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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN PADA INSTALASI FARMASI DI RUMAH SAKIT TK III 04.06.03 DR. SOETARTO YOGYAKARTA Wahyudiyono Wahyudiyono; Sri Wahyuning; Nisa Fadila
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol 15 No 1 (2022): Jurnal Bisnis Administrasi dan Manajemen - April
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (536.923 KB) | DOI: 10.56606/albama.v15i1.30

Abstract

The goal of the study was to determine the influence of quality dimensions consisting of physical evidence variables (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) on patient satisfaction. This study was conducted at the Pharmaceutical Installation at Tk III Hospital 04.06.03 Dr. Soetarto with a sample size of 96 respondents. Data collection is done through questionnaires that have been tested for validity and reliability tests. The data analysis technique used is multiple linear regression. Based on the results of the analysis, it can be concluded that partially, variable physical evidence (X1), reliability (X2), responsiveness (X3), assurance (X4) and empathy (X5) have a positive and significant effect on patient satisfaction. Among the five variables, the responsiveness variable (X3) is the variable that has the most dominant effect on patient satisfaction at the Pharmaceutical Installation at Tk III Hospital 04.06.03 Dr. Soetarto Yogyakarta which is indicated by a beta value of 0.350 whose value is the closest to zero. While simultaneously the five variables both from physical evidence, reliability, responsiveness, assurance, and empathy affect patient satisfaction indicated by the calculation of F observed (721.910) > F table (1,91). On the other hand, the satisfaction determination coefficient is indicated by Adjusted R Square of 0.976. This means that customer satisfaction of 97.6% is affected by physical proof variables (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5). The remaining 2.4% were affected due to other variables not thoroughly observed by the researchers.
MANAJEMEN PEMBELAJARAN DIGITAL DALAM RANGKA MENDUKUNG MERDEKA BELAJAR KAMPUS MERDEKA PASCA PANDEMI COVID-19 DI AKADEMI MANAJEMEN ADMINISTRASI YOGYAKARTA Susatyo Herlambang; Himawan Agung Nugroho; Sri Wahyuning
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol 15 No 2 (2022): Jurnal Bisnis Administrasi dan Manajemen - Oktober
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v15i2.72

Abstract

This study aims to determine the method of digital learning transformation to support Merdeka Learning at the Merdeka Campus after the Covid-19 pandemic at the Yogyakarta Administrative Management Academy. This research method uses a qualitative approach. The number of respondents is 116 people, who are participating in teaching and learning activities using the digital learning transformation method. The results showed that 112 people (96.5%) supported, while 4 people (3.5%) did not support the implementation of digital learning transformation and Merdeka Learning Merdeka Campus. The challenges of digital learning transformation are weak internet signal, limited quota, smartphones or laptops that are not suitable for the application being operated, the ability to adapt to the presence of new technology, and the availability of existing memory.
ANALISIS PENGELOLAAN PENYUSUNAN RENCANA KERJA DI BAGIAN PERENCANAAN Dan EVALUASI DINAS KESEHATAN KABUPATEN SLEMAN D.I.Y Sri Wahyuning; Janna Prafika; Moh. Sholihin
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol 16 No 1 (2023): Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v16i1.113

Abstract

Where the Health Office has the task of assisting the Regent in carrying out government affairs and auxiliary tasks in the health sector in carrying out its duties the Health Office has one of the functions, namely preparing a work plan. Therefore, we conducted a review and analysis related to the management of work plan preparation in the planning and evaluation section of the Sleman Regency Health Office, D.I.Y. The research was conducted using interviews, observation and documentation methods. Based on the results of the analysis and discussion of the data that has been collected, the authors obtain conclusions that can be drawn from the observations made regarding the Management Analysis of the Preparation of Work Plans in the Planning and Evaluation Section of the Sleman Regency Health Office D.I. Yogyakarta.Y where the Management of the preparation of the Work Plan carried out by the Sleman Regency Health Office is in accordance with the management theory and the work plan of the Sleman Regency Health Office in 2021 is in line with the Regional Head Regulation concerning the 2021 RKPD and based on the results of the evaluation of the 2021 Sleman Regency Health Office Renja will still be faced with several challenges caused by the Covid19 pandemic.
MENGOPTIMALKAN POTENSI BISNIS DI ERA DIGITALISASI BAGI WARGA SEGOROYOSO 1, PLERET, BANTUL DAERAH ISTIMEWA YOGYAKARTA Muhammad Faturohman AlBashori; Susatyo Herlambang; Subandi Subandi; Endah Wening Budiningrum; Sri Wahyuning
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol 2 No 2 (2023): HIKMAYO : Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v2i2.129

Abstract

The change in marketing behavior from conventional to digital is not balanced by the existence of business actors who use digital marketing, even though businesses are believed to be able to stimulate the Indonesian economy. The use of digital technology-based marketing concepts is a hope for businesses to develop into centers of economic power. Digital marketing promotional media is expected to be an effective choice for business actors in developing their business and reaching national and international markets. Conventional promotional media, which require a lot of money and are much more complicated, are no longer a main concern for business people because of digital marketing.
PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS PADA PRODUK KOSMETIK HALAL MELALUI APLIKASI TIKTOK TERHADAP MINAT BELI Hendri Khuan; Andry Mochamad Ramdan; Andriya Risdwiyanto; Widyastuti Widyastuti; Sri Wahyuning
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10747

Abstract

Pesatnya perkembangan teknologi, dunia digital dan internet tentunya berdampak pada dunia bisnis. Trend pemasaran di dunia telah bergeser dari menggunakan cara konvensional (Offline) menjadi cara digital (Online). Di Indonesia, online shop sudah sangat menjamur dan berkembang pesat. Penelitian ini menggunakan pendekatan kuantitatif yang memiliki tujuan untuk mengetahui pengaruh digital marketing dan brand awareness pada produk kosmetik halal melalui aplikasi tiktok terhadap minat beli. Populasi dan sampel dalam penelitian ini adalah pengguna masyarakat pengguna aplikasi Tiktok yang diperoleh dengan menggunakan teknik probability sampling: simple random yang berhasil diperoleh sebanyak 250 responden dalam penelitian ini. Dan tehnik analisis menggunakan SPSS. Hasil penelitian menunjukkan bahwa variabel digital marketing memberikan pengaruh terhadap minat beli masyarakat. Namun variable brand awareness tidak berpengaruh dalam penelitian ini. Kata Kunci: Digital Marketing, Brand Awareness, Minat Beli Kosmetik Halal