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All Journal Jurnal Manajemen. Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen International Research Journal of Business Studies (E-Journal) International Humanities and Applied Science Journal International Journal of Supply Chain Management Dinasti International Journal of Management Science Jurnal Manajemen Dinasti International Journal of Digital Business Management Jurnal Kajian Ilmiah Indonesian Journal of Business Analytics (IJBA) Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat International Journal of Management Science and Application Journal of Fundamental Management (JFM) Journal of Sustainable Economic and Business International Research Journal of Business Studies IJEMA
Janfry Sihite
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

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The impact of Online Customer Review, Content Marketing, and Live Streaming on Purchase Decisions on Shopee with Trust as Mediation Abidin, Alia; Janfry Sihite
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.10590

Abstract

The study aims to analyze the impact of Online Customer Review, Content Marketing, and Live Streaming on Purchase Decisions on Shopee with Trust as Mediation. The population in this study is Generation Z (born 1997-2012) who are based in Jakarta and have been shopping at Shopee at least 1 time or more, with the sample number obtained as many as 176 respondents. The results of this study show that Online Customer Review and Content Marketing have a positive and significant influence on Purchase Decisions, but Live Streaming has a negative and significant impact on Purchasing Decision. Trust is unable to mediate the influence between Online Customer Review and Live Streaming with Purchase Decisions, but Trust is capable of mediating influences between Content Marketing as a partial mediation with Purchasing Decision.
The Low Cost Airline Consumer Price Sensitivity. An Investigation on The Mediating Role of Promotion and Trust in Brand Sihite, Janfry; Harun, Tabby Wihasari; Nugroho, Arissetyanto
International Research Journal of Business Studies Vol. 7 No. 3 (2014): December 2014 - March 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.7.3.199-211

Abstract

The ASEAN Open Sky Policy is one of ASEAN policy to open the airspace between the ASEAN member countries. Aviation services based companies including the Low Cost airlines will experience tight competition among ASEAN airline companies. This research aim to explore the effect of price on customer loyalty through the mediating role of promotion and trust in brand. The original sample collected from 100 Indonesian low-cost airline Citilink consumer that just arrived in Soekarno-Hatta International Airport, the bootstrapped techniques conducted for 500 sub-samples and further analyzed with structural equation modelling partial least square. The research findings support the low cost airline consumer price sensitivity, furthermore price affect the trust in brand more severe compared with the promotion. Price effect fully mediated through the trust in brand and promotion toward the consumer loyalty. Further research should consider the sensitivity of price to elaborate the decision making process for the low cost airline consumer.
Competitive Strategy Formulation for Market Share Growth and Business Sustainability: A Case Study of PT. Mensa Eko Susanto; Janfry Sihite
Journal of Sustainable Economic and Business Vol. 3 No. 1 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i1.321

Abstract

Objectives: This study addresses the limited market penetration of PT. Mensa’s Animal Nutrition and Health (ANH) division in Indonesia’s feed-additive distribution market and aims to formulate prioritized competitive strategies to expand market share while strengthening business sustainability. Methodology: A mixed-method approach uses both qualitative interviews with internal managers, sales teams, customers, and expert principals, along with a quantitative analysis of existing data like company sales reports and industry publications. The strategy tools used one after another are Resource-Based View (RBV), Porter’s Five Forces, SWOT , TOWS matrix, and the Quantitative Strategic Planning Matrix (QSPM). Findings: Sustainable advantages derive from supply chain integration, organic portfolios, and formula locking services. High trust and service requirements create significant entry barriers for new competitors. Evaluation reveals a strong internal position with a 3.00 IFAS score and moderate external responsiveness with a 2.75 EFAS score. The Quantitative Strategic Planning Matrix identifies the Total Solution and Technical Intimacy strategy as the optimal choice with a 6.2 attractiveness score. Conclusion: This study identifies market stagnation and risk within the ANH Division due to concentrated sales sources. The research recommends the Total Solution and Technical Intimacy strategy to drive growth through vertical and horizontal integration. This approach builds loyalty in medium and small scale feed mills while enhancing farmer efficiency and supporting Sustainable Development Goals. The resulting framework directs the division toward a 20 percent market share by 2030 to ensure long term business sustainability.
The Influence of Perceived Benefits, Trust, Service Quality, Price Perception, and Sustainable Consumption Behavior on Customer Satisfaction and Repurchase Intention Sri Wahyuni; Janfry Sihite
Journal of Sustainable Economic and Business Vol. 3 No. 2 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i2.323

Abstract

This study aims to analyze the influence of service quality, trust, price perception, sustainable consumption behavior, and perceived benefits on customer satisfaction and repurchase intention among Islamic life insurance customers. The primary issue addressed in this study concerns how these factors shape customer satisfaction and repurchase loyalty in the insurance industry. This research employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with data analysis conducted through SmartPLS software. The findings indicate that service quality, trust, and price perception have a positive and significant effect on customer satisfaction. Perceived benefits have a positive effect at the 10% significance level, while sustainable consumption behavior shows a significant but negative effect on customer satisfaction. Furthermore, customer satisfaction has a positive and highly significant effect on repurchase intention. These findings confirm that customer satisfaction plays a central role in building customer loyalty. Therefore, improving service quality, strengthening trust, and ensuring fair price perception represent key strategic priorities in enhancing customers’ repurchase intention in Islamic life insurance services.
THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE AND BRAND LOYALTY ON PURCHASE DECISIONS ON THE TOKOPEDIA MARKETPLACE Serlly Melia yunita; Janfry Sihite
International Humanities and Applied Science Journal Vol. 9 No. 2 (2026): IHASJ VOLUME 9, ISSUE 2, 2026
Publisher : Universitas Mercu Buana

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Abstract

This study examines the effects of brand ambassador, brand image, and brand loyalty on purchase decisions among Generation Z users of the Tokopedia marketplace in East Jakarta. Consumer-based brand equity provides the theoretical perspective for integrating the three predictors. A causal quantitative design was applied to 230 respondents selected through purposive sampling. Data were collected through a five-point Likert-scale questionnaire distributed via Google Forms and analyzed using partial least squares structural equation modeling in SmartPLS 4.1. The measurement model satisfied the requirements for convergent validity, discriminant validity, and internal consistency. The structural model explained 62.6% of the variance in purchase decisions and demonstrated predictive relevance (Q²predict = 0.613). Brand image had the strongest positive effect (β = 0.410; p < 0.001), followed by brand ambassador (β = 0.329; p < 0.001), while brand loyalty had the smallest but significant effect (β = 0.157; p = 0.004).
The Influence of Leadership Style, Compensation, and Work Culture on Employee Job Satisfaction: A Study of Employees at PT Narumi Manufacturing Indonesia M. Zaki Amrullah; Janfry Sihite
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 9 (2026): IJEMA - September 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

This study aims to analyze the effect of leadership style, compensation, and work culture on employee job satisfaction at PT Narumi Manufacturing Indonesia. The research uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to all permanent employees totaling 63 respondents using a Likert scale and analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS) with SmartPLS. The results show that leadership style, compensation, and work culture simultaneously have a positive and significant effect on employee job satisfaction with an R-Square value of 0.591. Partially, work culture is the most dominant variable influencing job satisfaction, followed by leadership style and compensation. These findings provide important implications for the company in formulating human resource management policies that align with Sustainable Development Goals (SDGs) point 8.
Pengaruh Kepemimpinan Transformasional, Motivasi Kerja, Dan Budaya Kerja Terhadap Kinerja Pegawai Pada UPRS VII Michael Thomson; Janfry Sihite
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 9 (2026): IJEMA - September 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh budaya kerja, motivasi kerja, dan kepemimpinan transformasional terhadap kinerja pegawai di UPRS VII Dinas Perumahan Rakyat dan Kawasan Permukiman Provinsi DKI Jakarta. Sebanyak 85 pegawai yang dipilih menggunakan teknik sampling jenuh disurvei dalam penelitian yang menggunakan pendekatan kuantitatif eksplanatori ini. Data dikumpulkan melalui kuesioner berskala Likert dan dianalisis menggunakan metode SEM-PLS dengan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa ketiga faktor tersebut berpengaruh signifikan dan positif terhadap kinerja pegawai. Budaya kerja memberikan dampak terbesar (koefisien 0,470), diikuti oleh kepemimpinan transformasional (koefisien 0,243; t-statistik 2,789; p-value 0,005) dan motivasi kerja (koefisien 0,273). Ketiga faktor ini menjelaskan 75,6% variasi kinerja pegawai, sebagaimana ditunjukkan oleh nilai R2 sebesar 0,756. Hasil ini menunjukkan bahwa perubahan budaya kerja, peningkatan motivasi, dan penerapan kepemimpinan transformasional merupakan hal yang penting untuk meningkatkan kinerja pegawai di UPRS VII.
The Influence of Role Clarity, Innovative Work Behavior, and Leader-Member Exchange on Employee Performance at PT Bangun Nusantara Jaya Makmur Jakarta Syifa Fauziah Rusnoto; Janfry Sihite
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 9 (2026): IJEMA - September 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Study This aim For analyze influence clarity role , behavior Work innovative , and exchange leader-member to performance employee at PT Bangun Nusantara Jaya Makmur. Research use method quantitative with method survey . Data collected through questionnaire to all over employee as many as 85 respondents use scale Likert And analyzed use Structural Equation Modeling – Partial Least Square (SEM-PLS) with SmartPLS . Results study show that clarity role , behavior Work innovative , and exchange leader-member in a way simultaneous influential positive And significant to performance employee with R-Square value of 0.801 . partial , exchange leader-member become the most dominant variable influence performance employees , followed by by clarity role And behavior Work innovative . Research This own relatedness with Sustainable Development Goals (SDGs) point 8 through effort improvement productivity And creation environment Work support decent work .
Co-Authors Abidin, Alia Ahmad Zakky Burhan Anik Pujianti Arif Fathurahman, Ade Arissetyanto Nugroho Chika Retno Astriani Diah Ayu Permatasari Eko Susanto Elsa Saputri Widya Ningrum Elyssa Nurulita Harun, Tabby Wihasari Harun, Tabby Wihasari IMANINGSIH, Erna Soriana Kharismatyawati, Widhi M. Zaki Amrullah Michael Thomson Molissa Dwi Zane Purwanti Dyah Pramanik Serlly Melia yunita Soehardi Soehardi Soehardi Soehardi Sri Wahyuni Syifa Fauziah Rusnoto Tabby Wihasari Harun Tatik Nur Khayati Triana Rosalina Dewi Wardana, Elvina Nathania Sharon Wijanarko, Muhammad Fuad Yuli Harwani