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All Journal Ensiklopedia of Journal Indonesian Journal of Clinical Pathology and Medical Laboratory (IJCPML) Jurnal Radiologi Dentomaksilofasial Indonesia (JRDI) JEBD Journal of Social Work and Science Education
Suraidah Suraidah, Suraidah
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Physics Social Sciences

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Journal : JEBD

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Pengenalan Usaha Affiliate Marketing Pada Platform Shoope Terhadap Mahasiswa Universitas Muhammadiyah Palopo Magfirah Indah R; Kiki Fatmawati; Astrid, Astrid; Nanda, Nanda; Suraidah, Suraidah
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

The development of digital technology has brought major changes in e-commerce, including marketing strategies through affiliate marketing. Shopee, one of the leading e-commerce platforms, is the main choice of MSMEs in Indonesia for online transactions. This article discusses the introduction of affiliate marketing through the Shopee platform to students of Universitas Muhammadiyah Palopo. Using the PPDIOO (Prepare, Plan, Design, Implement, Operate, Optimize) method, this research explains the process of preparation to optimization in running effective affiliate marketing. Gen Z generation, as a group familiar with technology and social media, has great potential to manage digital marketing strategies. The Shopee Affiliate program offers additional income opportunities through online product promotion. With a systematic approach, this program not only helps Gen Z understand affiliate marketing, but also encourages their creativity and entrepreneurial opportunities. This article is expected to be a foundation in digital business development for the younger generation in the technological era.
Peluang E-Commerce Sebagai Platform Bisnis Unggul di Era Digital Dea Ananda; Qhesya Septian; Windra, Windra; Nirmala, Nirmala; Suraidah, Suraidah
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

In the digital era the internet can be utilized in all fields ranging from education, health, government, to business which will make it easier to do everything effectively and efficiently. The internet is currently revolutionizing the way we do business, ranging from small, medium, to large-scale businesses. By utilizing the internet as a business medium, people will get more optimal benefits. This is evident from the statistics of online shopping in the world, Asia, Asia Pacific, and Indonesia itself in the last 5 years. This study will explain how big the opportunity for Indonesian people if they utilize the internet as a business medium.
Co-Authors Andria, Andria Astrid, Astrid Dea Ananda Fatmawati, Kiki Handayani, Irda Kadir, Nursin Abdul Magfirah Indah R Nanda Nanda Nirmala Nirmala, Nirmala Qhesya Septian Rahman, Fadhlil Ulum Abdul RAHMI FITRIA Rika Herawati Tahrun Tahrun, Tahrun WINDRA, WINDRA Yukamana, Hanny