Article Per Year (5 Year)
p-Index From 2021 - 2026
2.296
P-Index
This Author published in this journals
All Journal Resona : Jurnal Ilmiah Pengabdian Masyarakat EKONOMIS : Journal of Economics and Business JURNAL LENTERA BISNIS Journal of Global Business and Management Review JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Studi Akuntansi, Keuangan, dan Manajemen Indo-Fintech Intellectuals: Journal of Economics and Business Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan IIJSE
Andina Fasha, Andina
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
THE EFFECT OF PAY LATER USE ON IMPULSE PURCHASES OF GLOBAL BRAND PRODUCTS IN BATAM CITY Fasha, Andina; Shen, Jocelyn Gabrielle; Kesumahati, Erilia
Journal of Global Business and Management Review Vol. 7 No. 2 (2025): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v7i2.11436

Abstract

Buy Now Pay Later (BNPL) services have gained immense popularity, especially among younger generations such as Gen Z, due to their easy accessibility and flexible payment options. This study explores the impact of BNPL usage on impulse buying behavior, specifically in Batam, Indonesia. This study aims to examine the influence of BNPL usage on impulse buying of global brand products, focusing on understanding the psychological mechanisms, such as self-control, that mediate this relationship. A quantitative research design using SmartPLS 4 was adopted. Data were collected through questionnaires distributed to 230 respondents in Batam who actively use BNPL services. The study is relevant to Indonesia’s growing digital financial landscape. However, since the data were collected only from Batam City, the findings do not sufficiently represent BNPL users across Indonesia. The sample calculation used the theory of Hair et al. This study found that BNPL promotion, social influence, and perceived ease of use significantly influence self-control, influencing impulse buying behavior. Furthermore, self-control was identified as a mediator between BNPL services and impulse buying. This study provides insights for BNPL service providers to develop responsible marketing strategies and highlights the need for financial literacy programs to help consumers manage impulse buying behavior. This study was limited to respondents in Batam and focused primarily on a young population, which may not fully represent the broader BNPL consumer base. This study used only the application.
Identifying Factors Driving the Adoption of Halal Meat Products by Generation Z in Indonesia Fasha, Andina; Yang, Wendy Wiranata; Ramadani, Arienda Gitty; Yuwono, Wisnu
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.8901

Abstract

This study investigates the factors influencing the intention of Generation Z consumers in Indonesia the world’s most populous Muslim nation to purchase halal meat products. Utilizing a quantitative approach, the research evaluates four key variables: Halal Supply Chain Knowledge, Halal Certification and Logo, Religious Belief, and Halal Awareness. Data were collected via an online survey of 300 Generation Z respondents. The analysis reveals that Religious Belief exerts the strongest significant influence on purchase intention, followed by Halal Awareness. Conversely, Halal Supply Chain Knowledge and Halal Certification/Logo demonstrated a negligible impact on purchase intent within this demographic. These findings suggest that for Generation Z, internal value systems and environmental consciousness outweigh formal logistics or labeling. The study recommends that the Indonesian government and private sector enhance education and certification transparency to bridge the gap between formal standards and consumer trust, thereby increasing the global competitiveness of the Indonesian halal industry.
Analisa Faktor-faktor yang Mempengaruhi Intention to Enroll (Niat untuk Mendaftar) Siswa Sekolah Menengah ke Perguruan Tinggi di Kota Batam Nurjanah, Listia; Jason, Jason; Fasha, Andina
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2251

Abstract

This study aims to analyze the factors influencing students' intentions to pursue higher education in Batam City. It found that prospective students are more likely to choose state universities (PTN) over private universities (PTS). This study used a quantitative approach, with a survey completed by 350 high school students. The analysis revealed that attitudes, social media, and advertising significantly influence students' intentions to pursue higher education in Batam City.
FACTORS INFLUENCING PURCHASE INTENTION OF IMPORTED FOOD IN BATAM CITY Kesumahati, Erilia; Regina, Regina; Fasha, Andina
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the factors influencing consumers’ purchase intention toward imported food products in Batam City, with a particular focus on the role of trust. The background of this research is the increasing circulation of imported food products in Batam as a free trade zone, which intensifies competition with local products and raises concerns related to consumer trust. This study addresses the problem of how attitude, brand image, country of origin, price, and product quality influence trust and how trust affects purchase intention. A quantitative research approach was employed by distributing structured questionnaires to 363 respondents who had purchased imported food products in Batam City. The collected data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The results indicate that attitude, brand image, country of origin, price, and product quality have a positive and significant effect on trust. Among these factors, brand image is identified as the most influential in building consumer trust. Furthermore, trust has a strong and significant effect on purchase intention toward imported food products. These findings emphasize the importance of trust in shaping consumers’ purchasing decisions and provide practical insights for businesses in strengthening trust to enhance purchase intention in the imported food market.
Beyond Warmth and Competence: Influencer Marketing in Indonesia’s Local Fashion Fasha, Andina; Anggraini, Ratih; Purwianti, Lily; Yaacob, Teh Zaharah
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 4 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i4.6332

Abstract

Purpose: This study investigates the impact of brand warmth and brand competence on consumers repurchase intentions for local fashion brands in Indonesia, focusing on Batam City. Grounded in the Theory of Planned Behavior (TPB) and the Stereotype Content Model (SCM), this study examines consumer engagement as a mediating factor and influencer marketing as a moderating variable. Research Methodology: A quantitative method was employed, and responses from 446 participants in Indonesia were collected using structured questionnaires. Data were analyzed using SmartPLS 3. Results: The findings revealed that brand warmth significantly enhanced repurchase intention, whereas brand competence did not. However, warmth and competence substantially increased consumer engagement, positively mediating the relationship with repurchase intention. Additionally, influencer marketing strengthens the effect of brand perception on consumer engagement. Conclusions: These insights suggest that emotional perception (warmth) is a stronger driver of consumer loyalty than functional perception (competence), and that influencer-driven strategies can effectively boost brand-consumer connections. Limitations: This study focuses only on local fashion brands in Indonesia, especially bags and wallets; therefore, the results may not apply to other products or industries. The study was conducted only in Indonesia and mainly involved female consumers. Contributions: This study makes a significant theoretical contribution by integrating the TPB and SCM into the local branding context, particularly by emphasizing emotional branding and influencer partnerships to enhance sustained consumer engagement and loyalty in the competitive local fashion market.
Co-Authors Adora, Janice Chin, Grace Dickson, Aprian Erika Erika Erilia Kesumahati Gitty Ramadani, Arienda Golan Hasan, Golan Ikhwanul Amri, Muhammad Indriyani, Monika Putri Jason, Jason Kalia, Lee Kharina, Chintya Lau, Sheryl Lie, Vincent Lily Purwianti Louis, Celwin Nathania, Valencia Nurjanah, Listia Olivia, Ratu Pratama, Amelia Jeny Ramadani, Arienda Gitty Rany, Hay Ratih Anggraini, Ratih Regina Regina Rosalina, Shelly Sari Wahyuni, Lily Sudhartio, Shen, Jocelyn Gabrielle Winata, Wendy Wisnu Yuwono Yaacob, Teh Zaharah Yang, Wendy Wiranata Yeo, Juwita Prima