Article Per Year (5 Year)
p-Index From 2021 - 2026
1.745
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdimas Sangkabira Industrial Research Workshop and National Seminar Journal Economic Insights ASERSI : Jurnal Akuntansi Terapan dan Bisnis Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Lestari, Utami Puji
Politeknik Negeri Jakarta
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Influencer Marketing Credibility And Its Effect On Purchase Intention In Social Media Platforms Lestari, Utami Puji; Gusti, Yenni Kurnia; Mere, Klemens; Amanda, Mabella
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10658

Abstract

The rapid development of digital technology has transformed marketing communication, particularly through the use of social media platforms such as Instagram, TikTok, and YouTube. One of the most widely adopted strategies in digital marketing is influencer marketing, where influencers promote products or services to their followers. This study aims to analyze the influence of influencer marketing credibility on consumer purchase intention in social media environments through a literature review approach. The research applies a systematic literature review (SLR) method by examining previous empirical studies published in reputable academic databases. The findings indicate that influencer credibility—primarily reflected through expertise, trustworthiness, and attractiveness—plays a crucial role in shaping consumer perceptions and influencing purchasing decisions. Influencers who are perceived as knowledgeable, authentic, and relatable tend to build stronger trust among followers, which subsequently increases their willingness to purchase recommended products. Additionally, the interactive nature of social media platforms strengthens the relationship between influencers and audiences, further enhancing the effectiveness of marketing messages. The study concludes that influencer credibility is a key determinant of successful influencer marketing strategies and provides important implications for businesses seeking to improve consumer engagement and purchase intention in digital marketing contexts.
Co-Authors Aldiyansah, Rio Amanda, Mabella Amelia Safitri Audina, Yulia Buntoro, Agus Deviana Indah Pratiwi Elisabeth Yansye Metekohy Febianti, Maya Fima Fahmawati Herbirowo Nugroho Ida Nurhayati Indianik Aminah Jahroni Klemens Mere Kusumaasri, Resti Misbachul Munir Prabowo, Erlangga Hendi Pratiwi, Desyria Ravenska Kayla Cahyana Retnowati, Eli Risma Esta Yuliati Rizky Amalia Sarifah, Chasna Azzakiyatas Setya, Yusep Thabrany, Susilawati Titi Suhartati Veronica Veronica WARDANI, Ni Made Sri Yenni Kurnia Gusti