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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS International Journal of Regional Innovation Jurnal Ekonomi Bisnis dan Akuntansi Bulletin of Management and Business Safari : Jurnal Pengabdian Masyarakat Indonesia International Journal of Scientific Multidisciplinary Research (IJSMR) Journal of Islamic Digital Economics and Management Journal of Business Economics and Management Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan Ambacang: Jurnal Inovasi Pengabdian Masyarakat Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship Green Economics: International Journal of Islamic and Economic Education
Aida Sari
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Journal : Bulletin of Management and Business

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Pengaruh Ulasan Pelanggan Online Dan Rating Terhadap Keputusan Pembelian Pada Marketplace Shopee: (Studi Pada Konsumen Shopee Di Bandar Lampung) Heny Puspita Sari Saputri; Aida Sari; Mudji Rachmat Ramelan
Bulletin of Management and Business Vol. 3 No. 2: Oktober 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v3i2.239

Abstract

In today's modern era, technology is developing very rapidly. The rapid development of internet technology has led to new behavioral changes. At first, people like to shop directly at the nearest market, store, and mall, now turning to online shopping. enough with a smartphone and internet connection. The purpose of this study was to determine the effect of online customer reviews and ratings on purchasing decisions on the shopee marketplace in Bandar Lampung. This research uses descriptive research with a quantitative approach. The object of this research is shopee consumers in Bandar Lampung. The method of data collection is through literature review and questionnaires. With a population of shopee consumers in Bandar Lampung and the number of samples is 100 people. The results of this study indicate that there is an influence between online customer reviews and ratings on purchasing decisions at the shopee marketplace in Bandar Lampung.
Co-Authors Alfiani Pulungan Amir Hamzah Effendi Armina Afriani Dimas Aditya Saputra Dina Safitri Dinda Tiara Luqman Dwi Asri Sit Dwi Asri Siti Ambarwati Dwi Asri Siti Ambarwati Eliza Delicia Faila Shofa Gong Martua Heny Puspita Sari Saputri Husein Afandi Lahmuddin M. Gifary Dharmayandaru Mahdi Mulia Mila Fadila Mudji Rachmat Ramelan Muhammad Fikri Fakhruddin Musa, Faisal Nindytia Puspitasari Dalimunthe Nur Halimah Lubis Prakarsa Panjinegara Putri Adinda Miranti Putri Anisa Nasution Rahmadani Rinaldi Bursan Sarassasti Ayu Nabila Siti Khulwaniatur Risya Sofiyatul Azkiyah Sri Hasnawati Sumina Rambe Syaifulloh, Bagas Aef Ummu Khoiriah Rangkuti Wiryawan, Driya Zatu Kiasati