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All Journal KOMUNITAS Jurnal The Messenger Jurnal Penelitian Pendidikan IPA (JPPIPA) Wahana : Tridarma Perguruan Tinggi Bakti Cendana: Jurnal Pengabdian Masyarakat Prosiding Konferensi Nasional PKM-CSR
Sri Herwindya Baskara Wijaya, Sri Herwindya Baskara
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Nursing Physics Public Health Social Sciences

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Cyber Physical System: The Role of Website as a Medium of Digital Marketing for Ecotourism Primasari, Ina; Wijaya, Sri Herwindya Baskara; Prabowo, Henricus Hans Setyawan; Suranto, Joko
Jurnal Penelitian Pendidikan IPA Vol 9 No 12 (2023): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i12.5562

Abstract

The advancement of human civilisation and the development of the global economy in various fields has now entered Indonesia with various new digital-based technologies and is currently known as the industrial era 4.0 which is based on cyber physical systems. Digitalisation in various fields is currently also intensively carried out in the tourism sector which is one of the country's foreign exchange boosters. Indonesia's tourism development is supported by adequate human resources and the diversity of natural resources which is an added value in order to sedate tourists to visit tourist destinations in Indonesia. The tourism village will later become an independent tourism village with sustainable tourism village certification. The assistance is carried out through the development of Human Resources in the management of tourist villages, product development or travel patterns, and digital development. In the management of digitalisation-based Independent Tourism Villages, the 7 destinations have used websites as a marketing communication medium. With the existence of digital technology-based marketing communication, many Tourism Villages are now increasingly recognised by the wider community across time and space. Marketing communication through websites is one of the right strategies for tourism businesses because it is a more efficient and effective media display and has a positive significance for the tourism sector.
Co-Authors Adi Wibowo, Ahimsa Alkhajar , Eka Nada Shofa Anshori, Mahfud Arifin, Hamid Candra Wijaya, Deniawan Tommy Candra, Deniawan Tommy Dwi Tiyanto, Dwi Eka Nada Shofa Alkhajar, Eka Nada Shofa Firdastin Ruthnia Yudiningrum, Firdastin Ruthnia Joko Suranto Luthfia, Agusniar Rizka Maditra Permana, Adimas Pawito Pawito Pawito Permana, Adimas Maditra Prabowo, Henricus Hans Setyawan Primasari, Ina Setyawan Prabowo, Henricus Hans Shofa Alkhajar, Eka Nada Sulihyantoro, Aryanto Budhy Tommy Candra, Deniawan Wibowo, Ahimsa Adi