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All Journal Jurnal Manajemen. Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen International Research Journal of Business Studies (E-Journal) International Humanities and Applied Science Journal International Journal of Supply Chain Management Dinasti International Journal of Management Science Jurnal Manajemen Dinasti International Journal of Digital Business Management Jurnal Kajian Ilmiah Indonesian Journal of Business Analytics (IJBA) Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Enrichment: Journal of Multidisciplinary Research and Development International Journal of Management Science and Application Journal of Fundamental Management (JFM) Journal of Sustainable Economic and Business International Research Journal of Business Studies
Janfry Sihite
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

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The Influence of Supply Chain Strategy in Hoteling industry and Intention to Book Hotel Traveloka.com Arissetyanto Nugroho; Molissa Dwi Zane; Janfry Sihite
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.292 KB)

Abstract

Abstract— The research investigates the role of of supply chain strategy in hoteling industry and intention to book hotel Traveloka.com. The questionnaire delivered to the student that is already experiencing booking hotel via Traveloka.com. The results show that the attitude positively influences the intention to book the hotel. The higher of the individual attitude toward the Traveloka.com application, the higher the intention to book the hotel online. The subjective norms which are how the normative belief of the surroundings which are the community, family friends, and social community are the references for the consumer to do or not to do an act, especially to book a hotel via the Traveloka.com application. The perception of someone or a group of people that are the reference of the consumers to use the Traveloka.com application to book a hotel is beneficial to the consumers. Moreover, the higher the support of the surrounding people to book the hotel via the Traveloka.com application, the higher the intention of the consumers to book the hotel via Traveloka.com application. The perceived behavioral control influence positively the intention to book the hotel. Therefore the higher the easiness perception and fewer obstacles, the higher the intention of the individuals to book the hotel.
DOES THE SOCIAL NETWORK RELATE WITH THE ENTREPRENEURSHIP? AN EMPIRICAL CONTENT ANALYSIS Arissetyanto Nugroho; Janfry Sihite
Jurnal Manajemen Vol. 19 No. 2 (2015): June 2015
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v19i2.124

Abstract

The aim of the content analysis is to construct social network terminology in entrepreneurship journal. There are 97 journal abstracts that analyzed from six keyword search query in Proquest, the queries are “Entrepreneur & Behavior”, “Entrepreneurship & Creativity & Innovation”, “Entrepreneurship & Social Network”, “Entrepreneurship & Culture”, “Entrepreneurship & Marketing” and “Global Entrepreneurship Monitor”. All the abstracts analyzed with Provalis Research QDA Miner, a Qualitative Quantitative Data Analysis software. QDA miner identified relevant keyword, relate keywords with jaggard coefficient of cooccurrence and the proximity plot. All the relevant keywords being analyzed with Multidimensional Scaling (MDS) and construct the relevant keywords regards to social network. Finally, there are two main findings, the first finding distinquishes the three level of analysis framework which are the individual level, the firm level and the macro level as representation of the continuous process to accumulate  resources. The second finding construct social network as national culture, furthermore the construct of social network closely related with social capital and human capital. Tujuan penelitian ini adalah untuk membangun konstruksi terminologi jejaring sosial berdasarkan jurnal kewirausahaan. Abstrak jurnal yang akan dianalisa diperoleh dengan kata kunci pencarian “Entrepreneur & Behavior”, “Entrepreneurship & Creativity & Innovation”, “Entrepreneurship & Social Network”, “Entrepreneurship & Culture”, “Entrepreneurship & Marketing” dan “Global Entrepreneurship Monitor”, total diperoleh 97 abstrak jurnal yang kemudian dianalisa dengan software analisa kualitatif kuantitatif Provalis Research. Kata kunci yang relevan diidentifikasi, selanjutnya coocurence dan proximity plot kata kunci dianalisa dengan koefisien jaccard. Didalam tahapan akhir semua kata kunci selanjutnya dianalisa dengan Multidimensional Scaling (MDS). MDS membangun konstruksi kata kunci yang berhubungan dengan jejaring sosial. 2 temuan utama didalam penelitian ini adalah: pertama, penelitian ini mendukung kerangka kerja analisa 3 tingkat kewirausahaan yaitu tingkat individual, perusahaan, dan makro sebagai kerangka kerja yang mencerminkan proses berkesinambungan kewirausahaan dalam akumulasi sumber daya. Temuan kedua membangun konstruksi bahwa jejaring sosial berkaitan erat dengan budaya nasional, modal sosial dan modal sumber daya manusia. 
Analysis Of The Effects Of Attitude, Subjective Norms, and Perceived Behavioral Control On Consumer Purchase Intention Of Natural Gas For Vehicle With The Moderating Role Of Price Sensitivity Ahmad Zakky Burhan; Janfry Sihite
International Journal of Management Science and Application Vol. 2 No. 1 (2023): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v2i1.110

Abstract

This research aims to determine consumers purchase intention in using natural gas for vehicle with the moderating role of price sensitivity. This study used a quantitative approach in the form of a survey method. The population in this study consists of car users with fuel-powered vehicles located in the JABODETABEK area who have never owned a natural gas for vehicle before. The sample in this study consists of 122 car users with fuel-powered vehicles. Data processing is performed using the Partial Least Square (PLS) method. The results of this study indicate that attitude, perceived behavioural control, and price sensitivity have a significant influence on consumer purchase intention, while subjective norms do not have a significant influence. Price sensitivity also affects the relationship between subjective norms but does not affect the relationship between attitude and perceived behavioural control with consumer purchase intention. This study explores the impact of behaviour on purchase intention, emphasizing the management perspective. It reveals that positive attitudes towards environmentally friendly gas as an alternative fuel can be enhanced. The findings suggest that exogenous constructs moderately affect consumer purchase intention. Further research is needed to strengthen the influence of the dependent variable using additional variables.
PENGARUH E-KUALITAS LAYANAN DAN PERSEPSI HARGA MEMEDIASI KEPUASAN PELANGGAN TERHADAP LOYALITAS KONSUMEN PADA E-COMMERCE LAZADA Anik Pujianti; Janfry Sihite
Journal of Fundamental Management (JFM) Vol 3, No 2 (2023): JULI 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v3i2.17824

Abstract

This study aims to examine and analyze the effect of e-service quality and price perception mediating customer satisfaction on consumer loyalty in ecommerce Lazada. The population in this study is millennial and gen z people who make online transactions more or less 2 times a month. The number of samples used in this study were 125 respondents with a quantitative descriptive approach. Data analysis using Partial Least Square (PLS). This study proves that e-service quality has a positive and significant effect on customer satisfaction. Price perception has no positive and significant effect on customer satisfaction. E-service quality has a positive and significant effect on consumer loyalty. price perception has a positive and significant effect on consumer loyalty. Customer satisfaction has a positive and significant effect on consumer loyalty.
PENGARUH KEMUDAHAN PENGGUNAAN DAN KEPERCAYAAN KONSUMEN TERHADAP NIAT BELI DENGAN MEDIA SOSIAL SEBAGAI VARIABEL ANTESEDEN KEMUDAHAN PENGGUNAAN PADA APLIKASI TRAVELOKA Elsa Saputri Widya Ningrum; Janfry Sihite
Journal of Fundamental Management (JFM) Vol 3, No 1 (2023): MARET 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v3i1.17853

Abstract

When the competition is fierce, which causes purchase intention to be very important for a company. Purchase intention is also a factor that determines a company in marketing a product so that the product offered raises the intention to buy consumers. in the era of many people who want to travel, as evidenced by shopback data in 2019 showing that the current occurrence of online travel ticket bookings in 2018 is 260 percent, this spike continues to increase every year. The purpose of this thesis is to determine the Effect of Ease of Use and Consumer Trust on Purchase Intentions with Social Media as Antecedent Variables of Ease of Use in the Traveloka Application. The sample used in this study was 150 respondents. The sampling method was carried out by the purposive sampling method. This study uses SEM data analysis techniques and data processing using Partial Least Square (PLS). The results of this study indicate that social media has a positive effect on ease of use, ease of use has a positive effect on purchase intention and consumer trust has a positive effect on purchase intention.
EFFECT OF PROMOTION, BRAND IMAGE, AND PRODUCT QUALITY ON RE-PURCHASE INTEREST THROUGH CUSTOMER SATISFACTION AS INTERVENING ON ERIGO APPAREL PRODUCTS Arif Fathurahman, Ade; Janfry Sihite
Dinasti International Journal of Management Science Vol. 3 No. 4 (2022): Dinasti International Journal of Management Science (March - April 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i4.1126

Abstract

Through Customer Satisfaction as an Intervention on Erigo Apparel Products, this study will examine the effect of promotion, brand image, and product quality on repurchase interest. The study's subject was an Erigo Apparel customer. A total of 94 students and schoolgirls from Negeri 7 South Tangerang City participated in the study. Simple random sampling technique is used to determine sample size. The Structural Equation Model (SEM) with the Smart-PLS analysis tool was employed in this investigation. According to the findings of this study, promotion has a positive and significant impact on customer satisfaction, brand image has a positive and significant impact on customer satisfaction, product quality has a positive and significant impact on customer satisfaction, promotion has a negative but significant impact on repurchase interest, brand image has a positive and significant impact on repurchase interest, and product quality has a positive and significant impact on repurchase interest. Customer satisfaction can mediate marketing against re-purchase interest, but it can't mediate brand image against re-purchase interest. Customer satisfaction can mediate product quality against re-purchase interest, and it can influence re-purchase interest positively and considerably.
The Influence of Brand Image, Brand Awareness and Consumer Attitude on the Purchase Decision of Non-Alcoholic Beers With Purchase Interest as a Mediator Variable Kharismatyawati, Widhi; Janfry Sihite
Dinasti International Journal of Digital Business Management Vol. 4 No. 5 (2023): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i5.2019

Abstract

Beer is always associated with something negatively because it causes drunkenness and is closely related to night entertainment. Moreover, the majority of Indonesian people are Muslim and prohibit alcoholic beverages. Even though Bintang Bir has issued a zero-alcohol product with free alcohol content, Indonesian people still perceive that the brand is closely related to Khamr. However, Indonesia lawful institution has rules not to process halal certification for tasyabbuh products or similar products forbidden in Islam. This study aimed to examine and analyze the effect of brand image, brand awareness and consumer attitude on purchasing decisions for Bintang Zero Alcohol beer with purchase intention as a mediating variable. The sample in the study required a minimum of 280 samples using purposive sampling, taking into account specific criteria, and the final sample obtained was 282 consumers of Bintang Zero Alcohol drink. The results of this study state that brand image, brand awareness, and consumer attitudes encourage the achievement of buying interest. Brand image, awareness, consumer attitude, and buying interest drive the purchase decision. Purchase intention is a mediating variable in the relationship between brand image, brand awareness, and consumer attitudes towards purchasing decisions.
Analysis of Perceived Usefulness Perceived Ease of Use and Social Influence by Mediating Attitudes Towards Intention to Purchase Excess Food Through Surplus Application Chika Retno Astriani; Janfry Sihite
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.14876

Abstract

Using the Surplus application, this study examines how users' suboptimal food purchase intentions are influenced by attitude, perceived utility, perceived ease of use, and social impact. 105 citizens of DKI Jakarta, Banten, and West Java who had downloaded but never used the Surplus app participated in the study. Purposive sampling and quantitative non-probability sampling were both employed in the study. The Structural Equation Modeling–Partial Least Square (SEM-PLS) approach was used to evaluate the data. The findings indicated that purchase intentions were positively but marginally impacted by perceived utility and perceived simplicity of use. Nonetheless, it has been demonstrated that attitudes and social influence significantly and favorably affect consumers' intentions to make purchases. Furthermore, attitude was positively and significantly impacted by social influence, perceived utility, and perceived simplicity of use. This study also demonstrates how attitude mediates the relationship between social influence, perceived utility, and perceived ease of use and purchase intentions. By encouraging reduced food waste, the Surplus app in particular has a noble goal of protecting the environment. The results of the study shed insight on factors that affect customers' choices to buy less-than-ideal food.
Analysis Of The Influence Of Green Branding, Green Perceived Value And Environmental Concern On Consumer Loyalty With Green Trust Moderation Of Electric Buses In Transjakarta Afandi, Faiz Zainol Lutji; Sihite, Janfry
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 6 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i6.502

Abstract

This study aims to analyze the influence of green branding, green perceived value, and environmental concern on consumer loyalty in the context of TransJakarta electric bus services, with green trust as a moderation variable. The background of this research is based on the urgency of the transition to sustainable transportation in Jakarta and the inconsistency of TransJakarta user loyalty data. This study uses a quantitative approach with a survey method of 204 respondents using TransJakarta electric bus services, as well as Structural Equation Modeling (SEM) analysis techniques based on Partial Least Squares (SmartPLS 4.0). The results of the analysis show that the three main variables, namely green branding, green perceived value, and environmental concern, have a positive and significant effect on consumer loyalty. However, of the three moderation interactions tested, only two were significant: green trust was shown to strengthen the relationship between green perceived value and environmental concern for loyalty, while green trust moderation was found to be related to green branding insignificant. These findings indicate that consumer trust in a company's environmental commitment plays an important role in reinforcing the value impact of green perception and environmental concern on loyalty, but is not enough to moderate the pre-formed perception of green brands. This research makes a theoretical contribution to the development of the Stimulus-Organism-Response (SOR) model in the context of sustainable transportation and enriches the literature on green marketing in the public service sector. From a practical perspective, these findings can be the basis for developing more targeted marketing strategies and sustainability policies to increase the retention of electric-based public transportation users in urban areas.
Adopsi Sertifikasi Halal Untuk Meningkatkan Kinerja UMKM di Jakarta IMANINGSIH, Erna Soriana; SIHITE, Janfry
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2022): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2023)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v1i3.362

Abstract

Perubahan tatanan sosial telah memberikan perubahan perilaku konsumen dalam kesadarannya yaitu memperhatikan latar belakang dan sertifikat yang dimiliki produk tersebut. Perilaku ini belum diimbangi dengan kesadaran konsumen, khususnya konsumen muslim terhadap produk bersertifikat halal. Hal ini ditunjukkan dengan belum optimalnya implementasi kesadaran mereka yaitu persentase adopsi produk halal, selain itu tingkat kesiapan UMKM di Jakarta dalam mengadopsi sertifikasi halal juga masih rendah. Berdasarkan hal tersebut, kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan penerapan sertifikasi produk halal, serta memberikan pendampingan penerapan sertifikasi produk halal agar kinerja UMKM dan konsumen meningkat, sehingga mampu mempertahankan eksistensinya. kinerja dalam kelangsungan bisnis. Narasumber pelatihan selain Dosen dari Universitas Mercu Buana juga Dosen dari Universitas Teknologi Mara, Pusdiklat Cawangan Melaka. Setelah pelatihan dilakukan, selanjutnya dilakukan pendampingan, dimana hasil pelatihan dan pendampingan tersebut menjadi dasar dalam penyusunan Laporan.
Co-Authors Abidin, Alia Afandi, Faiz Zainol Lutji Ahmad Zakky Burhan Anik Pujianti Arif Fathurahman, Ade Arissetyanto Nugroho Chika Retno Astriani Diah Ayu Permatasari Eko Susanto Elsa Saputri Widya Ningrum Elyssa Nurulita Harun, Tabby Wihasari Harun, Tabby Wihasari IMANINGSIH, Erna Soriana Kharismatyawati, Widhi Molissa Dwi Zane Purwanti Dyah Pramanik Soehardi Soehardi Soehardi Soehardi Sri Wahyuni Tabby Wihasari Harun Tatik Nur Khayati Triana Rosalina Dewi Wardana, Elvina Nathania Sharon Wijanarko, Muhammad Fuad Yuli Harwani