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All Journal Ekonomi Bisnis Journal The Winners Jurnal Manajemen Teori dan Terapan Binus Business Review Indikator: Jurnal Ilmiah Manajemen & Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Dynamic Management Journal Jurnal Ilmu Manajemen & Ekonomika Journal of Central Banking Law and Institutions
Tinjung Desy Nursanti
Universitas Bina Nusantara
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal The Winners

 1 
Pengaruh Brand Image dan Brand Trust terhadap Brand Loyalty pada PT Bank Sinarmas Sibagariang, Sem Christina Hawila; Nursanti, Tinjung Desy
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 11, No 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.689

Abstract

Competition in the banking sector in Indonesia is getting more and more fierceevery day. PT Bank Sinarmas is a rapidly growing bank that continues to increase for the last 3 years. PT Bank Sinarmas committed to maintain this position. Therefore, they need to provide excellent service and deliver good quality savings products to build customer loyalty. The purpose of this study was to determine whether brand image (X1) and brand trust (X2) are partially influencing brand loyalty (Y), and to determine whether both brand image (X1) and brand trust (X2) are simultaneously influencing brand loyalty (Y). The analysis method used is multiple regression analysis using SPSS. Data is obtained through direct survey by distributing questionnaires to 100 clients of the bank at the main branch. The results indicates that the company's brand image significantly influences brand loyalty with R2 = 15.4% with regression equation Y = 1.962 +0.336 X1. Brand trust significantly influences brand loyalty with R2 = 17%, with regression equation Y = 1.838 +0.382 X2. While simultaneously, brand image and brand trust significantly influence brand loyalty, with R2 = 26.4% which form the regression equation Y = 1.281 +0.269 X1 + .315 X2. Thus, PT Bank Sinarmas needs to increase its brand image since a good image might become the company's competitive edge in creating loyalty, and subsequently loyalty will increase profitability.
Analisis Pengaruh Moderating Investment Opportunity Set dengan Kebijakan Dividend serta Moderating Investment Opportunity Set dengan Arus Kas Bebas terhadap Tingkat Leverage Perusahaan Makanan dan Minuman yang Terdaftar di BEI Periode 2003-2007 Masruroh, Masruroh; Nursanti, Tinjung Desy; Lisa, Lisa
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 12, No 2 (2011): The Winners Vol. 12 No. 2 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i2.672

Abstract

This research aims to examine whether there is any influence of investment opportunity set (IOS) on the affiliation between dividend policy and free cash flow to leverage enterprise-level. By using 42 samples of food and beverage companies listed on Indonesia Stock Exchange from 2003 to 2007, it is concluded that the dividend policy does not affect the company's leverage. However, the dividend policy together with investment opportunity set affect the level of corporate leverage. Free cash flow affects the level of corporate leverage. In the meantime, free cash flow to the investment opportunity set (IOS) also influences the level of corporate leverage, the dividend policy and free cash flow effect on the level of corporate leverage. Meanwhile, the dividend policy, free cash flow, investment opportunity set simultaneously affect the level of corporate leverage.
Kontribusi Brand Image Universitas Bina Nusantara terhadap Minat Sektor Industri Atas Alumni Nursanti, Tinjung Desy; Masruroh, Masruroh; Adhikara, Cooky Tri
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 10, No 1 (2009): The Winners Vol. 10 No. 1 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i1.718

Abstract

Brand image is the existence of characteristic of a number of associations leading to unity of meaning, which ultimately determines general consumer reaction in providing assessments or responses to a brand. The marketing communication efforts by the company may be able to present a flexible technique in shaping consumer perceptions towards products and services offered to consumers and to help create image and attributes for users. From the eyes of the public as consumers, brand image is developed gradually, starting from the first appearance of the brand in the wider community, known, and perceived by the public. The industrial sector as users of academic products shall be more selective in their choices. One consideration to be taken into factor is that of an alumnus of a university with a trusted reputation. In this case, Binus University has an image as one of the leading private university in Jakarta. This study analyzes the brand image of Binus University for the industrial sector, related associations Binus University and how much is the spread of influence in order to get the picture of  quality and popularity of Binus University in the minds of the industrial sectors.
Pengaruh Brand Image dan Brand Trust terhadap Brand Loyalty pada PT Bank Sinarmas Sem Christina Hawila Sibagariang; Tinjung Desy Nursanti
The Winners Vol. 11 No. 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.689

Abstract

Competition in the banking sector in Indonesia is getting more and more fierceevery day. PT Bank Sinarmas is a rapidly growing bank that continues to increase for the last 3 years. PT Bank Sinarmas committed to maintain this position. Therefore, they need to provide excellent service and deliver good quality savings products to build customer loyalty. The purpose of this study was to determine whether brand image (X1) and brand trust (X2) are partially influencing brand loyalty (Y), and to determine whether both brand image (X1) and brand trust (X2) are simultaneously influencing brand loyalty (Y). The analysis method used is multiple regression analysis using SPSS. Data is obtained through direct survey by distributing questionnaires to 100 clients of the bank at the main branch. The results indicates that the company's brand image significantly influences brand loyalty with R2 = 15.4% with regression equation Y = 1.962 +0.336 X1. Brand trust significantly influences brand loyalty with R2 = 17%, with regression equation Y = 1.838 +0.382 X2. While simultaneously, brand image and brand trust significantly influence brand loyalty, with R2 = 26.4% which form the regression equation Y = 1.281 +0.269 X1 + .315 X2. Thus, PT Bank Sinarmas needs to increase its brand image since a good image might become the company's competitive edge in creating loyalty, and subsequently loyalty will increase profitability.
Kontribusi Brand Image Universitas Bina Nusantara terhadap Minat Sektor Industri Atas Alumni Tinjung Desy Nursanti; Masruroh Masruroh; Cooky Tri Adhikara
The Winners Vol. 10 No. 1 (2009): The Winners Vol. 10 No. 1 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i1.718

Abstract

Brand image is the existence of characteristic of a number of associations leading to unity of meaning, which ultimately determines general consumer reaction in providing assessments or responses to a brand. The marketing communication efforts by the company may be able to present a flexible technique in shaping consumer perceptions towards products and services offered to consumers and to help create image and attributes for users. From the eyes of the public as consumers, brand image is developed gradually, starting from the first appearance of the brand in the wider community, known, and perceived by the public. The industrial sector as users of academic products shall be more selective in their choices. One consideration to be taken into factor is that of an alumnus of a university with a trusted reputation. In this case, Binus University has an image as one of the leading private university in Jakarta. This study analyzes the brand image of Binus University for the industrial sector, related associations Binus University and how much is the spread of influence in order to get the picture of  quality and popularity of Binus University in the minds of the industrial sectors.
Co-Authors Aida Dwi Anissa Aida Dwi Anissa, Aida Dwi Andela Putri Maharani Andela Putri Maharani, Andela Putri Andre Anggara Benaya, Joseph Onesiforus Christina Gloria Haruka Assa Cooky Tri Adhikara Cooky Tri Adhikara, Cooky Tri Dwi Irvianti , Laksmi Sito Ebenhaezer Samudera Ebenhaezer Samudera, Ebenhaezer Erric Wijaya, Erric Evy Steelyana Faiz Rabbani Fasy Fajar Widiansyah Fajar Widiansyah, Fajar Fandji , Reijaldy Lamdha Ferli, Ossi fitria ningsih Guna, Adhi Haryadi Sarjono Haryadi Sarjono Herlina Herlina Herlina Herlina Indah Syah Pratiwi Siregar Ine WawoRuntu Juliano Satria Indra Putra Kurniati , Belinda Debora Laksmi Sito Dwi Irianti Laksmi Sito Dwi Irianti, Laksmi Sito Dwi Laksmi Sito Dwi Irvianti Laksmi Sito Dwi Irvianti, Laksmi Sito Dwi Lestari, Fidya Lisa Lisa, Lisa Masruroh MASRUROH Masruroh Masruroh Melisa Melisa Melisa Melisa Mustikayani, Mustikayani Nadia Annisa Rosara Nadine Kallya Putri Nasution, Annio Indah Lestari Nurrahma, Adynda Rahmah Faradhiba Fitri Raymond Putra Edfran Rifat Indrawan Laya Salsabila DF, Dhiya Sem Christina Hawila Sibagariang Sem Christina Hawila Sibagariang, Sem Christina Hawila Syamsul Arifin Theresha Then Willy Natan Wiyarti, Evy Steelyana Yulnizar, Afreilya