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All Journal International Journal of Social Science Jurnal Pariwisata Nusantara Journal of Mandalika Review
Ida Ayu Yadnya Sari Dewi Utami Pidada
Politeknik Pariwisata Lombok
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Motivasi Wisatawan Domestik terhadap Minat Kunjung ke Kuta Mandalika Savira Wira Putri; Ramdah Radjab; Ida Ayu Yadnya Sari Dewi Utami Pidada; Herman
Journal of Mandalika Review Vol. 1 No. 1 (2022): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.018 KB) | DOI: 10.55701/mandalika.v1i1.6

Abstract

Latar belakang: Sektor pariwisata ditetapkan sebagai sektor unggulan untuk dikembangkan secara sinergi. Melalui pendekatan pariwisata berkelanjutan (sustainable tourism) perlu sinergi antara upaya pelestarian alam, budaya, beserta fasilitas penunjang pelayanan wisatawan dalam pembangunan pariwisata nasional Methodology: Penelitian ini menggunakan metode deskriptif kuantitatif. Populasi dalam penelitian ini adalah seluruh wisatawan domestik yang berkunjung ke Kuta Mandalika. Metode penentuan sampel dalam penelitian ini adalah non-probability sampling sebanyak 100 responden. Pengumpulan data dilakukan teknik observasi, dokumentasi dan penyebaran kuesioner. Analisa data menggunakan uji validitas dan uji reliabilitas beserta analisis regresi sederhana sebagai alat untuk menguju kebenaran hipotesis. Hasil: Hasil penelitian ini menunjukkan bahwa : (1) motivasi fisik wisatawan domestik terhadap minat kunjung berpengaruh sebanyak 7,2%, (2) motivasi budaya wisatawan domestik terhadap minat kunjung berpengaruh sebanyak 4,5%, (3) motivasi individu wisatawan domestik terhadap minat kunjung berpengaruh sebanyak 0,5% dan (4) motivasi status dan prestise wisatawan domestik terhadap minat kunjung berpengaruh sebanyak 1,8%. Kesimpulan: Berdasarkan penilaian dari responden mengenai Variabel Motivasi Status dan Prestise (X4) dengan item-item kegiatan menunjukkan kerabat bahwa pernah mengunjungi suatu tempat yang baru, menghadiri konferensi, menambah wawasan dan melakukan penelitian akademis dinilai baik oleh 100 responden yang merupakan wisatawan domestik Kuta Mandalika dimana dapat dilihat dari analisis frekuensi yang memperoleh nilai sebesar 3,73 dan hanya memiliki pengaruh sebesar 1,8% terhadap minat kunjung wisatawan domestik.
Potential Identification of Community-Based Tourism Product Development in Santong Tourism Village, North Lombok Regency, Indonesia Oktomi Harja; Ruwaida Fajria Santi; Rizda Endean Ngoluanta Batubara; Jumraidin Jumraidin; Ainul Yakin; Putu Ari Nugraha; firman koma febdilan; Muh Ilham H; Ida Ayu Yadnya Sari Dewi Utami Pidada; Siti Lathifah
Jurnal Pariwisata Nusantara (JUWITA) Vol. 1 No. 3 (2022): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v1i3.6381

Abstract

Purpose: This community service activity is carried out with the main objective of identifying the potential for developing tourism products in Santong Tourism Village which originates from the economic, social and cultural potential of the community in the context of developing quality and competitive tourism products in Santong Tourism Village. Method: The community service employs (1) field survey to identify current conditions and the need for intervention in the development of tourist village with data collection techniques ranging from direct observation, in-depth interview, to documentation, and (2) workshop which includes short lectures, guided group discussions, demonstrations, and simulations. The data obtained are all primary data obtained directly from Pokdarwis, other tourism actors, as well as Santong’s local community. Result: The 2 (two) main outputs of this community service activity are (1) tour package and culinary product prototypes that integrate various natural potentials and local community wisdom, as well as (2) needs identification for homestay development in Santong Tourism Village. Contribution: Providing new insights and skills to the local community in developing integrated and quality tourism products that can provide broader economic impact the people of Santong Tourism Village.
DIGITAL MARKETING COMMUNICATION STRATEGY OF RINJANI TREKKING TOUR PACKAGES AT MUJI TREKKER TOUR & TRAVEL Ida Ayu Yadnya Sari Dewi Utami Pidada
International Journal of Social Science Vol. 3 No. 2: August 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v3i2.6305

Abstract

A tour package is a travel product sold by a travel agency company or a transport company that works with it where the price of the tour package includes travel costs, hotels or other facilities. Muji Trekker Tour & Travel is a travel agency that packages various kinds of tour packages that are marketed to the intended target market. Marketing of products and services in the form of arranged tour packages is carried out both offline and online. Online marketing is synonymous with digital marketing. The purpose of this research is to find out what communication strategies are used by Muji Trekker Tour & Travel in marketing their Rinjani trekking tour packages and to find out what digital media are used by Muji Trekker Tour & Travel in marketing their Rinjani trekking tour packages. The method in this research is descriptive qualitative. The results of this study are the Tourism Package Digital Marketing Communication Strategy used by Muji Trekker Tour & Travel is First, Muji Trekker Tour & Travel as a communicator or provider of information and Digital media used in marketing Rinjani trekking tour packages by Muji Trekker Tour & Travel
Co-Authors Ainul Yakin Firman Koma Febdilan Herman Herman Jumraidin Jumraidin Muh Ilham H Oktomi Harja Putu Ari Nugraha Ramdah Radjab Rizda Endean Ngoluanta Batubara Ruwaida Fajria Santi Savira Wira Putri Siti Lathifah