLX Autos can understand consumer preferences and needs more accurately. In conclusion, OLX Autos has successfully built an effective digital-based persuasive communication strategy and utilized online platforms to increase consumer awareness and interest, and integrated the concept of digital anthropology in their marketing analysis.
The Ethics Scandal of Indonesia’s Constitutional Court Chief Justice on Tempo Covers: A Peirce Semiotic Representation Study Riadi, Ariq Aflah; Maryani, Eni; Dewi, Evie Ariadne Shinta
Jurnal Bahasa dan Sastra Vol 14, No 1 (2026)
Publisher : Faculty of Languages and Arts, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jbs.v14i1.137435

Abstract

This study examines how Tempo magazine represents the ethical scandal of the Chief Justice of the Constitutional Court through its October 22 and November 12, 2023 covers. Using a qualitative approach, the study integrates Peirce’s semiotics and Stuart Hall’s theory of representation to analyze how meaning is constructed and ideologically framed in visual media. The findings show that Tempo consistently constructs the scandal not as an isolated personal violation, but as a broader institutional crisis. This representation is produced through the interaction of judicial iconography, metaphors of rupture and collapse, and critical lexical framing. At the micro level, semiotic analysis reveals structured relations among signs that signify weakened judicial legitimacy. At the macro level, these sign patterns function as an encoding strategy that directs audiences toward a preferred reading in which judicial authority is delegitimized and linked to political dynasty. Furthermore, the study demonstrates that Tempo’s visual representation operates as a counter-hegemonic discourse that challenges the normalization of dynastic politics and highlights tensions surrounding judicial independence. By integrating semiotic and representational approaches, this study contributes to a deeper understanding of how media actively constructs political meaning and participates in broader ideological struggles.
Co-Authors Ade Indriani Siagian Adiputra, Andika Vinianto Aully, Marfa Bakry, Gema Nusantara Benazir Bona Pratamawaty Diyaulmuhana, Diyaulmuhana Elnovani Lusiana Fadhilah, Samia hasri, novrianti Heru Ryanto Budiana Iriana Bakti Iswarinda, Michella Limilia, Putri Maryani, Eni Muthmainnah, Saafira Nindi Aristi Puji Prihandini Rachmaniar Rachmaniar Riadi, Ariq Aflah Rosnandar Romli Shalisa, Alina Yustikasari, Yustikasari