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All Journal Journal of Economic, Bussines and Accounting (COSTING) Media Mahardhika ABDIMAS SILIWANGI JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Indonesian Community Journal Journal Islamic Business and Entrepreneurship / JIBE International Journal of Economics and Management Research Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
Achmad Zaki
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH VARIASI MENU DAN HARGA TERHADAP LOYALITAS PELANGGAN GEN’Z MIE GACOAN DI SIDOARJO DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MEDIASI Briliantine Caesar Eka Wantoro; Ayu Lucy Larassaty; Achmad Zaki; Afifatus Sholikhah
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1427

Abstract

This study uses purchasing decisions as a mediator to test how price and menu variety affect Generation Z loyalty at Mie Gacoan Sidoarjo. Quantitative methods and explanatory analysis were used to collect data from 170 respondents through questionnaires.  PLS-SEM analysis revealed that although menu changes have a large impact on the decision to purchase, they do not directly increase consumer loyalty.  Meanwhile, price has a great influence on loyalty and purchase decisions.  The results of this study emphasize how important menu innovation and aggressive pricing tactics are to increase consumer loyalty through wise purchases. 
PENGARUH LIVE STREAMING, FLASH SALE, DAN DOUBLE DAYS PROMOTION TERHADAP IMPULSIVE BUYING PADA PENGGUNA TIKTOK SHOP Muslikha Irbah Zakiyah; M. Mustaqim; Achmad Zaki; Cynthia Eka Violita
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1450

Abstract

Digital technology advancements have significantly changed the e-commerce industry, particularly with the advent of interactive services like live streaming on TikTok. This studys aims to determine whether live streaming, flash sales, and double days promotions have a direct effect on consumer impulse purchases at TikTok Shop. This study employs a quantitative methodology. A total of 180 respondents who are active TikTok Shop users in Sidoarjo have filled out a questionnaire to provide data, which was then analyzed using SPSS. In this study, it was found that Live Streaming variable has no influence on Impulsive Buying. This is because live streaming is not strong enough to drive impulse purchases without attractive promotions. On the other hand, the Double Days Promotion and Flash Sale variables have a positive and significant effect on Impulsive Buying. This proves that flash sales and urgency-based promotional tactics can stimulate impulse purchases. These results provide insight for marketers to optimize promotional strategies on TikTok Shop to increase sales conversions.
Co-Authors Achmad Wicaksono Afifatus Sholikhah Ayu Lucy Larassaty Bella Cornelia Tjiptady Briliantine Caesar Eka Wantoro Cynthia Eka Violita Devika Cherly Putrihadiningrum Doni Teguh Wibowo Faris Eka Wahyudi Fiolita Nidiana Inayah Nuzulil Rahma iskandar, Yusuf Jeziano Rizkita Boyas Lily Oktavia Lutfiyatul Izzah M. Mustaqim Moch. Abdul Ghofar Muslikha Irbah Zakiyah Nafia Ilhama Qurratu’aini Nur Fadilah Ridha Nabila Sinollah Suryaman Taqwanur Yusuf Iskandar