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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Sains Manajemen dan Bisnis Indonesia Jurnal Abdimas Ilmiah Citra Bakti (JAICB) GREENOMIKA International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Manajemen Widya Amerta Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) SENMEA Analisa: Jurnal Manajemen dan Akuntansi
Wardha Nilawati
Universitas 17 Agustus 1945 Banyuwangi
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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PENGARUH GAYA KEPEMIMPINAN, BUDAYA ORGANISASI, DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. BONDI SYAD MULIA SURABAYA Patimah, Siti; Nilawati, Wardha; Suta, Ni Made Nadia
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4043

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh gaya kepemimpinan, budaya organisasi, dan disiplin kerja terhadap kinerja karyawan pada PT. Bondi Syad Mulia Surabaya, baik secara simultan maupun parsial. Populasi pada penelitian ini adalah karyawan PT. Bondi Syad Mulia Surabaya yang berjumlah 55 orang. Metode pengambilan sampel yang digunakan probability sampling, pengambilan sampel menggunakan rumus slovin. Data dikumpulkan dengan observasi, kuisioner, dan wawancara. Jenis penelitian ini kuantitatif deskriptif dengan menggunakan analisis regresi linear berganda, uji instrumen yang terdiri dari uji validitas dan uji reliabilitas, uji hipotesis yang terdiri dari uji parsial (uji t), uji simultan (uji F), dan uji asumsi klasik yang terdiri dari uji heteroskedastisitas, uji multikolinearitas, dan uji normalitas. Berdasarkan hasil analisis yang didapatkan dari nilai uji t bahwa pengaruh gaya kepemimpinan secara parsial tidak berpengaruh terhadap kinerja karyawan, sedangkan budaya organisasi dan disiplin kerja secara parsial berpengaruh signifikan terhadap kinerja karyawan. Pada penelitian Uji F (Simultan), mengenai pengaruh gaya kepemimpinan, budaya organisasi, dan disiplin kerja secara simultan berpengaruh signifikan terhadap kinerja karyawan pada PT. Bondi Syad Mulia Surabaya. Hai ini dibuktikan melalui hasil perhitungan statistik yang ditunjukkan oleh nilai F yaitu F hitung (7,226) > F tabel (2,79) dengan sinifikansi 0,000 < 0,005 sehingga H0 ditolak dan H1 diterima.
THE INFLUENCE OF SERVICE QUALITY AND FACILITIES ON CUSTOMER SATISFACTION AT BERLIAN ABADI HOTEL BANYUWANGI Nilawati, Wardha
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 6 (2022): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i6.481

Abstract

Abstract The service industry is currently experiencing very rapid development in line with the needs of the community for various types of services in various fields of life. The development of competition intensity and the number of competitors makes the company must always pay attention to the needs and desires of customers, and try to meet customer expectations by providing better service than competitors do. This research was conducted at Hotel Berlian Abadi Banyuwangi by taking 60 respondents who were hotel consumers. This study uses a questionnaire method and data processing uses questionnaire analysis, and data processing uses multiple linear regression analysis, F test, t test, and determination by first using the items in the questionnaire to test the validity of its reliability. Based on the results of the analysis, the SPSS program proved to be significantly correlated at the level of significance (sig <0.05) so that it was declared valid in the measurement. Reliable because the Cronbach Alpha value is ≥ 0.6. Based on the F test, the calculated F number is greater than the F table (76.136 > 3.16). Thus the rule of the F test decision states rejecting Ho and accepting Ha, which says there is a significant influence between service quality and facilities on customer satisfaction Hotel Berlian Abadi Banyuwangi. From the analysis using the classic heteroscedasticity assumption test, it is known that the variable quality of service (X1) and facilities (X2) are shown that the significance value is greater than (0.05) and t count <t table, it can be ascertained that the model does not contain heteroscedasticity.
The Effect of Promotion, Brand Image, and Price Perception on Purchasing Decisions at Fashion Item Oseng Deles Banyuwangi Nova Auliatul Faizah; Nilawati, Wardha; Kadek Yuliandari, Ni
Journal of Accounting and Finance Management Vol. 5 No. 2 (2024): Journal of Accounting and Finance Management (May - June 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i2.468

Abstract

Oseng Deles is a typical Banyuwangi souvenir centre shop that provides fashion products, such as t-shirts. This study aims to analyse the effect of promotion, brand image, and price perception on purchasing decisions for fashion item products at Oseng Deles Banyuwangi simultaneously and partially. The population of this study were customers of fashion item products at Oseng Deles Banyuwangi, with 100 respondents as samples selected using simple random sampling technique. Data collection methods include observation, questionnaires, interviews, and documentation. This research is a type of descriptive quantitative research that uses multiple linear regression analysis, the coefficient of determination, partial test (t test), and simultaneous test (F test). The results showed that promotion, brand image, and price perceptions simultaneously and partially have a significant effect on customer satisfaction.
PENGARUH KEPUASAN KERJA,MOTIVASI DAN KOMITMEN ORGANISASIONAL TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR Fitriani, Vina; Atmadjaya, Yovita V. I.; Nilawati, Wardha
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of job satisfaction, motivation and organizational commitment on organizational citizenship behavior of teachers (Non PNS) SMKN 1 Banyuwangi. This type of quantitative descriptive research with explanatory research design. The number of respondents in this study were 35 teachers. Sampling technique Nonprobability sampling, Saturated Sampling sampling method. Data collection techniques using observation, interviews and questionnaires. Data analysis techniques used instrument testing, classical assumption testing, multiple linear regression analysis, hypothesis testing and the coefficient of determination. The data processing tool uses SPSS Version 25 software. he results of this study indicate that the variables of job satisfaction and organizational commitment have a positive and significant effect on organizational citizenship behavior while motivation has no effect on organizational citizenship behavior. Evidenced by the calculated F value of 28.972 greater than the F table of 2.911, the t count for job satisfaction is 3.569 greater than the t table of 1.695 with a significant (0.01 <0.05), so that Ho is rejected and H1 is accepted, The calculated t for motivation of -0.801 is greater than the t table of -1.695 significantly (0.429 > 0.05), so Ho is rejected and H2 is accepted, and the calculated t for organizational commitment of 6.318 is significantly greater than the t table of 1.695 ( 0.00 < 0.05) so that Ho is rejected and H3 is accepted
The Influence of Short Video Content on Brand Awareness and Customer Loyalty with Customer Engagement as a Moderating Variable (A Study on Ocha in Banyuwangi) Nilawati, wardha
GREENOMIKA Vol. 7 No. 2 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.2.9

Abstract

This research aims to analyze the influence of short-form video content on brand awareness and customer loyalty with customer engagement as a moderating variable in the Ocha beverage business in Banyuwangi. The advancement of digital technology and the proliferation of social media platforms such as TikTok and Instagram have transformed the way brands interact with consumers. Short-form video content is considered effective in building brand awareness through visual appeal and emotional messages that are brief yet powerful. However, the success of this strategy is significantly influenced by the level of customer engagement, which serves as a reinforcement of the relationship between brand awareness and customer loyalty. This research is expected to provide theoretical contributions to the development of digital marketing literature as well as practical contributions for MSMEs (Micro, Small, and Medium Enterprises) in designing communication strategies based on short-form videos.
Dinamika Brand Equity dalam Ekosistem Platform Digital: Studi Multi-Level Analysis wardha nilawati; Sudarmiatin; Agus Hermawan
GREENOMIKA Vol. 8 No. 1 (2026): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2026.08.1.3

Abstract

Ekosistem platform digital telah mengubah paradigma pembentukan brand equity dari model linear tradisional menjadi jaringan multi-aktor yang kompleks. Model brand equity konvensional (Keller, 1993; Aaker, 1991) tidak mampu menjelaskan fenomena brand equity dalam platform digital yang melibatkan interaksi multilevel antara platform owner, mitra, konsumen, dan complementors. Research gap meliputi tidak adanya framework yang mengintegrasikan micro-level, meso-level, dan macro-level dalam pembentukan brand equity; mekanisme temporal brand equity masih menjadi black box teoritis; serta pemahaman terbatas tentang cross-level mechanisms. Penelitian ini menggunakan pendekatan kualitatif dengan metode grounded theory untuk mengembangkan Dynamic Multi-Level Brand Equity Framework melalui in-depth interviews dengan 60 informan yang terdiri dari platform owners, mitra, dan konsumen dari tiga platform unicorn Indonesia, dilengkapi analisis netnografi untuk menangkap dinamika temporal selama 18 bulan. Kontribusi teoritis meliputi konseptualisasi brand equity sebagai multilevel emergent phenomenon, identifikasi cross-level mechanisms, dan framework temporal dynamics yang menangkap path dependency. Kontribusi praktis berupa strategic guidelines untuk mengelola brand equity dalam ekosistem digital..
Determinasi Keberhasilan Digital Internationalization UMKM melalui Platform Economy Berbasis E-Commerce di Banyuwangi: Perspektif Resource-Based View (RBV) wardha Nilawati; Sudarmiatin; Heri Pratikto
GREENOMIKA Vol. 8 No. 1 (2026): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2026.08.1.6

Abstract

This study aims to identify the determining factors of SME digital internationalization success through e-commerce-based platform economy in Banyuwangi, East Java, employing the Resource-Based View (RBV) framework as the primary theoretical foundation to understand how SMEs' internal resources and capabilities become determinants of competitive advantage in international digital markets. The study adopts a Constructivist Grounded Theory paradigm (Charmaz, 2014) with an iterative-cyclical design. A total of 25 participants were selected through theoretical sampling, comprising eight digitally export-successful SMEs, nine transitional SMEs, and eight SMEs that had not yet achieved success. Data were collected through semi-structured in-depth interviews, participatory observation, and document analysis, then coded using NVivo across three stages: initial, focused, and selective coding. The findings produced a core category of Layered Digital Trust Building, illustrating that SME brand equity within digital platform ecosystems is constructed incrementally through the accumulation of trust signals at every point of interaction — from product visual presentation and local brand narratives to service responsiveness and review management. Consistent with the RBV perspective, adaptive digital capabilities, local brand narratives, and seller community social capital were proven to be valuable, rare, and difficult-to-imitate resources (VRIN) that distinguish successful SMEs from those yet to succeed. These findings are conceptualized in the Digital Trust Escalation Model, encompassing four stages: digital presence, social proof, authentic narrative, and brand independence. The study concludes that platform economy merely provides infrastructure; success is determined by the adaptive digital capabilities and trust strategies developed by business actors. This study aims to identify the determining factors of SME digital internationalization success through e-commerce-based platform economy in Banyuwangi, East Java, employing the Resource-Based View (RBV) framework as the primary theoretical foundation to understand how SMEs' internal resources and capabilities become determinants of competitive advantage in international digital markets. The study adopts a Constructivist Grounded Theory paradigm (Charmaz, 2014) with an iterative-cyclical design. A total of 25 participants were selected through theoretical sampling, comprising eight digitally export-successful SMEs, nine transitional SMEs, and eight SMEs that had not yet achieved success. Data were collected through semi-structured in-depth interviews, participatory observation, and document analysis, then coded using NVivo across three stages: initial, focused, and selective coding. The findings produced a core category of Layered Digital Trust Building, illustrating that SME brand equity within digital platform ecosystems is constructed incrementally through the accumulation of trust signals at every point of interaction — from product visual presentation and local brand narratives to service responsiveness and review management. Consistent with the RBV perspective, adaptive digital capabilities, local brand narratives, and seller community social capital were proven to be valuable, rare, and difficult-to-imitate resources (VRIN) that distinguish successful SMEs from those yet to succeed. These findings are conceptualized in the Digital Trust Escalation Model, encompassing four stages: digital presence, social proof, authentic narrative, and brand independence. The study concludes that platform economy merely provides infrastructure; success is determined by the adaptive digital capabilities and trust strategies developed by business actors.
DINAMIKA BRAND EQUITY DALAM EKOSISTEM PLATFORM DIGITAL: STUDI PADA UMKM BATIK di BANYUWANGI Wardha Nilawati; Agus Hermawan; Wening Patmi Rahayu
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 1 (2026): April 2026
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i1.953

Abstract

Membuka platform digital ternyata tidak otomatis membuat merek batik dikenal dan dipercaya orang. Di balik kemudahan akses platform digital, ada pertarungan merek yang tidak kasatmata dan banyak pengrajin batik Banyuwangi yang belum tahu cara memenangkannya. Studi ini hadir untuk menjawab pertanyaan yang tampak sederhana tapi jawabannya tidak mudah: apa yang sesungguhnya membuat sebuah merek batik tumbuh kuat di platform digital, dan apa yang justru menggerusnya? Melalui wawancara mendalam dengan lima pelaku usaha batik Using Banyuwangi Gondho Arum, Godho Blambangan, Kapuronto Batik, Sisik Melik Batik Gallery, dan Rumah Batik Pringgokusumo serta lima konsumen mereka, penelitian ini menggali pengalaman nyata yang terjadi di lapangan. Hasilnya menunjukkan bahwa pelaku usaha yang paling berhasil bukan yang paling agresif beriklan, melainkan yang paling konsisten menceritakan nilai budaya di balik produknya. Motif Gajah Oling bukan sekadar gambar ia adalah identitas suku Using yang hidup ratusan tahun, dan ketika cerita itu dibagikan dengan tulus di media sosial, konsumen merespons jauh lebih dalam dari yang bisa dibeli oleh iklan berbayar manapun. Studi ini juga menemukan bahwa kedekatan personal antara penjual dan pembeli yang terlihat sederhana namun paling sulit ditiru adalah kunci loyalitas yang tidak bisa digantikan oleh diskon seberapa pun besarnya. Temuan ini memperluas model brand equity Aaker (1991) dengan dimensi baru: ekosistem platform digital bukan sekadar tempat berjualan, melainkan arena aktif yang setiap harinya membentuk atau meruntuhkan kekuatan sebuah merek.
Co-Authors Achmad Nur Komari Agus Hermawan angin, Sofia Asyriana Boru Perangin Atmadjaya, Yovita V. I. Budiawan, Cahyo Prayogi Cahyo Prayogi Budiawan Cattleyana, Dilla Dewati, Ni Kadek Wira Elok Rosyidah Fitriani, Vina Heri Pratikto Hurin In Lia Amalia Qory Jessica Nur Faeda Kadek Yuliandari, Ni Komari, Achmad Nur Kurnia Riesty Utami Moh. Fahrurrozi Mohamad Irfan Ni Kadek Yuliandari Nova Auliatul Faizah Rifka Arinda Noviasari Siti Patimah Sudarmiatin Suta, Ni Made Nadia Wening Patmi Rahayu WICAKSONO, BAMBANG