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All Journal Edulib Bantenese Jurnal Pengabdian Masyarakat JSIP: Jurnal Studi Ilmu Pemerintahan SIMBOL : Jurnal Administrasi Publik dan Pemerintahan Research Horizon Riwayat: Educational Journal of History and Humanities PEDAMAS (Pengabdian Kepada Masyarakat) MARAS : Jurnal Penelitian Multidisplin
Amin Saleh, Amin
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Research Horizon

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The Role of Human Resources in Building a Marketing Team Responsive to Global Market Changes: A Systematic Literature Review Supriadi, Yudi Nur; Rialmi, Zackharia; Iswanto, Dedy; Saleh, Amin; Ramadhan, Miftahus Surur
Research Horizon Vol. 5 No. 2 (2025): Research Horizon - April 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.2.2025.543

Abstract

This research uses the PRISMA 2020-based Systematic Literature Review (SLR) approach to analyze the role of Human Resources (HR) in building a marketing team that is responsive to global market changes. This research aims to explore how HR management can improve the ability of marketing teams to adapt quickly to market changes, as well as to identify the skills and competencies required by marketing team members. A literature search was conducted through databases such as Scopus, Web of Science, and ScienceDirect. The results show that HR strategies that integrate technologies such as Data-Driven Decision-Making and blockchain, as well as the development of adaptation skills and responsive leadership, are highly effective in enhancing the marketing team's ability to respond to global market dynamics. In addition, continuous training and the development of a flexible organizational culture play an important role in creating innovative and responsive marketing teams. Challenges such as inequality in technology adoption, international regulatory differences, and limitations of the research methodology still pose barriers to the practical application of these findings. This study suggests that future research should delve deeper into the influence of innovative technologies in HRM and strategies that can overcome real-world implementation challenges.
Co-Authors ADHAR, ADHAR Dermawan, M Ariy Faisal, Abdul Fentika, Fena Hendra Nazwin, Asfarony Indra Setiawan Iswanto, Dedy Karlina, Inang Maniza, Lalu Hendra Nazwin, Asfarony Hendra Nurjulianti, Nurjulianti Raehan, Muhammad Ramadhan, Miftahus Surur Rialmi, Zackharia Rifaid, Rifaid Rosmini Sagita, Suci Syafti Sagita Saputra, Roni Maulana Sapwan, Sapwan Selva, Selva Sulfardin. Tullah, Baiq Ahadia YUDI NUR SUPRIADI