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All Journal Resona : Jurnal Ilmiah Pengabdian Masyarakat EKONOMIS : Journal of Economics and Business JURNAL LENTERA BISNIS Jurnal Bisnis Dan Kajian Strategi Manajemen Journal of Global Business and Management Review JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Indo-Fintech Intellectuals: Journal of Economics and Business Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan
Andina Fasha, Andina
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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The Influence of Social Media Influencers on Purchase Intentions for Halal Cosmetic Products in Batam Fasha, Andina; Indriyani, Monika Putri; Nurjanah, Listia
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 1 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i1.4872

Abstract

Purpose: This study aims to examine how social media influencers affect the purchase intentions of Muslim consumers in Batam City toward halal cosmetic products, emphasizing their mediating role in product quality, brand equity, credibility, and information usefulness. Methodology/approach: A quantitative survey method was used. Data were gathered through an online questionnaire from 308 Muslim women in Batam who had been exposed to halal cosmetic content by beauty influencers. Purposive sampling was applied, and Smart PLS 4 was used for data analysis. Results/findings: Product quality, brand equity, information credibility, and information usefulness positively influence perceptions of social media influencers. These influencers significantly affect purchase intentions and mediate the relationship between the four antecedent factors and consumers’ intentions to buy. Conclusions: Social media influencers play a crucial mediating role in shaping Muslim consumers' purchase intentions for halal cosmetics. Strategic collaboration with credible influencers and the promotion of relevant, Sharia-compliant content are essential for effective digital marketing in the halal cosmetic industry. Limitations: The study focuses only on Muslim women in Batam and uses online surveys, excluding emotional or subjective factors. Other variables like price, packaging, and availability were not analyzed. Contribution: This study extends the Theory of Planned Behavior in digital marketing and offers practical guidance for halal cosmetic businesses in designing influencer-based strategies.
THE EFFECT OF PAY LATER USE ON IMPULSE PURCHASES OF GLOBAL BRAND PRODUCTS IN BATAM CITY Fasha, Andina; Shen, Jocelyn Gabrielle; Kesumahati, Erilia
Journal of Global Business and Management Review Vol. 7 No. 2 (2025): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v7i2.11436

Abstract

Buy Now Pay Later (BNPL) services have gained immense popularity, especially among younger generations such as Gen Z, due to their easy accessibility and flexible payment options. This study explores the impact of BNPL usage on impulse buying behavior, specifically in Batam, Indonesia. This study aims to examine the influence of BNPL usage on impulse buying of global brand products, focusing on understanding the psychological mechanisms, such as self-control, that mediate this relationship. A quantitative research design using SmartPLS 4 was adopted. Data were collected through questionnaires distributed to 230 respondents in Batam who actively use BNPL services. The study is relevant to Indonesia’s growing digital financial landscape. However, since the data were collected only from Batam City, the findings do not sufficiently represent BNPL users across Indonesia. The sample calculation used the theory of Hair et al. This study found that BNPL promotion, social influence, and perceived ease of use significantly influence self-control, influencing impulse buying behavior. Furthermore, self-control was identified as a mediator between BNPL services and impulse buying. This study provides insights for BNPL service providers to develop responsible marketing strategies and highlights the need for financial literacy programs to help consumers manage impulse buying behavior. This study was limited to respondents in Batam and focused primarily on a young population, which may not fully represent the broader BNPL consumer base. This study used only the application.
Identifying Factors Driving the Adoption of Halal Meat Products by Generation Z in Indonesia Fasha, Andina; Yang, Wendy Wiranata; Ramadani, Arienda Gitty; Yuwono, Wisnu
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.8901

Abstract

This study investigates the factors influencing the intention of Generation Z consumers in Indonesia the world’s most populous Muslim nation to purchase halal meat products. Utilizing a quantitative approach, the research evaluates four key variables: Halal Supply Chain Knowledge, Halal Certification and Logo, Religious Belief, and Halal Awareness. Data were collected via an online survey of 300 Generation Z respondents. The analysis reveals that Religious Belief exerts the strongest significant influence on purchase intention, followed by Halal Awareness. Conversely, Halal Supply Chain Knowledge and Halal Certification/Logo demonstrated a negligible impact on purchase intent within this demographic. These findings suggest that for Generation Z, internal value systems and environmental consciousness outweigh formal logistics or labeling. The study recommends that the Indonesian government and private sector enhance education and certification transparency to bridge the gap between formal standards and consumer trust, thereby increasing the global competitiveness of the Indonesian halal industry.
Analisa Faktor-faktor yang Mempengaruhi Intention to Enroll (Niat untuk Mendaftar) Siswa Sekolah Menengah ke Perguruan Tinggi di Kota Batam Nurjanah, Listia; Jason, Jason; Fasha, Andina
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2251

Abstract

This study aims to analyze the factors influencing students' intentions to pursue higher education in Batam City. It found that prospective students are more likely to choose state universities (PTN) over private universities (PTS). This study used a quantitative approach, with a survey completed by 350 high school students. The analysis revealed that attitudes, social media, and advertising significantly influence students' intentions to pursue higher education in Batam City.
Optimalisasi Saluran Promosi Digital pada Coffee Shop Lokal: Studi Kasus Coffeegram Lady, Lady; Sherlen, Sherlen; Fasha, Andina
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 10, No 1 (2026): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbksm.v10i1.14625

Abstract

Penelitian ini bertujuan untuk mengoptimalkan saluran promosi digital pada Coffeegram, sebuah UMKM kuliner di Batam, guna meningkatkan visibilitas dan loyalitas pelanggan. Permasalahan utama yang diidentifikasi adalah belum optimalnya pemanfaatan media digital dalam menjangkau pasar baru dan membangun hubungan berkelanjutan dengan konsumen. Penelitian ini menggunakan metode kualitatif dan kuantitatif melalui empat tahapan: persiapan, perancangan, implementasi, dan penilaian. Hasil penelitian menunjukkan bahwa implementasi ekosistem digital terintegrasi memberikan dampak signifikan terhadap jangkauan pasar. Penggunaan Instagram Story Ads berhasil menjangkau 70,7% akun non-pengikut dari total jangkauan. Selain itu, platform TikTok berhasil menarik 745 audiens baru melalui konten interaktif dalam periode satu bulan. Pada aspek retensi, program loyalitas kartu stamp mendapatkan respons positif dari pelanggan dan dinilai efektif sebagai instrumen pendorong kunjungan ulang. Integrasi kanal pendukung seperti WhatsApp Business, GoFood, dan Google Maps turut memperkuat kredibilitas dan aksesibilitas layanan. Penelitian ini menyimpulkan bahwa strategi pemasaran digital yang terstruktur dan terpadu merupakan fondasi krusial bagi keberlanjutan dan daya saing UMKM lokal di industri kuliner.
Co-Authors Adora, Janice Chin, Grace Dickson, Aprian Erika Erika Erilia Kesumahati Gitty Ramadani, Arienda Golan Hasan, Golan Ikhwanul Amri, Muhammad Indriyani, Monika Putri Jason, Jason Kalia, Lee Kharina, Chintya Lady, Lady Lau, Sheryl Lie, Vincent Lily Purwianti Louis, Celwin Nathania, Valencia Nurjanah, Listia Olivia, Ratu Pratama, Amelia Jeny Ramadani, Arienda Gitty Rany, Hay Ratih Anggraini, Ratih Rosalina, Shelly Sari Wahyuni, Lily Sudhartio, Shen, Jocelyn Gabrielle Sherlen, Sherlen Winata, Wendy Wisnu Yuwono Yang, Wendy Wiranata Yeo, Juwita Prima