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M Hufron
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PENGARUH BRAND AMBASSADOR DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Mahasiswa Pengguna OPPO Smartphone Di Fakultas Ekonomi dan Bisnis Jurusan Manajemen Universitas Islam Malang) Ahmad Rifa’i Maksum; Rois Arifin; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 7 No. 12 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT The purpose of this study is to describe the brand ambassador, product quality, brand image and purchasing decisions and determine the influence and analyze the brand ambassador and product quality on purchasing decisions with brand image as an intervening variable. The method in this study is to use quantitative methods.The sample of this study were students of the Faculty of Economics and Business Management Department of Malang Islamic University by using purposive sampling, as many as 77 respondents. Methods in collecting data using questionnaires. The analytical method used in this study is the path analysis with SPSS 14.0 FOR WINDOWS.The result of this research indicate that brand ambassador have an insignificant effect on brand image, brand ambassador have no significant effect on purchasing decision, product quality has significant effect to brand image, product quality has significant effect on purchasing decision, brand image has significant effect to purchasing decision, and product quality direct influence on purchasing decisions is greater than the quality of products for purchasing decisions indirectly through brand image.Keywords: Brand Ambassador, Product Quality, Brand Image, and Purchase Decision.
PENGARUH EXPERIENTIAL MARKETING STRATEGY TERHADAP KEPUASAN KONSUMEN (Studi Pada Konsumen Waroeng Steak and Shake Ciliwung Kota Malang) Ahmad Fadeli; Rois Arifin; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 7 No. 13 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThe purpose of this study is to determinated the effect of experiential marketing variables on customer satisfaction in the steak and shake ciliwung warung Malang. The research method used is quantitative. Population and samples used in this research is customer waroeng steak and shake ciliwung Malang.  Sampling technique using accidental sampling technique, while data analysis method used in this research is multiple linear regression analysis.            The results of this study provide empirical evidence that experiential marketing variables both simultaneously and partially have a positive and significant impact on customer satisfaction.Keywords: experiential marketing and consumer satisfaction.  
Pengaruh Kualitas Layanan, Citra Perusahaan Dan Kepercayaan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Bank Bri Kcp Unit Lawang) Muhammad Rizalfalal; M Hufron; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 09 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of Service Quality, Company Image and Trust on Customer Satisfaction. The population of this research is the customers of Bank BRI KCP Lawang Unit. Sampling using purposive sampling method and the number of samples used as many as 85 people. The model used in this study is multiple linear regression analysis. There is an Influence of Service Quality, Corporate Image and Trust on Customer Satisfaction at Bank BRI KCP Lawang Unit. Service quality has a significant effect on customer satisfaction at Bank BRI KCP Lawang Unit, Corporate Image has no effect on Customer Satisfaction at Bank BRI KCP Lawang Unit. Trust has a significant effect on customer satisfaction at Bank BRI KCP Lawang Unit.Keywords: Service Quality, Company Image, Trust, Customer Satisfaction
ANALISIS PENGARUH DESAIN PRODUK, KUALITAS PRODUK, HARGA KOMPETITIF DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen Distro N19AB Karangploso Malang) Mq Agung; N Rachma; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 7 No. 12 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine the effect of product design, product quality, competitive price and brand image on purchasing decisions of consumer case studies N19AB Karangploso Distro Malang. This research was carried out to consumers of the N19AB Distro, and the population in this research was all consumers who had made a purchase at Distro N19AB Karangploso Malang. Samples were taken by questionnaire method. Sample size is 75 people. The data analysis technique used is multiple linear regression. The results showed that: 1). Product design has a significant effect on consumer purchasing decisions at N19AB Karangploso Malang distro. 2). Product quality has a significant effect on consumer purchasing decisions at N19AB Karangploso Malang distro. 3). Competitive prices have a significant effect on consumer purchasing decisions at N19AB Karangploso Malang distro. 4). Brand image has a significant effect on consumer purchasing decisions of N19AB Karangploso Malang distro. 5). Product design, product quality, competitive price and brand image have a simultaneous effect on consumer purchasing decisions N19AB Karangploso distro Malang.Keywords: product design, product quality, competitive price, brand image, purchasing decision
Pengaruh Strategi, Segmenting, Targeting, Dan Positioning Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Ayam Goreng Nelongso Di Kota Malang) Fahruddin Angga Pradana; M Hufron; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 07 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research aims to analyze how the influence of segmenting, targeting and positioning strategies on purchasing decisions in the Ayam goreng Nelongso in Malang city simultaneously and partially. This research is a quantitative study using Explanatory Research techniques with a sample of 90 respondents and use non probability sampling technique with a purposive sampling method. The data source used in this study uses primary data sources with the method of data collection using a questionnaire. The analysis technique used multiple linear regression analysis and using SPSS Software for windows to analyze hypothesis testing. The conclusions of this study are (1) Segmenting, Targeting, and Positioning simultaneously have a significant effect on Purchasing Decisions. (2) Segmenting, partially, does not significantly influence Purchasing Decisions. (3) Targeting and Positioning partially have significant influence on Purchasing Decisions. Keywords: Segmenting, Targeting, positioning, Purchasing decisions.
Pengaruh Experiental Marketing dan Persepsi Nilai terhadap Loyalitas Konsumen dengan Kepuasan Konsumen Sebagai Variabel Intervening pada Pengunjung Damar Coffee Malang Adam Fahrudin; M Hufron; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol.09 No. 17 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine the effect of experiential marketing and perceived value on consumer loyalty with customer satisfaction as an intervening variable for visitors to damar coffee Malang. The population in this study were all visitors to Damar Coffee Malang City. The sample used is some visitors to Damar Coffee Malang City. The technique used in sampling is accidental sampling technique, the sample selected is 100 respondents. The data were collected using a questionnaire method. The data analysis method used is multiple regression analysis with the help of SPSS software version 14 (Statistical Products and Service Solutions version 14). The results showed that Experiential Marketing has a direct effect on Customer Satisfaction, Perception of Value has a direct effect on Customer Satisfaction, Experiential Marketing has a direct effect on Consumer Loyalty, Perception of Value has a direct effect on Consumer Loyalty, Consumer Satisfaction has a direct effect on Consumer Loyalty, Experimental Marketing has a direct effect on Customer Loyalty. Indirectly on Consumer Loyalty through Customer Satisfaction as an intervening variable and Value Perception indirectly on Customer Loyalty through Customer Satisfaction as an intervening variable.Keywords: Experiential Marketing, Perception of Value, Customer Loyalty and Customer Satisfaction
Pengaruh Persepsi Harga, Customer Value Dan Service Quality Terhadap Kepuasan Pelanggan (Studi Pada Pelanggan Jasa Travel Pelangi Antar Nusa) Syamsul Arifin; M Hufron; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 01 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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    AbstractThe purpose of this study was to determine and analyze the effect of perceived price, customer value and service quality simultaneously on customer satisfaction between Pelangi Travel Between Nusa Malang. To find out and analyze the effect of price perception on customer satisfaction on Pelangi Antar Nusa Malang Travel. To find out and analyze the influence of customer value on customer satisfaction at Pelangi Travel between Nusa Nusa Malang. To find out and analyze the effect of service quality on customer satisfaction in Pelangi Travel between Nusa Nusa Malang.This type of research uses Explanatori Reaserch. This research was conducted at Pelangi Travel, which is located at Jalan Sawahan No. 03, Turen Regency, Malang Regency. The population in this study is Malang City Pelangi Travel Services customers obtained from one month and an average of 450 customers every month.The results of this study indicate that Price Perception, Customer Value, Service Quality simultaneously has a significant effect on customer satisfaction. Keywords : Perception Price, Customer Value And Service Quality
PENGARUH MULUT KE MULUT, GAMBAR TUJUAN, DAN TUJUAN BRANDIG TENTANG KUNJUNGAN KEMBALI DI PASIR PUTIH TUBAN Siti Mariyam; M Hufron; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 16 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study analyze the Word Of Mouth, Destination image and destination branding of Revisiting Interest in Tuban White Sand The beach Tour either simultaneously or partially. This research uses an explanatory research type with a quantitative approach. The population in this study were visitors from the White Sand Beach Tourism. Samples taken were 73 respondents. The sampling technique used was snowball. Data were analyzed using multiple linear regression analysis processed with SPSS 16.0 software. The data collection method used was a questionnaire. The results showed that the Reviews, destination images, destination branding at the same time had a significant effect on Visiting Interest. And Word Of Mouth has a partially significant effect on interest in visiting. Meanwhile, Destination Image has no partially significant effect on Returning Interest. And Destination Branding partially significant effect on Returning Interest. Keywords: Reviews, destination images, destination branding for Returning Interest
PENGARUH KUALITAS LAYANAN INTI DAN KUALITAS LAYANAN PERIPHERAL TERHADAP KEPUASAN NASABAH (Studi Kasus Pada Bank BRI Kantor Kas Unisma) Olivia Jeymima; M Hufron; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 7 No. 14 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This research was conducted at Bank BRI Office of Cash Unisma, Malang. This study aims to analyze the effect of core service quality and service quality peripherals to customer satisfaction simultaneously and partially. Independent variables from this research are core service quality and peripheral service quality, and customer satisfaction variable as dependent variable. The sample used is 98 respondents. Data collection method used is questionnaire. The analysis used is Analysis multiple linear by using IBM SPSS Statistic 20. The results showed that the quality of core service and of peripheral service quality simultaneously affect the customer satisfaction of Bank BRI Unisma Cash Office, core service quality and peripheral service quality significantly influence partially to customer satisfaction of Bank BRI Office of Cash UnismaKeyword : Core Service Quality, Peripheral Service Quality, Customer Satisfaction
PENGARUH HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi kasus konsumen Grab di Kelurahan Pakis Jajar Kab Malang) Muhammad Hawin Khulugi; M Hufron; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol.09 No. 17 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research was conducted to determine the effect of price, promotion and service quality on Grab service purchase decisions. This research was conducted in the village of Pakis jajar Malang Regency. This type of research uses quantitative data, i.e. the data can be obtained through, observation or downward direct spaciousness, and data sources used are primary data and secondary data. The sample calculation in this study uses the Slovin formula which produces 93 respondents. The results of this study are the price, promotion and service quality variables have a positive and significant influence on purchasing decisionskeywords: Price, promotion of service quality and purchasing decisions
Co-Authors AA Sudharmawan, AA Abdullah Faiq ABS, M Khoirul Adam Fahrudin Ade Kurniadin Adi Pamungkas Afi Rachmat Slamet Ahmad Fadeli Ahmad Rifa’i Maksum Akhmad Faisol Efendi Aleria Irma Hatneny Alfian Budi Primanto Ali Muhammad Farid Arif Luqman Hakim Bagus Tuhu Hidayat Basalamah, Muhammad Ridwan Devi Nabila Wahyu Dwi Wulandari Fahmi Majid Attamimi Fahruddin Angga Pradana Fahrurrozi Rahman Hawin Anam Fadhlullah I Gusti Bagus Wiksuana Januarika Zakinah Larasati Julia Lestari Mochammad Zulkifli Fauzi Mohammad Mohammad Mohammad Rizal Mohammad Wildan Mq Agung Muhammad Hawin Khulugi Muhammad Rizalfalal N Rachma N. Rachma Nur Hajati Oktavia Yuniar Olivia Jeymima Rahmad Irvan Abadi Rois Arifin Siti Asiyah Siti Mariyam Syamsul Arifin Tarmizi Tarmizi Wahyu Anggar Saputra