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Cyber Physical System: The Role of Website as a Medium of Digital Marketing for Ecotourism Primasari, Ina; Wijaya, Sri Herwindya Baskara; Prabowo, Henricus Hans Setyawan; Suranto, Joko
Jurnal Penelitian Pendidikan IPA Vol 9 No 12 (2023): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i12.5562

Abstract

The advancement of human civilisation and the development of the global economy in various fields has now entered Indonesia with various new digital-based technologies and is currently known as the industrial era 4.0 which is based on cyber physical systems. Digitalisation in various fields is currently also intensively carried out in the tourism sector which is one of the country's foreign exchange boosters. Indonesia's tourism development is supported by adequate human resources and the diversity of natural resources which is an added value in order to sedate tourists to visit tourist destinations in Indonesia. The tourism village will later become an independent tourism village with sustainable tourism village certification. The assistance is carried out through the development of Human Resources in the management of tourist villages, product development or travel patterns, and digital development. In the management of digitalisation-based Independent Tourism Villages, the 7 destinations have used websites as a marketing communication medium. With the existence of digital technology-based marketing communication, many Tourism Villages are now increasingly recognised by the wider community across time and space. Marketing communication through websites is one of the right strategies for tourism businesses because it is a more efficient and effective media display and has a positive significance for the tourism sector.
Transformation of Suara Muhammadiyah: From Da’wah Media to Progressive Islamic Corporation Wijaya, Sri Herwindya Baskara; Pawito, Pawito; Muktiyo, Widodo; Rahmanto, Andre Noevi
International Journal of Emerging Issues in Islamic Studies Vol. 5 No. 2 (2025): December 2025
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeiis.v5i2.3400

Abstract

Suara Muhammadiyah is the oldest Islamic media outlet in Indonesia, having transformed a da’wah (Islamic preaching) medium into a business entity based on the values of Islam Berkemajuan (Progressive Islam). The sustainability of this religious media requires adaptive strategies to navigate industrial changes, particularly in responding to digitalization challenges and financial sustainability. This study aims to analyze the transformation process of Suara Muhammadiyah (SM) from the perspective of business strategy and the integration of da’wah values into business management. This study employs a qualitative research method with a case study approach. Data were collected through in-depth interviews with Suara Muhammadiyah’s management, document analysis, and direct observations of its media operations and business units. A thematic analysis technique was used to identify transformation patterns, while data triangulation was applied to enhance the validity of the findings. The results indicate that the transformation of Suara Muhammadiyah is driven by digitalization, business diversification, and organizational restructuring. To ensure operational sustainability, the media has expanded its business units to include publishing, retail, and logistics. However, challenges remain, particularly in maintaining a balance between da’wah and commercialization, as well as competing with digital-based media. This study is limited to a case study of Suara Muhammadiyah without comparisons to other religious media. Further research is needed to explore the effectiveness of business strategies employed by other Islamic media in addressing industry challenges. This study contributes to understanding religious media sustainability through an innovative Islamic economic approach.
MENINGKATKAN KECERDASAN BANGSA MELALUI OPTIMALISASI PENERAPAN STANDAR KOMPETENSI WARTAWAN Wijaya, Sri Herwindya Baskara; Yudiningrum, Firdastin Ruthnia
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 1 No. 2 (2016): December 2016 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v1i2.55

Abstract

Iklim demokratisasi pascareformasi tahun 1998 kian menabalkan pers Indonesia pada posisi dan peran yang penting. Dalam posisi ini, kedudukan dan peran wartawan sebagai ujung tombak pers menjadi sangat menentukan. Wartawan dituntut mampu menghasilkan produk-produk jurnalistik yang menjadi katarsis informasi bagi masyarakat luas. Untuk itu optimalisasi penerapan standar kompetensi wartawan tak terelakkan. Hal ini sangat urgen untuk memandu para wartawan Indonesia dalam bekerja secara profesional baik menyangkut kompetensi kesadaran, kompetensi pengetahuan maupun kompetensi keterampilan. Optimalisasi penerapan standar kompetensi wartawan di Indonesia dapat ditempuh melalui: (1) optimalisasi pelatihan/kursus/workshop/ studi banding, (2) optimalisasi monitoring dan evaluasi (Monev), (3) optimalisasi pemberian penghargaan, (4) optimalisasi penerapan sanksi secara obyektif, selektif, bertahap, adil, prosedural dan edukatif, (5) optimalisasi kesejahteraan wartawan, (6) optimalisasi advokasi wartawan, (7) optimalisasi uji kompetensi wartawan