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Analysis of Social Perception of the Tegaren Community on the Progress of Tourism Village Joko Mijiarto; Rusdi Hidayat; Budi Prabowo; Firdaus Nuryananda; Praja Firdaus Nuryananda
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3335

This research is also a follow-up to the research with the same scheme in 2021, entitled "Local-Based Empowerment: Tourism Village Development and Local Village Women's Empowerment". In addition, the team from UPN "Veteran" Jawa Timur has helped the development of tourist villages in Tegaren Village through the preparation of the Tegaren Tourism Master Plan 2019-2031. So, this research, in addition to examining the development of Trenggalek Regency to develop its tourism sector, will also discuss the perception of the people of Tegaren about the progress of their tourism village which has been supported by the Tegaren Tourism Master Plan. This will be the main indicator for the research team to carry out a follow-up plan for the preparation of the Tegaren Tourism Master Plan document. The specific objectives of this research are twofold, namely 1) to find and further examine the perception of the people of Tegaren about the progress of their tourist village and 2) to formulate and apply a follow-up plan (RTL) for the development of the Tegaren tourism sector based on the Master Plan document. This research is the embodiment of the UPN "Veteran" Jawa Timur’s Research and Community Service Strategic Plan 2021-2026. This research is in line with one of the six main themes of the research and community service program in 2022, namely tourism. In addition, this research also pays attention to the linearity of the themes of national research and community service programs, namely economic recovery and tourism development. On a regional and regional scale, this research also supports the RIPPDA of Trenggalek 2017-2031 in the tourism sector. The outputs of this research are 1) scientific journals/articles to be published in periodicals and 2) oral and poster presentations at the International Seminar of Research Month event. Theories and concepts used in this study are the theory of community social perception, asset-based community development, community based tourism, and sustainable tourism. This research will be carried out in three stages, namely the preparation stage, the field study implementation stage and the evaluation stage. This research uses descriptive-exploratory research. In this study, the data collection techniques used were literature studies, interviews, questionnaires, and observations. While the data analysis used qualitative data analysis techniques. This research also involves 5 students who will later be converted into the MBKM program with recognition of 20 credits. The temporary results achieved are the satisfaction of the people of Tegaren with the progress of their tourist village. This satisfaction was obtained through interviews with stakeholders in Tegaren.

Utilizing Digital Promotion on the Besek Program for the Besek Kurban Alfiandi Imam Mawardi; Prihandono Wibowo; Budi Prabowo; Rusdi Hidayat; Praja Firdaus Nuryananda
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3337

The Bekurban program is a program to distribute besek (traditional packaging made of bamboo) from one of the fostered villages of UPN “Veteran” Jawa Timur, namely Tegaren village in Trenggalek Regency, to mosques and the organizers of one of the activities of the Idul Qurban, namely the slaughter of sacrificial animals. The purpose of using this besek is to replace the plastic packaging that has been used to wrap the meat of sacrificial animals. By replacing plastic bags with plastic bags, the production of plastic bags on the Idul Qurban will also decrease. BUMDes Banyu Lumut is a business unit that used to take up business activities as a savings and loan cooperative. However, the BUMDes Banyu Lumut experienced a long-term debt default phase. Therefore, it is very difficult to provide health or stimulus to BUMDes Banyu Lumut. The proposing team has formulated two main problems, namely a) the unprofessional management of the BUMDes Banyu Lumut which causes management to fail, and b) the Besek Untuk Kurban program which still does not have marketing instruments. As a solution, the proposing team brought up the making of a video profile of Besek Untuk Kurban activities as a means of digital promotion and new knowledge for village youth and BUMDes Banyu Lumut administrators in Tegaren Village. This PIKAT community service activity is carried out using two methods, namely 1) asset-based community development (ABCD) as a method of social approach to the community and 2) production of profile videos with a soft skill approach. Meanwhile, the mandatory outputs include modules, printed and electronic media articles, publications on YouTube, speakers at scientific meetings, the application of science and technology, intellectual property rights and the MBKM program with a minimum conversion of 2 credits for students. The provisional result is that the Bekurban program has managed to collect donations of more than 10 million rupiah this year to provide incentives to besek craftsmen in Tegaren. The team's plan after this is to make a sustainability plan for the Bekurban program through social media.

Analisis Pengambilan Keputusan Pembelian Fashion Involvement terhadap Impulse Buying di Masa Pandemi Acep Samsudin; Rusdi Hidayat; Shinta Kezia Apriliani; Bebyzanna Bella Faumara; Anindya Sekar Purnomo; Nabilla Rahma Maharsany
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 3 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v3i3.2798

This study aims to determine the influence of Fashion involvement in buying decisions on Impulse Buying Through the Positive Emotions of Teenagers during the Covid-19 pandemic. In making this journal using the method of literature study. In compiling this journal, the author uses various journals with the discussion of each journal still related to being a reference material in making this journal. The results of the study show that fashion involvement and positive emotion have an impact on impulse buying. This means that fashion involvement has a positive influence on impulse buying behavior with fashion involvement playing an important role because it has an impact on consumer decisions and positive emotion also has a positive influence on customer desires to make unplanned purchases, so that it has a big impact on consumer desires to make impulse buying. Keywords: Fashion involvement, positive emotion, impulse buying.

Peningkatan Layanan Konsumen Dalam Pengambilan Keputusan pada Model Transportasi Online di Rungkut Surabaya Acep Samsudin; Rusdi Hidayat; Hanna Tsania Nabiella; Mayra Reninta Khansa; Okalifta Rale Travito; Tarissa Seshita Hadi
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 3 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

With the development of today's modern era, there are many conveniences that can be accessed, one of which is traveling anywhere just by using online transportation services. However, consumers have several factors to consider in choosing online transportation services. their decisions on the online transportation model in the Rungkut area, Surabaya. The variable in this study is a single variable, namely decision making in the Rungkut area community, users of online transportation services. The data collection technique used is through library research using literature such as books, previous journals and references. The results of this study are improving services to consumers so that the decision-making process carried out by the people of the Rungkut area is more confident in using the online transportation model they use. Keywords: online transportation, decision making, consumer service improvement

Penerapan Hedging di Perbankan Syariah sebagai Mitigasi Risiko Pasar Akibat Fluktuasi Kurs Acep Samsudin; Rusdi Hidayat; Dwi Wulan Suci; Habib Ahmad; Rio Bastian; Bagus Firmansyah; Rafli Aprilian Firmansyah
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 3 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

This research aims to determine the application of hedging in Islamic Banking Indonesia in mitigating the market risk resulting from fluctuations in foreign currency exchange rates. Researchers using qualitative methods, techniques Miles and Huberman Model. The object of this study is that adopted sharia hedging instrument of Conventional Banking products and prescribed and packaged in provisions DSN- MUI Fatwa No. 96/DSN-MUI/IV/2015, PBI 18/2/PBI/2016 and DPS Opinion No. 17/26/DPS/XII/2015 concerning the Proposed Transaction Hedging (Hedging) Sharia. The purpose and object of concern to researchers, then pure researchers took samples at PT. Bank Syariah Mandiri (BSM) that have implemented sharia hedging through forward contracts agreement. The results of this study, it can simply be concluded that the application of hedging has been implemented by BSM in accordancewith the provisions of both the provisions of the DSN-MUI, PBI and DPS. But on the other hand there are things that must be considered more serious for banks to implement sharia hedging instruments. This is because there is the inherent nature of the hedging diinstrument which is difficult to be avoided and eliminated. Keywords: Hedging, Forward Contract Agreement

Analisis Faktor-Faktor Pengambilan Keputusan Terhadap Konsultan Pajak Rusdi Hidayat; Acep Samsudin; Rista Adhalia Fani; Mia Dwi Risandi; Intan Dwi Isma Saputri; Nur Annisa Fatiha
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 3 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

The objective of this study is to identify the different factors that influence the decision-making process of the tax advisor. The method used in this research calls upon literature and bibliographical studies. The author uses various reviews, the discussion of which is always important and used as reference material in the creation of these reviews. The results of this study indicate that perceptions of Machiavellianism, ethics of social responsibility, situational factors, and locus of control have a positive impact on professional tax decisions. The research may be used as reference material for other researchers. Keywords:

Analysis of Social Perception of the Tegaren Community on the Progress of Tourism Village Joko Mijiarto; Rusdi Hidayat; Budi Prabowo; Firdaus Nuryananda; Praja Firdaus Nuryananda
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3335

This research is also a follow-up to the research with the same scheme in 2021, entitled "Local-Based Empowerment: Tourism Village Development and Local Village Women's Empowerment". In addition, the team from UPN "Veteran" Jawa Timur has helped the development of tourist villages in Tegaren Village through the preparation of the Tegaren Tourism Master Plan 2019-2031. So, this research, in addition to examining the development of Trenggalek Regency to develop its tourism sector, will also discuss the perception of the people of Tegaren about the progress of their tourism village which has been supported by the Tegaren Tourism Master Plan. This will be the main indicator for the research team to carry out a follow-up plan for the preparation of the Tegaren Tourism Master Plan document. The specific objectives of this research are twofold, namely 1) to find and further examine the perception of the people of Tegaren about the progress of their tourist village and 2) to formulate and apply a follow-up plan (RTL) for the development of the Tegaren tourism sector based on the Master Plan document. This research is the embodiment of the UPN "Veteran" Jawa Timur’s Research and Community Service Strategic Plan 2021-2026. This research is in line with one of the six main themes of the research and community service program in 2022, namely tourism. In addition, this research also pays attention to the linearity of the themes of national research and community service programs, namely economic recovery and tourism development. On a regional and regional scale, this research also supports the RIPPDA of Trenggalek 2017-2031 in the tourism sector. The outputs of this research are 1) scientific journals/articles to be published in periodicals and 2) oral and poster presentations at the International Seminar of Research Month event. Theories and concepts used in this study are the theory of community social perception, asset-based community development, community based tourism, and sustainable tourism. This research will be carried out in three stages, namely the preparation stage, the field study implementation stage and the evaluation stage. This research uses descriptive-exploratory research. In this study, the data collection techniques used were literature studies, interviews, questionnaires, and observations. While the data analysis used qualitative data analysis techniques. This research also involves 5 students who will later be converted into the MBKM program with recognition of 20 credits. The temporary results achieved are the satisfaction of the people of Tegaren with the progress of their tourist village. This satisfaction was obtained through interviews with stakeholders in Tegaren.

Utilizing Digital Promotion on the Besek Program for the Besek Kurban Alfiandi Imam Mawardi; Prihandono Wibowo; Budi Prabowo; Rusdi Hidayat; Praja Firdaus Nuryananda
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3337

The Bekurban program is a program to distribute besek (traditional packaging made of bamboo) from one of the fostered villages of UPN “Veteran” Jawa Timur, namely Tegaren village in Trenggalek Regency, to mosques and the organizers of one of the activities of the Idul Qurban, namely the slaughter of sacrificial animals. The purpose of using this besek is to replace the plastic packaging that has been used to wrap the meat of sacrificial animals. By replacing plastic bags with plastic bags, the production of plastic bags on the Idul Qurban will also decrease. BUMDes Banyu Lumut is a business unit that used to take up business activities as a savings and loan cooperative. However, the BUMDes Banyu Lumut experienced a long-term debt default phase. Therefore, it is very difficult to provide health or stimulus to BUMDes Banyu Lumut. The proposing team has formulated two main problems, namely a) the unprofessional management of the BUMDes Banyu Lumut which causes management to fail, and b) the Besek Untuk Kurban program which still does not have marketing instruments. As a solution, the proposing team brought up the making of a video profile of Besek Untuk Kurban activities as a means of digital promotion and new knowledge for village youth and BUMDes Banyu Lumut administrators in Tegaren Village. This PIKAT community service activity is carried out using two methods, namely 1) asset-based community development (ABCD) as a method of social approach to the community and 2) production of profile videos with a soft skill approach. Meanwhile, the mandatory outputs include modules, printed and electronic media articles, publications on YouTube, speakers at scientific meetings, the application of science and technology, intellectual property rights and the MBKM program with a minimum conversion of 2 credits for students. The provisional result is that the Bekurban program has managed to collect donations of more than 10 million rupiah this year to provide incentives to besek craftsmen in Tegaren. The team's plan after this is to make a sustainability plan for the Bekurban program through social media.

PENGARUH COGNITIVE BIAS DALAM PENGAMBILAN KEPUTUSAN TERHADAP DUNIA BISNIS Ananta Rahma Alifya; Dike Abrila Putri Yulion; Rusdi Hidayat; Indah Respati Kusumasari
Jurnal Humaniora & Sosial Sains Vol 1 No 3 (2024)
Publisher : Pojok Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Cognitive Bias semakin penting untuk pengambilan keputusan bisnis. Dengan kemajuan teknologi data dan analisis, faktor-faktor psikologis ini mungkin membuat sulit untuk menggunakan data dengan benar. Hal ini dapat menyebabkan keputusan yang tidak berdasarkan fakta atau analisis yang seharusnya. Selain mempengaruhi satu keputusan tertentu, Cognitive bias dapat mempengaruhi kinerja dan strategi perusahaan secara keseluruhan dalam jangka panjang. Penelitian ini bertujuan untuk meneliti berbagai jenis bias cognitive yang berbeda bagaimana mereka memengaruhi pengambilan keputusan, bagaimana mereka memengaruhi kinerja perusahaan dan cara mengurangi dampak negatifnya. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologis. Berbagai jenis bias kognitif seperti bias konfirmasi, penahan, terlalu percaya diri, ketersediaan, dan optimisme sangat memengaruhi pengambilan keputusan dalam bisnis. Bias-bias ini dapat menyebabkan keputusan yang kurang optimal akibatnya, kualitas keputusan bisnis menjadi buruk dari segi efektivitas, efisiensi, dan manfaat jangka panjang. Perusahaan bisa kehilangan peluang, mengambil risiko yang tidak perlu, dan kesulitan beradaptasi dengan perubahan pasar. Untuk mengatasi masalah ini, perlu dilakukan upaya untuk mengurangi dampak bias kognitif, seperti meningkatkan kesadaran memgenai adanya bias cognitive serta harus mengambil keputusan berdasarkan data dengan begitu, perusahaan dapat membuat keputusan yang lebih objektif, responsif, dan adaptif, sehingga meningkatkan daya saing dan stabilitas bisnis.

Strategi Customer Relationship Management (CRM) Dalam Meningkatkan Retensi Pelanggan Pada Bisnis Ritel Modern Danisa Putri; Cahyaning Sasi R; Andini Pramudita; Saffa Nazira Auryke Skepy; Aura Carolina; Rusdi Hidayat
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.232

The increasingly competitive modern retail business requires companies to focus not only on customer acquisition but also on maintaining customer loyalty. Customer Relationship Management (CRM) is a crucial strategy for building long-term relationships through the use of customer data, personalized services, and the use of digital technologies such as big data and artificial intelligence. This study uses a literature review method by conducting a meta-synthesis of various research findings related to CRM in the retail sector. The study results show that CRM, implemented operationally, strategically, and analytically, can increase customer retention by enhancing customer satisfaction, loyalty, customer experience, and loyalty program effectiveness. Furthermore, the integration of technologies such as AI, omnichannel systems, and Customer Data Platforms (CDPs) has been shown to strengthen companies' ability to predict customer behavior and provide more personalized service. Thus, CRM is a strategy that not only strengthens customer relationships but also increases the competitiveness of modern retail companies amidst dynamic changes in consumer behavior. Abstrak Persaingan bisnis ritel modern yang semakin kompetitif menuntut perusahaan untuk tidak hanya berfokus pada akuisisi pelanggan, tetapi juga pada upaya mempertahankan pelanggan agar tetap loyal. Customer Relationship Management (CRM) menjadi strategi penting dalam menciptakan hubungan jangka panjang melalui pemanfaatan data pelanggan, personalisasi layanan, serta pemanfaatan teknologi digital seperti big data dan kecerdasan buatan. Penelitian ini menggunakan metode studi literatur dengan melakukan meta-sintesis terhadap berbagai hasil penelitian terkait CRM pada sektor ritel. Hasil kajian menunjukkan bahwa CRM yang diterapkan secara operasional, strategis, dan analitis mampu meningkatkan retensi pelanggan melalui peningkatan kepuasan, loyalitas, pengalaman pelanggan, serta efektivitas program loyalitas. Selain itu, integrasi teknologi seperti AI, omnichannel system, dan Customer Data Platform (CDP) terbukti memperkuat kemampuan perusahaan dalam memprediksi perilaku pelanggan dan memberikan layanan yang lebih personal. Dengan demikian, CRM menjadi strategi yang tidak hanya memperkuat hubungan pelanggan, tetapi juga meningkatkan daya saing perusahaan ritel modern di tengah perubahan perilaku konsumen yang dinamis. Kata kunci: Customer Relationship Management, Retensi Pelanggan, Ritel Modern

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