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PENGARUH MEDIA SOSIAL DAN CITRA INSTITUSI TERHADAP MINAT PADA KEPUTUSAN MEMILIH KULIAH PADA JURUSAN PERJALANAN POLITEKNIK PARIWISATA MAKASSAR Yusuf, Maryam; Saleh, Haeruddin; Setiawan, Lukman
Indonesian Journal of Business and Management Vol. 7 No. 1 (2024): Indonesian Journal of Business and Management, Desember 2024
Publisher : Postgraduate Bosowa University Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35965/jbm.v7i1.5125

Penelitian ini bertujuan untuk menginvestigasi pengaruh media sosial dan citra institusi terhadap minat calon mahasiswa dalam keputusan memilih kuliah pada Jurusan Perjalanan di Politeknik Pariwisata Makassar. Metode kuantitatif dengan pendekatan deskriptif dan teknik analisis SEM-PLS digunakan untuk mengumpulkan dan menganalisis data dari mahasiswa di Politeknik Pariwisata Makassar. Hasil penelitian menunjukkan bahwa media sosial dan citra institusi berpengaruh positif terhadap minat dan keputusan memilih kuliah. Penggunaan efektif media sosial oleh Politeknik Pariwisata Makassar, termasuk promosi, interaksi, dan kemudahan mencari informasi, mendapat penilaian positif dari responden. Citra institusi juga dinilai sangat baik, menunjukkan persepsi positif terhadap kualitas dan eksistensi institusi. Analisis jalur (SEM-PLS) menunjukkan bahwa citra institusi memiliki pengaruh langsung yang signifikan terhadap keputusan memilih, dan juga memengaruhi keputusan memilih melalui mediator minat. Demikian pula, media sosial memengaruhi keputusan memilih baik secara langsung maupun melalui pengaruhnya terhadap minat. Kesimpulannya, penelitian ini menyoroti pentingnya citra institusi dan aktivitas media sosial dalam membentuk minat dan keputusan mahasiswa untuk memilih kuliah. Rekomendasi untuk institusi mencakup upaya meningkatkan citra, memperkuat kehadiran media sosial, dan mengoptimalkan strategi pemasaran untuk menarik lebih banyak mahasiswa ke program studi perjalanan. This research aims to investigate the influence of social media and institutional image on prospective students' interest in the decision to choose to study in the Travel Department at the Makassar Tourism Polytechnic. Quantitative methods with a descriptive approach and SEM-PLS analysis techniques were used to collect and analyze data from students at the Makassar Tourism Polytechnic. The research results show that social media and institutional image have a positive influence on interest and decisions to choose college. The effective use of social media by the Makassar Tourism Polytechnic, including promotion, interaction and ease of finding information, received positive assessments from respondents. The image of the institution is also considered very good, showing a positive perception of the quality and existence of the institution. Path analysis (SEM-PLS) shows that institutional image has a significant direct influence on voting decisions, and also influences voting decisions through the mediator of interest. Likewise, social media influences voting decisions both directly and through its influence on interests. In conclusion, this research highlights the importance of institutional image and social media activity in shaping students' interest and decision to choose college. Recommendations for institutions include efforts to improve their image, strengthen their social media presence, and optimize marketing strategies to attract more students to travel studies programs.

Examining the influence of travel motivation on travel expe-riences at marine tourism destinations in South Sulawesi Yusuf, Maryam; Eppang, Buntu Marannu; Amalia, Intan Fauzia
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 2 (2024): December 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i2.86-96

This study focuses on the influence of travel motivation on travel experiences at marine tourism destinations in South Sulawesi. In the context of tourism development, particularly marine tourism, understanding travel motivations is crucial for enhancing the quality of destinations and tourist or travel experiences. The aim of this study is to analyze the relationship between tourists' travel motivations and their experiences at marine tourism destinations. This research employs a quantitative approach, with data collected through a questionnaire survey distributed to 220 respondents who have visited marine tourism destinations in South Sulawesi. The data analysis was conducted using a simple linear regression test to examine the relationship between travel motivation and travel experiences. The results of the study indicate that travel motivation has a positive and significant influence on travel experiences. Every increase in travel motivation contributes to an improvement in the unforgettable travel experience. The study also identifies several key motivational factors, including beach-based activities, natural beauty, and togetherness with family and friends. The conclusion of this study is that travel motivation is a crucial factor in shaping travel experiences at marine tourism destinations. The implications of this study emphasize the importance for destination managers to pay attention to and enhance tourists' travel motivational factors in order to create higher quality and more tourism experiences.

Cultivating Entrepreneurial Mindsets Among Culinary Arts Diploma Students Amalia, Intan Fauzia; Yusuf, Maryam; Zaenal, Faisal Akbar
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.5727

This study examines the entrepreneurial intentions and readiness of students enrolled in the Culinary Arts Diploma Program at Politeknik Pariwisata Makassar. The research employed a qualitative approach using semi-structured interviews with 37 students from different cohorts (2022-2024) to explore their perspectives on starting culinary businesses, their perceived readiness, and the support they need. The findings reveal a strong entrepreneurial interest, with 78% of students eager to start businesses, especially restaurants or cafés. Additionally, 60% of students have prior culinary work experience, demonstrating a solid foundation for entrepreneurship. However, while 59.46% feel moderately prepared, 21.62% report feeling underprepared to face business challenges. The study identifies critical gaps, including the need for enhanced entrepreneurship training, greater access to financial resources, and increased industry exposure through internships. In conclusion, to fully support students' entrepreneurial aspirations, Politeknik Pariwisata Makassar must address these gaps, equipping students with the necessary skills to succeed in the competitive culinary industry.

Examining the influence of travel motivation on travel experiences at marine tourism destinations in South Sulawesi Yusuf, Maryam; Eppang, Buntu Marannu; Amalia, Intan Fauzia
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 2 (2024): December 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i2.86-96

This study focuses on the influence of travel motivation on travel experiences at marine tourism destinations in South Sulawesi. In the context of tourism development, particularly marine tourism, understanding travel motivations is crucial for enhancing the quality of destinations and tourist or travel experiences. The aim of this study is to analyze the relationship between tourists' travel motivations and their experiences at marine tourism destinations. This research employs a quantitative approach, with data collected through a questionnaire survey distributed to 220 respondents who have visited marine tourism destinations in South Sulawesi. The data analysis was conducted using a simple linear regression test to examine the relationship between travel motivation and travel experiences. The results of the study indicate that travel motivation has a positive and significant influence on travel experiences. Every increase in travel motivation contributes to an improvement in the unforgettable travel experience. The study also identifies several key motivational factors, including beach-based activities, natural beauty, and togetherness with family and friends. The conclusion of this study is that travel motivation is a crucial factor in shaping travel experiences at marine tourism destinations. The implications of this study emphasize the importance for destination managers to pay attention to and enhance tourists' travel motivational factors in order to create higher quality and more tourism experiences.

Pengelolaan Kampung Nelayan Sebagai Desa Wisata di Kabupaten Majene, Sulawesi Barat Ilham Junaid; Maryam Yusuf; Nur Salam; Muh. Arfin M. Salim; Andi Nur Fauziah
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 2, No 1 February (2020)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v2i1.43

This research aims at 1) analyzing the tourism potential of Kampung Nelayan (Majene Regency) as tourism village; 2) recommending steps or mechanisms to implement Kampung Nelayan as tourism village. This paper employs a qualitative approach to answer research questions through research visit in July and September 2019. The authors collected research data through in-depth interviews and direct observation. The research reveals that Kampung Nelayan has the potential for tourism village based on community empowerment principles. Kampung Nelayan has potential of marine tourism and cultural tourism. The steps to implement Kampung Nelayan as tourism village including 1) identification of members of community under the categories of internal and external community groups; 2) involving the community members in tourism programs and 3) follow up of community collaboration by the internal and external groups of community.

Perceptions of Tourism Promotion and Business Challenges in Makassar: A Survey on Digital Marketing Effectiveness for Tourism Businesses Yusuf, Maryam; Amalia, Intan Fauzia; Zaenal, Faisal Akbar
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 8, No 2 (2025): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v8i2.99322

Kota Makassar sebagai destinasi wisata semakin meningkat khususnya untuk daya tarik budaya, sejarah, dan alamnya sehingga sangat penting untuk mengeksplorasi pemasaran digital dalam mempromosikan pariwisatanya. Penelitian ini bertujuan untuk menyelidiki peran pemasaran digital dalam mempromosikan pariwisata di Makassar, dengan fokus pada tantangan yang dihadapi oleh pelaku bisnis pariwisata lokal dalam memanfaatkan platform digital. Penelitian ini menggunakan pendekatan kualitatif. Teknik pengumpulan data melalui wawancara mendalam terhadap 13 generasi milenial yang mengunjungi Anjungan Pantai Losari, sebagai destinasi wisata populer di Makassar. Hasil penelitian menunjukkan bahwa media sosial melalui Instagram dan TikTok, memainkan peran penting dalam menarik wisatawan dengan menampilkan konten visual yang menarik. Namun, tantangan seperti keterbatasan literasi digital, keterampilan teknis yang kurang memadai, dan ketidakkonsistenan kehadiran online di berbagai platform menghambat efektivitas upaya pemasaran digital. Selain itu, kurangnya informasi detail tentang paket wisata dan terbatasnya anggaran untuk iklan digital menjadi hambatan besar bagi bisnis lokal. Kesimpulan dari penelitian ini bahwa pemasaran digital memberikan peluang untuk promosi pariwisata tetapi dalam berbisnis memerlukan sebuah investasi untuk meningkatkan kemampuan digital, membuat konten yang menarik, dan memanfaatkan platform secara strategis untuk meningkatkan jangkauan.

Identifikasi Potensi Jalur Wisata Menggunakan Geographic Information System Di Desa Kareloe, Kabupaten Jeneponto Rafika Hayati; Lista Bella Handika Effendi; Maryam Yusuf
HOME : Hospitality and Gastronomy Research Journal Vol. 8 No. 2 (2026): HOME: Hospitality and Gastronomy Research Journal
Publisher : Politeknik Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to identify potential tourism routes using Geographic Information System in Kareloe Village, Bontoramba District, Jeneponto Regency. Kareloe Village has hilly landscapes, rural scenery, and waterfall potential that have not been systematically mapped as a basis for nature-based tourism development. This research applied a descriptive qualitative approach supported by spatial analysis using Geographic Information System. Data were collected through field observation, coordinate recording, interviews, and documentation study. The results show that four potential natural tourism sites were identified, namely Mount Karempuang Peak at an elevation of 667.31 meters above sea level, Mount Bulupengka at an elevation of 585.52 meters above sea level, Salamatara Waterfall at an elevation of 384.11 meters above sea level, and Balloboro Waterfall at an elevation of 147.96 meters above sea level. These sites offer various attractions, including hilly panoramas, trekking routes, rural landscapes, and waterfalls. However, the identified tourism potential still faces several challenges, particularly in terms of accessibility, supporting facilities, route markers, and destination management. This study indicates that Geographic Information System can be used as a supporting tool to provide preliminary spatial information on the location, elevation, and distribution of natural tourism potential as a basis for more directed tourism route planning Keywords: Geographic Information System, tourism mapping, Kareloe Village

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