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All Journal Jurnal Manajemen. Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen International Research Journal of Business Studies (E-Journal) International Humanities and Applied Science Journal International Journal of Supply Chain Management Dinasti International Journal of Management Science Jurnal Manajemen Dinasti International Journal of Digital Business Management Jurnal Kajian Ilmiah Indonesian Journal of Business Analytics (IJBA) Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Enrichment: Journal of Multidisciplinary Research and Development International Journal of Management Science and Application Journal of Fundamental Management (JFM) Journal of Sustainable Economic and Business International Research Journal of Business Studies
Janfry Sihite
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

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Analysis of the Effect of Perceived Ease of Use, Perceived Usefulness and Perceived Security on Intention to Use Brimo Mobile Banking with Trust as Mediation Wijanarko, Muhammad Fuad; Sihite, Janfry
Indonesian Journal of Business Analytics Vol. 4 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i1.8122

Abstract

This study aims to identify the condition of each variable, namely perceived ease of use, perceived usefulness, and perceived security, as well as the intention to use Brimo mobile banking. In addition, this study was conducted to analyse and test the impact of perceived ease of use, perceived usefulness, and perceived security on intention to use. This type of research is included in the descriptive research category, which is carried out through the explanatory survey method by distributing questionnaires to 100 Brimo application users in the Jabodetabek area and outside Jabodetabek who have used the Brimo application at least twice. The analytical tool used to process data is variant-based Structural Equation Modelling (SEM) using Smart-PLS. The findings of this study indicate that perceived ease of use, perceived usefulness, and Perceived Security have a positive and significant influence on intention to use. However, the results also show that trust cannot be considered as a mediator between perceived ease of use, perceived usefulness, and perceived security with intention to use.
The impact of Online Customer Review, Content Marketing, and Live Streaming on Purchase Decisions on Shopee with Trust as Mediation Abidin, Alia; Janfry Sihite
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.10590

Abstract

The study aims to analyze the impact of Online Customer Review, Content Marketing, and Live Streaming on Purchase Decisions on Shopee with Trust as Mediation. The population in this study is Generation Z (born 1997-2012) who are based in Jakarta and have been shopping at Shopee at least 1 time or more, with the sample number obtained as many as 176 respondents. The results of this study show that Online Customer Review and Content Marketing have a positive and significant influence on Purchase Decisions, but Live Streaming has a negative and significant impact on Purchasing Decision. Trust is unable to mediate the influence between Online Customer Review and Live Streaming with Purchase Decisions, but Trust is capable of mediating influences between Content Marketing as a partial mediation with Purchasing Decision.
The Low Cost Airline Consumer Price Sensitivity. An Investigation on The Mediating Role of Promotion and Trust in Brand Sihite, Janfry; Harun, Tabby Wihasari; Nugroho, Arissetyanto
International Research Journal of Business Studies Vol. 7 No. 3 (2014): December 2014 - March 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.7.3.199-211

Abstract

The ASEAN Open Sky Policy is one of ASEAN policy to open the airspace between the ASEAN member countries. Aviation services based companies including the Low Cost airlines will experience tight competition among ASEAN airline companies. This research aim to explore the effect of price on customer loyalty through the mediating role of promotion and trust in brand. The original sample collected from 100 Indonesian low-cost airline Citilink consumer that just arrived in Soekarno-Hatta International Airport, the bootstrapped techniques conducted for 500 sub-samples and further analyzed with structural equation modelling partial least square. The research findings support the low cost airline consumer price sensitivity, furthermore price affect the trust in brand more severe compared with the promotion. Price effect fully mediated through the trust in brand and promotion toward the consumer loyalty. Further research should consider the sensitivity of price to elaborate the decision making process for the low cost airline consumer.
Competitive Strategy Formulation for Market Share Growth and Business Sustainability: A Case Study of PT. Mensa Susanto, Eko; Sihite, Janfry
Journal of Sustainable Economic and Business Vol. 3 No. 1 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i1.321

Abstract

Objectives: This study addresses the limited market penetration of PT. Mensa’s Animal Nutrition and Health (ANH) division in Indonesia’s feed-additive distribution market and aims to formulate prioritized competitive strategies to expand market share while strengthening business sustainability. Methodology: A mixed-method approach uses both qualitative interviews with internal managers, sales teams, customers, and expert principals, along with a quantitative analysis of existing data like company sales reports and industry publications. The strategy tools used one after another are Resource-Based View (RBV), Porter’s Five Forces, SWOT , TOWS matrix, and the Quantitative Strategic Planning Matrix (QSPM). Findings: Sustainable advantages derive from supply chain integration, organic portfolios, and formula locking services. High trust and service requirements create significant entry barriers for new competitors. Evaluation reveals a strong internal position with a 3.00 IFAS score and moderate external responsiveness with a 2.75 EFAS score. The Quantitative Strategic Planning Matrix identifies the Total Solution and Technical Intimacy strategy as the optimal choice with a 6.2 attractiveness score. Conclusion: This study identifies market stagnation and risk within the ANH Division due to concentrated sales sources. The research recommends the Total Solution and Technical Intimacy strategy to drive growth through vertical and horizontal integration. This approach builds loyalty in medium and small scale feed mills while enhancing farmer efficiency and supporting Sustainable Development Goals. The resulting framework directs the division toward a 20 percent market share by 2030 to ensure long term business sustainability.
The Influence of Perceived Benefits, Trust, Service Quality, Price Perception, and Sustainable Consumption Behavior on Customer Satisfaction and Repurchase Intention Wahyuni, Sri; Sihite, Janfry
Journal of Sustainable Economic and Business Vol. 3 No. 2 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i2.323

Abstract

This study aims to analyze the influence of service quality, trust, price perception, sustainable consumption behavior, and perceived benefits on customer satisfaction and repurchase intention among Islamic life insurance customers. The primary issue addressed in this study concerns how these factors shape customer satisfaction and repurchase loyalty in the insurance industry. This research employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with data analysis conducted through SmartPLS software. The findings indicate that service quality, trust, and price perception have a positive and significant effect on customer satisfaction. Perceived benefits have a positive effect at the 10% significance level, while sustainable consumption behavior shows a significant but negative effect on customer satisfaction. Furthermore, customer satisfaction has a positive and highly significant effect on repurchase intention. These findings confirm that customer satisfaction plays a central role in building customer loyalty. Therefore, improving service quality, strengthening trust, and ensuring fair price perception represent key strategic priorities in enhancing customers’ repurchase intention in Islamic life insurance services.
Co-Authors Abidin, Alia Afandi, Faiz Zainol Lutji Ahmad Zakky Burhan Anik Pujianti Arif Fathurahman, Ade Arissetyanto Nugroho Chika Retno Astriani Diah Ayu Permatasari Eko Susanto Elsa Saputri Widya Ningrum Elyssa Nurulita Harun, Tabby Wihasari Harun, Tabby Wihasari IMANINGSIH, Erna Soriana Kharismatyawati, Widhi Molissa Dwi Zane Purwanti Dyah Pramanik Soehardi Soehardi Soehardi Soehardi Sri Wahyuni Tabby Wihasari Harun Tatik Nur Khayati Triana Rosalina Dewi Wardana, Elvina Nathania Sharon Wijanarko, Muhammad Fuad Yuli Harwani