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Digital Transformation, Innovation, and Competitive Advantage: Enhancing MSME Performance in Bitung, North Sulawesi Sumakul, Grace Christien; Hibrida, Anas Romzy; Kolinug, Ferly Christian
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Micro, small, and medium enterprises (MSMEs) serve as vital components of the Indonesian economy, particularly in Bitung City, North Sulawesi. The dynamics of global competition, shifts in consumer behavior, and digital disruption necessitate that MSMEs embrace digital transformation and innovation. This study seeks to examine how digital transformation and innovation impact the performance of MSMEs, with competitive advantage acting as a mediating factor. Utilizing a quantitative approach, the research involved surveys conducted with 113 MSME operators in Bitung. Data were analyzed using Structural Equation Modelling–Partial Least Squares (SEM-PLS). Findings indicate that digital transformation significantly enhances both competitive advantage and performance. While innovation positively influences competitive advantage, it does not have a direct effect on performance. The study confirmed that competitive advantage mediates the relationship between digital transformation and innovation in relation to MSME performance. These results highlight that digital transformation serves as the foundation, with innovation acting as a catalyst, and competitive advantage being crucial for sustainably improving the performance of MSMEs
Training On Making Website-Based Learning Media And Developing Students' Integrated Skills In Learning English At The Excelsis Deo Community Learning Center (PKBM) Manado Ali, Muhammad Ilham; Purba, Pebisitona Mesajaya; Kolinug, Ferly Christian
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 7, No 12 (2024): Volume 7 No 12 (2024)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v7i12.17753

Abstract

ABSTRACT This activity explores the implementation of integrated skills in English language learning and the incorporation of website-based learning media at the Excelsis Deo Manado Community Learning Activity Center (PKBM). The research addresses challenges in English education, including low student motivation, conventional teaching methods, and limited use of learning media. An integrated skills approach using children's literature is proposed to enhance language proficiency and cultural awareness. To support this method and overcome media limitations, the study introduces training on creating website-based learning media for teachers. This training covers web design, content management systems, and interactive element creation, aiming to produce engaging online learning environments. The combination of integrated skills teaching and modern, website-based learning media is expected to significantly improve students' English language skills and overall learning experience. This approach not only addresses current educational challenges but also bridges the gap between traditional pedagogy and contemporary learner needs, while providing older teachers with opportunities to adapt to new educational technologies. Keywords: Integrated skills, Website-based learning media, Students and Teacher Training, Children's literature.
Anteseden Struktur Modal: Studi Kasus Perusahaan Sektor Kesehatan Yang Listing Di Bursa Efek Indonesia Periode 2018-2022 Patricia Steffina Mawitjere; Chairul Adhim; Gaby Dainty Julliet Roring; Ferly Christian Kolinug
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.6727

Abstract

Finding empirical evidence regarding the antecedents of the capital structure of Healthcare Sectors listed on the Indonesian Stock Exchange between 2018 and 2022 is the aim of this study. Profitability, asset structure, firm size, and liquidity are the study’s independent variables. while The capital structure proxied by Debt to Equity Ratio is the dependent variable. This study used panel data from 15 companies selected through purposive sampling method. Fixed Effect Model is the model employed in this study. The study’s finding indicate that while profitability and liquidity have no impact on capital structure, asset structure and firm size have a positive and significant impact.