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All Journal Ekonomi Bisnis Journal The Winners Jurnal Manajemen Teori dan Terapan Binus Business Review Indikator: Jurnal Ilmiah Manajemen & Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Dynamic Management Journal Jurnal Ilmu Manajemen & Ekonomika Journal of Central Banking Law and Institutions
Tinjung Desy Nursanti
Universitas Bina Nusantara
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Binus Business Review

 1   2 
Pengaruh Experiential Marketing terhadap Sikap Konsumen Motor Yamaha pada PT Laksana Kencana Gemilang Tinjung Desy Nursanti; Melisa Melisa
Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1111

Abstract

Today’s business competition is not just relying on product quality but further the quality of service. As the development of the era, marketers need an approach that combines the practice of non-traditional marketing that is integrated to enhance personal and emotional experience associated with the brand (experiential marketing). This corresponds closely with the customer experience and very different from the traditional marketing system that focuses on the functions and benefits of a product. This study is descriptive and causal. Descriptive study aims to determine consumer attitudes and causal research aims to influence experiential marketing on consumer attitudes on PT Laksana Yamaha Kencana Gemilang. Data was collected by distributing questionnaires and through literature study. Analysis of the data used in this research is Fishbein and regression models. The results showed that consumer attitudes Yamaha are positive and the influence of Experiential Marketing of consumer attitudes are significantly by 20.9%, while the remaining 79.1% influenced by other variables not examined in this study. 
Pengaruh Dukungan Supervisor dan Pemberdayaan Terhadap Organizational Citizenship Behavior Tinjung Desy Nursanti; Aida Dwi Anissa
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1205

Abstract

Study aims to determine and obtain a clear picture of supportive supervisor, empowerment, and organizational citizenship behavior; and to determine the impact of supportive supervisor and empowerment towards organizational citizenship behavior of employees in PT Setia Makmur Cemerlang. Research used explanatory survey method, while the sample was taken from employees of the company. Research instrument (questionnaires) was used as primary data collection to explain the causal relationship between supportive supervisor and empowerment on organizational citizenship behavior of employees in PT Setia Makmur Cemerlang. Analysis used simple linear regression and multiple linear regression method. Result of this study shows that there is significant influence between supportive supervisor and empowerment towards organizational citizenship behavior.
Analisis Pengaruh Suasana Toko, Variasi Merchandise, dan Kualitas Pelayanan terhadap Keputusan Pembelian Aksesoris Gadget: Studi Kasus Gerai Wellcommshop Mal Citraland Tinjung Desy Nursanti; Herlina Herlina
Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1324

Abstract

The growing technological applications encourage people to use gadgets as the easiest way to connect their daily lives. The demand for gadgets creates new kind of business opportunities. Many companies can produce supporting product such gadget accessories. One company that engaged in the provision of gadget accessories is Wellcomshop. The company is aggressively increasing sales of gadget accessories. Therefore, the company wants to evaluate the variables that influence purchasing decisions of gadget accessories. The purpose of this study is to determine whether there is influence between variables store atmosphere, merchandise varieties, and quality of service in determining purchasing decisions in Wellcomm Accessories Gadget Shop Mall Citraland. This study is an associative research and using a simple method of correlation and multiple regressions. The population in this study is the consumer Wellcommshop Citraland Mall, while the samples are 90 respondents. The results show that the variation of merchandise (x2) and quality of service (x3) has a significant influence on purchase decisions. While, the atmosphere of the store (x1) does not significantly influence purchasing decisions.
Beyond Batik Lasem: Utilizing Instagram for MSMES’ Growth Opportunity and Challenges Tinjung Desy Nursanti; Evy Steelyana; Ine WawoRuntu
Binus Business Review Vol. 15 No. 2 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i2.11226

Abstract

The research explored the distinctive attributes and unique impact of Lasem’s online batik shops on the development, cultural preservation, and women’s empowerment of Micro, Small, and Medium Enterprises (MSMEs). Employing a descriptive qualitative method, the researchers integrated theories of women’s empowerment, local economic development, and cultural preservation to analyze data. Data were collected through in-depth interviews, participatory observations, and document studies. Meanwhile, thematic analysis was conducted, involving data coding, categorization, and interpretation. The findings indicate that Lasem’s online shops, which hold daily, weekly, or spontaneous Instagram live sales sessions, significantly influence these areas. These shops highlight the town’s cultural heritage and leverage its Internet infrastructure. The research reveals substantial employment of women of all ages in Lasem’s online batik sector, emphasizing platforms that teach skills and promote economic independence. Live sales attract foreign clients, enhancing Lasem’s global reputation and promoting tourism and cultural preservation despite its remote location. Results show that the Instagram live sales environment is modest but growing, with most online shops offering frequencies. Social media participation by women significantly boosts financial independence and skill development. Live sales events also draw international buyers, and online marketing promotes Lasem’s culture. The research supports several Sustainable Development Goals (SDGs): Decent Work and Economic Growth (SDG 8) through skill development and income generation for women; Industry, Innovation, and Infrastructure (SDG 9) through digital marketing for cultural preservation and tourism; and Sustainable Consumption and Production (SDG 12) through quality packaging and ethical consumption. These efforts enhance economic empowerment, cultural sustainability, and responsible consumerism.
Co-Authors Aida Dwi Anissa Aida Dwi Anissa, Aida Dwi Andela Putri Maharani Andela Putri Maharani, Andela Putri Andre Anggara Benaya, Joseph Onesiforus Christina Gloria Haruka Assa Cooky Tri Adhikara Cooky Tri Adhikara, Cooky Tri Dwi Irvianti , Laksmi Sito Ebenhaezer Samudera Ebenhaezer Samudera, Ebenhaezer Erric Wijaya, Erric Evy Steelyana Faiz Rabbani Fasy Fajar Widiansyah Fajar Widiansyah, Fajar Fandji , Reijaldy Lamdha Ferli, Ossi fitria ningsih Guna, Adhi Haryadi Sarjono Haryadi Sarjono Herlina Herlina Herlina Herlina Indah Syah Pratiwi Siregar Ine WawoRuntu Juliano Satria Indra Putra Kurniati , Belinda Debora Laksmi Sito Dwi Irianti Laksmi Sito Dwi Irianti, Laksmi Sito Dwi Laksmi Sito Dwi Irvianti Laksmi Sito Dwi Irvianti, Laksmi Sito Dwi Lestari, Fidya Lisa Lisa, Lisa Masruroh MASRUROH Masruroh Masruroh Melisa Melisa Melisa Melisa Mustikayani, Mustikayani Nadia Annisa Rosara Nadine Kallya Putri Nasution, Annio Indah Lestari Nurrahma, Adynda Rahmah Faradhiba Fitri Raymond Putra Edfran Rifat Indrawan Laya Salsabila DF, Dhiya Sem Christina Hawila Sibagariang Sem Christina Hawila Sibagariang, Sem Christina Hawila Syamsul Arifin Theresha Then Willy Natan Wiyarti, Evy Steelyana Yulnizar, Afreilya