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All Journal Majalah Ilmiah Warta Dharmawangsa Rambideun : Jurnal Pengabdian Kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Syarifah Maihani
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Public Health Social Sciences

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PERAN KECERDASAN BUATAN ARTIFICIAL INTELLIGENCE (AI) DALAM INOVASI PEMASARAN Syarifah Maihani; Syarifah Nasywa Syalaisha; Yusrawati Yusrawati; T.M.Nur T.M.Nur; Desyan Ria; Kumita Kumita; Sayed Ahmad Zaki
Jurnal Warta Dharmawangsa Vol 17, No 4 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i4.3817

Abstract

PERAN KECERDASAN BUATAN ARTIFICIAL INTELLIGENCE (AI) DALAM INOVASI PEMASARAN Syarifah Maihani; Syarifah Nasywa Syalaisha; Yusrawati Yusrawati; T.M.Nur T.M.Nur; Desyan Ria; Kumita Kumita; Sayed Ahmad Zaki
Jurnal Warta Dharmawangsa Vol 17, No 4 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i4.3817

Abstract

The Impact Of Lifestyle And Product Attractiveness On Purchasing Decisions Aceh SMEs Coffee Products Yusrawati; Syarifah Maihani; Saputra, Al Mahfud; Emi Safrina; Sri Murniyanti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 6 (2024): December 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i6.3264

Abstract

This study aims to examine the purchasing decision factors of Small and Medium Enterprise (SMEs) coffee products in Bireun Regency, Aceh, Indonesia. Lifestyle and Product Attractiveness were tested as key predictors. Meanwhile, consumer attitudes as mediation. We approached as many as 500 coffee-loving youths to be sampled. However, 200 of them finally responded. Furthermore, the data was analyzed using the Structural Equation Modeling (AMOS-SEM) method. Based on the test results, lifestyle markedly has a positive and significant impact on attitudes, thus leading to purchasing decisions. Product attractiveness is known to have a significant impact on attitudes but cannot significantly impact purchasing decisions. Consumer attitudes are a link in influencing the lifestyle and attractiveness of local coffee products. Finally, it can be stated that the decision to purchase local coffee products has become the lifestyle of Acehnese youth today young people and the attractiveness of innovative products will help coffee SMEs players increase sales.
Program Pengembangan Kompetensi Entrepreneurship bagi Generasi Muda Putus Sekolah Menuju Kemandirian Finansial (Fokus Pada Anak Muda Putus Sekolah) Syarifah Maihani; Yusrawati; Azhar, Rossy; Zahraini; Safrina, Emi; Rizki, Fina
RAMBIDEUN : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2025): Rambideun : Jurnal Pengabdian kepada Masyarakat
Publisher : LPPM Universitas Al Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/pkm.v8i1.3221

Abstract

The improvementt of entrepreneurship competency is an initiative to empower the young generation of school dropouts to achieve financial independence through entrepreneurship. This program is motivated by the high dropout rate in Indonesia due to family economic constraints. The main objective of this community service activity is to equip participants with practical entrepreneurial knowledge and skills, as well as develop an innovative entrepreneurial mindset. The method of implementing activities was in the form of intensive training, business mentoring, and the formation of weekly discussion groups. A total of 50 young school dropouts participated in this activity. The provided materials included the basics of entrepreneurship, financial management, digital marketing, and product development. This program provides access to initial capital through a partnership scheme with microfinance institutions. The results achieved were the formation of 10 small business groups, the birth of 15 young entrepreneurs who started businesses, and the creation of a support system network between participants. This program contributes to reducing unemployment among young school dropouts and improving the socio-economic status of participant families. Sustainability is carried out through a continuous mentoring system and periodic evaluation to ensure the development of participants' businesses.
Co-Authors Desyan Ria Emi Safrina Kumita Kumita Kumita Rizki, Fina Rossy Azhar Saddiyah Safrina, Emi Saputra, Al Mahfud Sayed Ahmad Zaki Sri Murniyanti Syarifah Nasywa Syalaisha Syarifah Nayla Shafira T.M.Nur T.M.Nur Windianet Firly Yusrawati Yusrawati Yusrawati Yusrawati Zahraini Zahraini