Garuda - Garba Rujukan Digital

Hypercapitalism and Product Commodification through Digital-based Marketing Communications in Komodo National Park Lusia Vreyda Adveni; Geofakta Razali
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

ABSTRACT Purpose: This research aims to analyze the value of hypercapitalism and product commodification through marketing communication strategies in one of Indonesia's flagship eco-tourism named Komodo National Park. Research methods: The approach used in this study is to review the literature review and conduct in-depth interviews with tourism players in Komodo National Park (KNP). Results and discussion: The results showed that KNP eco-tourism is still ongoing as the renewal and development of information technology affect digital marketing in the tourism sector. Implication: It is hoped that all parties and stakeholders involved in KNP eco-tourism can assume that the main motivation for development is not only profit by sacrificing marine ecosystems and destroying existing habitats. Keywords: hypercapitalism, commodification, digital marketing, eco-tourism, Komodo National Park.

Efektivitas Kerja Guest Service Agent Dalam Pelayanan Tamu Di Dusit Thani Resort Maldives Lusia Vreyda Adveni; Shintia Kuswandi
Jurnal Sains Terapan Pariwisata Vol. 5 No. 1 (2020): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

The development of the tourism industry in the world makes businesses stricter in the face of competition. Starting from the restaurant business, travel agents, airlines, to the construction of hotels and resorts. The hospitality industry (Hospitality Industry) is an industry with a classification that includes a variety of commercial facilities and is equipped with food-beverages and services, room accommodation or both. The industry has various groups of operational activities including resorts, which are one of the accommodations that tourists need as a temporary residence during a tour. Facing increasingly fierce competition, various efforts have been made such as, adding facilities, renovating buildings, and increasing the quality of services effectively. Guest service agent is one part that has an important role in the front office department, which has the duty and responsibility of providing comfort to guests. In addition, guest service agents are also required to always do their best to provide maximum information and services. With the research on the performance of guest service agents at Dusit Thani Resort Maldives will answer a variety of problems that are often faced by guest service agents while serving the guests. In addition, the performance of an effective guest service agent will improve the quality of services available at the resort. In this study the author will explain the qualitative analysis method which contains the meaning of a depiction of data and using words and sentence lines. The data analysis method used is triangulation, the author also places more emphasis on objectivity and honesty which is realized by explaining the research objectives to the informants. There are three discussions in this research, namely how the guest services at Dusit Thani Resort Maldives. Second, how the performance of the guest service agent is applied to the front office department. The latter is to find out the effectiveness of the performance of guest service agents in serving the guests, especially in the front office department at Dusit Thani Resort Maldives.

Penguatan Kapasitas Masyarakat Desa Serangan Menuju Pariwisata Berkelanjutan Lusia Vreyda Adveni; Elsita Lisnawati Guntar; Mutria Farheni; Putu Ade Wijana
Jurnal Abdi Masyarakat Vol. 3 No. 2 (2023): Jurnal Abdi Masyarakat
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v3i2.52

Potensi wisata Kelurahan Serangan dinilai cukup tinggi. Berdasarkan hasil wawancara singkat dengan salah satu Kepala Lingkungan Kelurahan Serangan, ditemukan bahwa Serangan mengedepankan potensi pengembangan wisata berkelanjutan (Sustainable Tourism). Hal ini dibuktikan dengan adanya penetapan Serangan sebagai Kawasan Ekonomi Khusus (KEK) Kura-kura Bali. Tujuan dari penelitian ini adalah memberikan penyuluhan penguatan kapasitas masyarakat desa Serangan menuju pariwisata berkelanjutan. Metode yang digunakan dalam program Pengabdian kepada Masyarakat ini meliputi metode cermah, metode diskusi, dan metode survey. Program PkM yang bertema "Penguatan Kapasitas Masyarakat Desa Serangan Menuju Pariwisata Berkelanjutan" merupakan salah satu contoh kontribusi nyata yang dilakukan oleh STB Runata dalam membangun masyarakat dan pembangunan berkelanjutan. STB Runata berharap program ini dapat menjadi inspirasi dan contoh bagi institusi pendidikan dan masyarakat di Indonesia untuk turut serta dalam pembangunan berkelanjutan. Â The tourism potential of Serangan Village is considered quite high. Based on the results of a brief interview with one of the Heads of the Serangan Sub-District, it was found that Serangan prioritized the potential for sustainable tourism development. This is evidenced by the designation of Serangan as a Special Economic Zone (KEK) for the Bali Turtles. The purpose of this research is to provide counseling to strengthen the capacity of the Serangan village community towards sustainable tourism. The methods used in this Community Service program include lecture methods, discussion methods, and survey methods. The PkM program with the theme "Strengthening the Capacity of Serangan Village Communities Towards Sustainable Tourism" is an example of the real contribution made by STB Runata in community building and sustainable development. STB Runata hopes that this program can be an inspiration and example for educational institutions and communities in Indonesia to participate in sustainable development.

Harga Tiket Masuk Terhadap Keputusan Berkunjung Wisatawan Di Jakarta Aquarium & Safari Adveni, Lusia Vreyda; Samar, Yohanna Angelina
Jurnal Sains Terapan Pariwisata Vol. 9 No. 2 (2024): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v9i3.391

Tujuan: Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh variabel harga tiket masuk terhadap variabel keputusan berkunjung di Jakarta Aquarium & Safari.Metode Penelitian: penelitian berjenis survei dengan pendekatan kuantitatif deskriptif, menggunakan kuesioner sebagai pengumpulan data dengan jumlah responden 100 orang. Metode analisis menggunakan analisis regresi sederhana. Pengujian data menggunakan uji validitas dan reliabilitas, kemudian dilanjutkan dengan uji asumsi klasik yaitu uji normalitas dan heteroskedastisitas, lalu uji hipotesis dan koefisien determinasi dengan menggunakan SPSS 25 sebagai alat bantu pengolahan data.Implikasi: Hasil penelitian menunjukkan bahwa; harga tiket masuk berpengaruh terhadap keputusan berkunjung. Hal ini dibuktikan dengan statistik uji t variabel harga tiket masuk dengan nilai t hitung sebesar 12,815 dan t tabel sebesar 1,98477, karena t hitung > t tabel maka Ha diterima. Dan bahwa harga tiket masuk berpengaruh terhadap keputusan berkunjung di Jakarta Aquarium & Safari dengan R square sebesar 62,6%.

Hypercapitalism and Product Commodification through Digital-based Marketing Communications in Komodo National Park Lusia Vreyda Adveni; Geofakta Razali
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i2.14

ABSTRACT Purpose: This research aims to analyze the value of hypercapitalism and product commodification through marketing communication strategies in one of Indonesia's flagship eco-tourism named Komodo National Park. Research methods: The approach used in this study is to review the literature review and conduct in-depth interviews with tourism players in Komodo National Park (KNP). Results and discussion: The results showed that KNP eco-tourism is still ongoing as the renewal and development of information technology affect digital marketing in the tourism sector. Implication: It is hoped that all parties and stakeholders involved in KNP eco-tourism can assume that the main motivation for development is not only profit by sacrificing marine ecosystems and destroying existing habitats. Keywords: hypercapitalism, commodification, digital marketing, eco-tourism, Komodo National Park.

Business Development Strategy Towards “Natural Concept” Restaurant (Study of Botanica Dining Restaurant, Jakarta) Adveni, Lusia Vreyda; Muhammad Fani Burhanudin
International Journal of Travel, Hospitality and Events Vol. 3 No. 1 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i1.359

Purpose: The population density in Jakarta has resulted in a reduction of the green open environment in the capital city of Indonesia. In addition, the capital is the center of government and state business, making this city occupied by the majority of workers. The availability of entertainment and tourist spots in the capital city of Jakarta is quite diverse, especially restaurants. Relaxing to unwind from work activities is a moment that workers always await. The demand for unique elements in restaurants is very challenging for business owners. There are many elements that a restaurant can highlight to make its business more attractive. Based on these problems, this study aims to determine the strategy for developing a restaurant business with a natural concept (the study of Botanica Dining Jakarta). Research method: This research is a qualitative approach involving the phenomenon of the surrounding environment for a sample and the interview method with business owners. Results and discussion: The research shows that several strategies are needed in this business to develop the Botanica Dining Jakarta restaurant business. Implication: It was found that the strategy that the management of the Botanica Dining Jakarta Restaurant can carry out is to expand market penetration followed by developing product attractiveness to expand market targets and maintain consumer loyalty. The benefits of the results of this study are expected so that the selection of market penetration strategies can be implemented to the fullest extent possible to benefit the company. Keywords: Business development, restaurant, nature concept, workers.

Implementation of Marketing Mix at The Rinra Makassar Hotel Adveni, Lusia Vreyda; Muhammad Rafli Mansyur
International Journal of Travel, Hospitality and Events Vol. 3 No. 2 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i2.373

Purpose: The rapid growth of the hotel business in Makassar so that the level of competition between hotels is high. The Rinra Makassar hotel management does this to increase customer interest to compete with other hotels. This study aims to determine the application of the marketing mix in attracting customers at The Rinra Makassar Hotel. Research methods: This study used a descriptive qualitative method. Data collection techniques were observation, interviews, and documentation. The number of informants in this study was as many as two: the Marketing Communication Manager and the Sales Manager. Results and discussion: The Rinra Makassar Hotel employs a comprehensive marketing mix, including advertising, sales promotion, public relations, personal selling, and direct marketing. This integrated approach ensures consistent and impactful communication to add customer value and enhance competitive responses. Implication: The research results on applying the marketing mix carried out by The Rinra Makassar Hotel using the Promotional Mix, namely Sales Promotion Advertising, Public Relations, Personal Selling, and Direct Marketing. Obstacles encountered at The Rinra Makassar Hotel when implementing the promotional mix include promotional activities with the media, price comparisons with other hotels, and personal selling activities. Keywords: Communication, Marketing, Hotel

The Influence of Restaurant Atmosphere on Customer Satisfaction in Sum Ting Wong Kitchen and Brew Bar Adveni, Lusia Vreyda; Veronica You, Valleriant
Jurnal Manajemen Pelayanan Hotel Vol 8 No 1 (2024): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/080104

This research aims to determine: The influence of restaurant atmosphere on customer satisfaction at Sum Ting Wong Kitchen and Brew Bar. This research is a descriptive analysis research using a quantitative approach. Data collection uses observation, documentation and questionnaires. The sample in this study was 35 respondents and used the random sampling method. The validity test used Cronbach's Alpha. Data analysis uses simple linear regression. The research results found that: restaurant atmosphere had a positive and significant effect on customer satisfaction, obtained a sig value. 0.000 <α 0.005 indicates that H1 is accepted. The simultaneous contribution or contribution of the restaurant atmosphere variable to customer satisfaction is 75.3% while 24.7% is determined by other variables not examined in this study. Keywords: Restaurant Atmosphere, Customer Satisfaction

Penguatan Kapasitas Masyarakat Desa Serangan Menuju Pariwisata Berkelanjutan Adveni, Lusia Vreyda; Guntar , Elsita Lisnawati; Farheni , Mutria; Wijana , Putu Ade
Jurnal Abdi Masyarakat Vol. 3 No. 2 (2023): Jurnal Abdi Masyarakat
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v3i2.52

Potensi wisata Kelurahan Serangan dinilai cukup tinggi. Berdasarkan hasil wawancara singkat dengan salah satu Kepala Lingkungan Kelurahan Serangan, ditemukan bahwa Serangan mengedepankan potensi pengembangan wisata berkelanjutan (Sustainable Tourism). Hal ini dibuktikan dengan adanya penetapan Serangan sebagai Kawasan Ekonomi Khusus (KEK) Kura-kura Bali. Tujuan dari penelitian ini adalah memberikan penyuluhan penguatan kapasitas masyarakat desa Serangan menuju pariwisata berkelanjutan. Metode yang digunakan dalam program Pengabdian kepada Masyarakat ini meliputi metode cermah, metode diskusi, dan metode survey. Program PkM yang bertema "Penguatan Kapasitas Masyarakat Desa Serangan Menuju Pariwisata Berkelanjutan" merupakan salah satu contoh kontribusi nyata yang dilakukan oleh STB Runata dalam membangun masyarakat dan pembangunan berkelanjutan. STB Runata berharap program ini dapat menjadi inspirasi dan contoh bagi institusi pendidikan dan masyarakat di Indonesia untuk turut serta dalam pembangunan berkelanjutan. The tourism potential of Serangan Village is considered quite high. Based on the results of a brief interview with one of the Heads of the Serangan Sub-District, it was found that Serangan prioritized the potential for sustainable tourism development. This is evidenced by the designation of Serangan as a Special Economic Zone (KEK) for the Bali Turtles. The purpose of this research is to provide counseling to strengthen the capacity of the Serangan village community towards sustainable tourism. The methods used in this Community Service program include lecture methods, discussion methods, and survey methods. The PkM program with the theme "Strengthening the Capacity of Serangan Village Communities Towards Sustainable Tourism" is an example of the real contribution made by STB Runata in community building and sustainable development. STB Runata hopes that this program can be an inspiration and example for educational institutions and communities in Indonesia to participate in sustainable development.

ANALISIS FAKTOR REPURCHASE INTENTION KONSUMEN KOI THE JAKARTA Adveni, Lusia Vreyda; Monica, Yossy Silviani
Jurnal Manajemen Vol. 14 No. 1 (2024): JURNAL MANAJEMEN VOL. 14 NO. 1 JUNI 2024
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v14i1.4176

Companies must be able to understand consumer behavior, so that companies can retain consumers to become regular customers. Repurchase is one of the causes of company survival. Companies can spend much less money on advertising and marketing if the company is able to build long-term relationships with customers, it is hoped that customers will continue to look for the products they have consumed and can spread news about these products to other people (Andrew, 2012). What is examined in this research are the factors that cause repurchase intention for contemporary beverage products at KOI ThÃ© as one of the first bubble tea pioneers in Indonesia. This research uses a quantitative approach method. This type of research is factor analysis. In this research, the sampling technique used is. nonprobability sampling with purposive sampling technique with the number of samples in this study being 135 people. In this writing, data collection techniques were used by distributing questionnaires (questionnaires) with a Likert scale. The factors that influence consumers' "repurchase intention" at KOI ThÃ© Jakarta consist of 17 variables which are grouped into 3 factors, namely: the first factor with an eigenvalue of 9,745, the second factor with an eigenvalue of 2,197, the third factor with an eigenvalue of 1,104.

Title

Found 12 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 12 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 12 Documents
Search