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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdimas Sangkabira Industrial Research Workshop and National Seminar Journal Economic Insights ASERSI : Jurnal Akuntansi Terapan dan Bisnis Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Journal of Artificial Intelligence and Digital Business Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Joong-Ki Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Lestari, Utami Puji
Politeknik Negeri Jakarta
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Influencer Marketing Credibility And Its Effect On Purchase Intention In Social Media Platforms Lestari, Utami Puji; Gusti, Yenni Kurnia; Mere, Klemens; Amanda, Mabella
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10658

Abstract

The rapid development of digital technology has transformed marketing communication, particularly through the use of social media platforms such as Instagram, TikTok, and YouTube. One of the most widely adopted strategies in digital marketing is influencer marketing, where influencers promote products or services to their followers. This study aims to analyze the influence of influencer marketing credibility on consumer purchase intention in social media environments through a literature review approach. The research applies a systematic literature review (SLR) method by examining previous empirical studies published in reputable academic databases. The findings indicate that influencer credibility—primarily reflected through expertise, trustworthiness, and attractiveness—plays a crucial role in shaping consumer perceptions and influencing purchasing decisions. Influencers who are perceived as knowledgeable, authentic, and relatable tend to build stronger trust among followers, which subsequently increases their willingness to purchase recommended products. Additionally, the interactive nature of social media platforms strengthens the relationship between influencers and audiences, further enhancing the effectiveness of marketing messages. The study concludes that influencer credibility is a key determinant of successful influencer marketing strategies and provides important implications for businesses seeking to improve consumer engagement and purchase intention in digital marketing contexts.
Pengaruh Profitabilitas, Ukuran Perusahaan, dan Sales Growth Terhadap Penghindaran Pajak Pada Perusahaan Sektor Manufaktur di Bursa Efek Indonesia Periode Tahun 2018-2021 Ignatius Joko Priyono; Utami Puji Lestari
Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Vol. 3 No. 1 (2026): Januari : Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasieda.v3i1.179

Abstract

Penelitian ini bertujuan untuk menguji, menganalisis, dan membuktikan pengaruh Profitabilitas, Ukuran Perusahaan, dan Sales Growth, terhadap Penghindaran Pajak pada perusahaan sektor manufaktur yang terdaftar di Bursa Efek Indonesia tahun 2018 - 2021. Populasi pada penelitian ini adalah perusahaan sektor manufaktur yang terdaftar di Bursa Efek Indonesia pada tahun 2018 - 2021 yang berjumlah 233 perusahaan. Purposive Sampling digunakan sebagai teknik pengambilan sampel, sehingga diperoleh 60 perusahaan terpilih memenuhi kriteria untuk dijadikan sampel penelitian. Metode analisis yang digunakan dalam penelitian ini adalah Analisis Regresi Berganda. Hasil penelitian menunjukkan bahwa Profitabilitas, Ukuran Perusahaan dan Sales Growth berpengaruh terhadap Penghindaran Pajak. Koefisien Determinasi sebesar 98,1%, hal ini berarti seluruh variabel independen mampu menjelaskan variabel dependen Penghindaran Pajak sebesar 98,1% dan sisanya 1,9% dijelaskan oleh variabel lain yang tidak digunakan dalam penelitian ini.
Pengembangan UMKM: Digitalisasi Pemasaran, Pembayaran, dan Layanan Pesan Antar Rokhmad Thoriqul Hidayat; Jahroni Jahroni; Utami Puji Lestari
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 3: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joong-ki.v5i3.15455

Abstract

This community service activity aims to strengthen the competitiveness of the Tahu Tek Pak Lajim MSME through modernizing business management, including implementing digital marketing strategies, integrating a QRIS-based electronic payment system, and optimizing the use of online food ordering platforms. The method used is Asset-Based Community Development (ABCD) with five stages: discovery, dreaming, design, defining, and destiny, which are implemented over a month. The discovery stage is carried out through observation and interviews to identify the business's internal assets, including product advantages, customer base, and initial marketing and transaction conditions. The dreaming stage focuses on formulating a vision for digital-based business development with partners. The design stage is directed at planning training and developing strategies for digitalizing marketing, payments, and delivery services. The defining stage is carried out through intensive mentoring and direct practice using social media, Google Maps, QRIS, and online food ordering using the GoFood. The destiny stage is carried out through initial monitoring and evaluation of program sustainability. The results of the community service program demonstrate increased business visibility through the use of social media and Google Maps, ease of transactions through the implementation of QRIS-based cashless payments, and expanded consumer reach through the integration of online delivery services using the GoFood. This digitalization contributes to increased operational efficiency and sales stability for MSMEs
Pengaruh Harga, Word Of Mouth, Lokasi, Variasi Produk, dan Citra Toko Terhadap Keputusan Pembelian Produk di Gramedia Surabaya Rosi, Melinda; Lestari, Utami Puji
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.8190

Abstract

Perkembangan teknologi yang pesat telah mengubah pola perilaku konsumen dalam berbelanja, sehingga konsumen kini semakin selektif dalam memilih produk dan tempat pembelian. Kondisi ini menuntut perusahaan yang bergerak di bidang ritel, termasuk Gramedia Surabaya untuk mampu beradaptasi dan memahami faktor-faktor yang memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh harga, word of mouth, lokasi, variasi produk, dan citra toko terhadap keputusan pembelian produk di Gramedia Surabaya. Metode penelitian yang digunakan adalah metode kuantitatif. Data diperoleh melalui penyebaran kuesioner kepada konsumen Gramedia Surabaya dan diperoleh jumlah sampel sebanyak 100 responden, kemudian data dianalisis menggunakan regresi linier berganda dengan aplikasi SPSS Versi 27. Hasil penelitian menunjukkan bahwa variabel harga (X1) berpengaruh negatif signifikan terhadap keputusan pembelian. Sebaliknya, word of mouth (X2), lokasi (X3), variasi produk (X4), dan citra toko (X5) berpengaruh positif signifikan terhadap keputusan pembelian. Variabel lokasi terbukti memiliki pengaruh paling dominan terhadap keputusan pembelian, mengindikasikan bahwa kemudahan akses dan posisi strategis Gramedia Surabaya menjadi faktor utama bagi konsumen dalam menentukan pilihan berbelanja. Hasil Uji F juga menunjukkan bahwa seluruh variabel independen terbukti berpengaruh signifikan terhadap keputusan pembelian produk di Gramedia Surabaya. Temuan ini memberikan implikasi bagi Gramedia Surabaya untuk menyusun strategi pemasaran yang lebih kompetitif agar meningkatkan keputusan pembelian.
Kesehatan Keuangan Keluarga melalui Literasi Keuangan Guna Mewujudkan Kesejahteraan Keluarga pada PKK Desa Ngaresrejo Sidoarjo: Family Financial Health through Financial Literacy to Achieve Family Welfare at the Family Welfare Movement (PKK) in Ngaresrejo Village, Sidoarjo Utami Puji Lestari; Yayu Sriwahyuni Hamzah; Febriarsita Eka Sasmita
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 5 No. 1 (2026): Maret : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v5i1.2380

Abstract

: Family well being is strongly influenced by the ability to manage finances wisely and systematically. However, low levels of financial literacy among communities often lead to issues such as imbalance between income and expenditure and lack of proper financial planning. This community service program aimed to improve the understanding and skills of PKK women in Ngaresrejo Village, Sidoarjo, in managing household finances. The method used was a participatory approach consisting of socialization, educational sessions, group discussions, and hands-on assistance in simple financial record-keeping. A total of 25 participants were actively involved in all stages of the program. Evaluation was conducted using pre-test and post-test assessments, as well as participant feedback on the implementation process. The results showed an increase in participants’ understanding from 39% in the pre-test to 61% in the post-test. In addition, 63% of participants expressed satisfaction with the program, indicating that the activity was relevant and beneficial. Qualitatively, the program also encouraged positive behavioral changes in financial management, such as recording income and expenses, prioritizing needs, and improving saving habits. Furthermore, the emergence of active participants as local leaders indicates the potential sustainability of the program within the community. In conclusion, this community service program effectively enhances family financial literacy and contributes to improving community well-being in a sustainable manner.
Co-Authors Aldiyansah, Rio Amanda, Mabella Amelia Safitri Audina, Yulia Buntoro, Agus Deviana Indah Pratiwi Elisabeth Yansye Metekohy Febianti, Maya Febriarsita Eka Sasmita Fima Fahmawati Herbirowo Nugroho Ida Nurhayati Ignatius Joko Priyono Indianik Aminah Jahroni Jahroni jahroni Klemens Mere Kusumaasri, Resti Misbachul Munir Prabowo, Erlangga Hendi Pratiwi, Desyria Ravenska Kayla Cahyana Retnowati, Eli Risma Esta Yuliati Rizky Amalia Rokhmad Thoriqul Hidayat Rosi, Melinda Sarifah, Chasna Azzakiyatas Setya, Yusep Thabrany, Susilawati Titi Suhartati Veronica Veronica WARDANI, Ni Made Sri Yayu Sriwahyuni Hamzah Yenni Kurnia Gusti