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M Hufron
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Economics, Econometrics & Finance

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PENGARUH HARGA, IKLAN DAN PROMOSI PENJUALAN TERHADAP MINAT BELI KONSUMEN PADA E-COMMERCE LAZADA (Studi Kasus Pada Mahasiswa Jurusan Manajemen Fakultas Ekonomi dan Bisnis UNISMA) Mohammad Wildan; Rois Arifin; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 7 No. 15 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT            This study aims to determine and analyze the influence of prices, advertisements and sales promotions simultaneously and partially on consumer buying interest in Lazada E-Commerce. The method used is purposive sampling technique which is the technique of determining the sample with consideration of certain criteria. The analytical technique used is quantitative descriptive using a Likert scale, multiple linear regression analysis, coefficient of determination and also through f test and  t test using the SPSS program.Based on the results of data analysis simultaneously shows that the influence of price variables, advertising and sales promotion has a significant influence on consumer buying interest in Lazada E-Commerce. While partially the price and advertising variables have no significant effect on consumer buying interest. And for sales promotion variables have a significant influence on buying interest in Lazada E-Commerce. Keywords: Price, advertising, sales promotion, buying interest
PENGARUH KUALITAS SISTEM INFORMASI, HARGA, PROMOSI, DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus Pengguna Jasa Grab Pada Mahasiswa FEB Universitas Islam Malang) Arif Luqman Hakim; Rois Arifin; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 7 No. 5 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to explain the influence of the quality of information systems, prices, promotions, and services to customer satisfaction of Grab services to students of the Faculty of Economics and Business, Malang Islamic University. The population of this study were all students of the Faculty of Economics and Business in 2015-2017 Malang Islamic University. The sample was taken using purposive sampling method so that 93 respondents were met who met the requirements as samples. This study uses primary data and multiple linear regression analysis methods.The results showed that the variable quality of information, price, promotion, and service systems partially or simultaneously had a positive and significant effect on customer satisfaction of Grab services to FEB students of Malang Islamic University.  Keywords: information system quality, price, promotion, service, customer satisfaction.
PENGARUH LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK INDOMIE (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Julia Lestari; M Hufron; M Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 7 No. 12 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThe purpose of this study are: 1) To determine the influence of halal and price tags simultaneously to the purchase decision. 2) To determine the influence of halal and price tags partially on purchasing decisions. The type of sampling used is accidental sampling, the sample in the study amounted to 96 Students Faculty of Economics and Business Islamic University Of Malang. The results of research by using multiple linear regression analysis shows that the variable of halal label and price simultaneously have an influence on to purchase decision variable, likewise halal label variable and price partially have an influence on purchasing decision variable.  Keywords: Halal label, price, purchase decision
PENGARUH HARGA, PROMOSI, DAN KETIDAKPUASAN TERHADAP KEPUTUSAN PERPINDAHAN MEREK KE SIMCARD TELKOMSEL (Studi Pada Mahasiswa Kos Kelurahan Dinoyo Kota Malang) Tarmizi Tarmizi; N. Rachma; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 05 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT This study aims to determine the effect of prices, promotions, and dissatisfaction with the decision to move the brand to the Telkomsel simcard in boarding students of Dinoyo Village, Malang City. The variables used in this study are brand switching variable as the dependent variable, while the independent variables are price and promotion, and the intervening variable is dissatisfaction. Data was collected through a questionnaire method with the number of samples used as respondents as many as 94 respondents. The results of this study are prices and promotions that have a direct effect on brand movements in Telkomsel cellular card consumers. Prices and promotions have a direct effect on dissatisfaction with Telkomsel cellular card consumers. Dissatisfaction has a direct effect on brand movement on Telkomsel cellular card consumers. Prices and promotions have an indirect effect on brand transfers to Telkomsel cellular card consumers. Keywords: brand switching, price, promotion, dissatisfaction
Co-Authors AA Sudharmawan, AA Abdullah Faiq ABS, M Khoirul Adam Fahrudin Ade Kurniadin Adi Pamungkas Afi Rachmat Slamet Ahmad Fadeli Ahmad Rifa’i Maksum Akhmad Faisol Efendi Aleria Irma Hatneny Alfian Budi Primanto Ali Muhammad Farid Arif Luqman Hakim Bagus Tuhu Hidayat Basalamah, Muhammad Ridwan Devi Nabila Wahyu Dwi Wulandari Fahmi Majid Attamimi Fahruddin Angga Pradana Fahrurrozi Rahman Hawin Anam Fadhlullah I Gusti Bagus Wiksuana Januarika Zakinah Larasati Julia Lestari Mochammad Zulkifli Fauzi Mohammad Mohammad Mohammad Rizal Mohammad Wildan Mq Agung Muhammad Hawin Khulugi Muhammad Rizalfalal N Rachma N. Rachma Nur Hajati Oktavia Yuniar Olivia Jeymima Rahmad Irvan Abadi Rois Arifin Siti Asiyah Siti Mariyam Syamsul Arifin Tarmizi Tarmizi Wahyu Anggar Saputra