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All Journal Resona : Jurnal Ilmiah Pengabdian Masyarakat EKONOMIS : Journal of Economics and Business EKUITAS (Jurnal Ekonomi dan Keuangan) JURNAL LENTERA BISNIS Journal of Global Business and Management Review JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Studi Akuntansi, Keuangan, dan Manajemen Indo-Fintech Intellectuals: Journal of Economics and Business Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan
Andina Fasha, Andina
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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INOVASI PENGEMBANGAN ENTERPRISE RESOURCE PLANNING (ERP) DALAM MENINGKATKAN KINERJA PERUSAHAAN OTOMOTIF Fasha, Andina; Yuwono, Wisnu; Ikhwanul Amri, Muhammad; Erika, Erika; Rosalina, Shelly; Kalia, Lee
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1935

Abstract

This study aims to analyze the implementation of Enterprise Resource Planning (ERP) systems in improving the performance of an automotive company in Indonesia. ERP plays a significant role in integrating business functions such as production, finance, human resources, and customer service, thereby enhancing the effectiveness of Supply Chain Management (SCM). This research uses a descriptive qualitative method based on secondary data from journals and official company sources. The results show that the implementation of SAP ECC 6.0-based ERP improves operational efficiency, decision-making accuracy, customer satisfaction, and inventory management. Key success factors include individual involvement, system quality, leadership support, and employee training. This study recommends continuous training and regular evaluation of the ERP system to maintain optimal performance.
The Influence of Social Media Influencers on Purchase Intentions for Halal Cosmetic Products in Batam Fasha, Andina; Indriyani, Monika Putri; Nurjanah, Listia
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 1 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i1.4872

Abstract

Purpose: This study aims to examine how social media influencers affect the purchase intentions of Muslim consumers in Batam City toward halal cosmetic products, emphasizing their mediating role in product quality, brand equity, credibility, and information usefulness. Methodology/approach: A quantitative survey method was used. Data were gathered through an online questionnaire from 308 Muslim women in Batam who had been exposed to halal cosmetic content by beauty influencers. Purposive sampling was applied, and Smart PLS 4 was used for data analysis. Results/findings: Product quality, brand equity, information credibility, and information usefulness positively influence perceptions of social media influencers. These influencers significantly affect purchase intentions and mediate the relationship between the four antecedent factors and consumers’ intentions to buy. Conclusions: Social media influencers play a crucial mediating role in shaping Muslim consumers' purchase intentions for halal cosmetics. Strategic collaboration with credible influencers and the promotion of relevant, Sharia-compliant content are essential for effective digital marketing in the halal cosmetic industry. Limitations: The study focuses only on Muslim women in Batam and uses online surveys, excluding emotional or subjective factors. Other variables like price, packaging, and availability were not analyzed. Contribution: This study extends the Theory of Planned Behavior in digital marketing and offers practical guidance for halal cosmetic businesses in designing influencer-based strategies.
THE EFFECT OF PAY LATER USE ON IMPULSE PURCHASES OF GLOBAL BRAND PRODUCTS IN BATAM CITY Fasha, Andina; Shen, Jocelyn Gabrielle; Kesumahati, Erilia
Journal of Global Business and Management Review Vol. 7 No. 2 (2025): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v7i2.11436

Abstract

Buy Now Pay Later (BNPL) services have gained immense popularity, especially among younger generations such as Gen Z, due to their easy accessibility and flexible payment options. This study explores the impact of BNPL usage on impulse buying behavior, specifically in Batam, Indonesia. This study aims to examine the influence of BNPL usage on impulse buying of global brand products, focusing on understanding the psychological mechanisms, such as self-control, that mediate this relationship. A quantitative research design using SmartPLS 4 was adopted. Data were collected through questionnaires distributed to 230 respondents in Batam who actively use BNPL services. The study is relevant to Indonesia’s growing digital financial landscape. However, since the data were collected only from Batam City, the findings do not sufficiently represent BNPL users across Indonesia. The sample calculation used the theory of Hair et al. This study found that BNPL promotion, social influence, and perceived ease of use significantly influence self-control, influencing impulse buying behavior. Furthermore, self-control was identified as a mediator between BNPL services and impulse buying. This study provides insights for BNPL service providers to develop responsible marketing strategies and highlights the need for financial literacy programs to help consumers manage impulse buying behavior. This study was limited to respondents in Batam and focused primarily on a young population, which may not fully represent the broader BNPL consumer base. This study used only the application.
Investigasi Faktor Niat Pembelian terhadap Merek Kosmetik Mewah di Indonesia Fasha, Andina; Kho, Winnie; Ramadani, Arienda Gitty; Kesumahati, Erilia
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 2 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i2.5496

Abstract

Purpose: The objective of this investigation is to identify the variables that affect purchase intention, including product quality, service quality, e-WOM, and brand image. Methodology/approach: The method used is quantitative. The result source is the Google Form questionnaire. Results/findings: This study's findings reveal that product quality, EWOM, and brand image are proven to have a significant influence on purchase intention. However, the service quality variable has not been proven to influence purchase intention significantly. Conclusions: The results indicate that consumers’ purchase intention toward luxury cosmetic brands is primarily shaped by tangible product performance, strong brand reputation, and credible online word-of-mouth communication. Service quality, while still relevant for customer retention, does not play a critical role at the intention stage. Thus, luxury cosmetic managers should focus more on strengthening product excellence, managing e-WOM credibility, and reinforcing consistent brand image across digital channels. Limitations: The results are based on a single-city cross-sectional survey of Batam consumers and rely on self-reported evidence quantitative, which may limit generalizability and introduce common method bias. Future studies should use longitudinal or multicity designs, incorporate objective behavioural measures, and test moderator variables (e.g., customer satisfaction or brand loyalty) to deepen causal insights. Contribution: The findings suggest that luxury cosmetic brand managers should prioritize superior product quality, active management of electronic word-of-mouth promotion, and consistent brand image building to enhance purchase intention; service quality, while necessary for loyalty, appears to be less determinant at the intention stage.
Co-Authors Adora, Janice Chin, Grace Dickson, Aprian Erika Erika Erilia Kesumahati Gitty Ramadani, Arienda Golan Hasan, Golan I, Reyhan Agustival Ikhwanul Amri, Muhammad Indriyani, Monika Putri Kalia, Lee Kharina, Chintya Kho, Winnie Lau, Sheryl Lie, Vincent Lily Purwianti Louis, Celwin Nathania, Valencia Nurjanah, Listia Olivia, Ratu Pratama, Amelia Jeny Ramadani, Arienda Gitty Rany, Hay Ratih Anggraini, Ratih Rosalina, Shelly Sari Wahyuni, Lily Sudhartio, Shen, Jocelyn Gabrielle Winata, Wendy Wisnu Yuwono Yeo, Juwita Prima