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All Journal J-MAS (Jurnal Manajemen dan Sains) Jurnal Pendidikan dan Konseling Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Majalah Ilmiah Dian Ilmu Jurnal Ilmiah Manajemen Ubhara Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Jurnal Bisnis Indonesia El-Mujtama: Jurnal Pengabdian Masyarakat Transformasi Manageria: Journal of Islamic Education Management Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi MERDEKA: Jurnal Ilmiah Multidisiplin ManBiz: Journal of Management and Business

Hidayat, Rusdi

Department Of Business Administration, Faculty Of Social And Political Science, Universitas Pembangunan Nasional “Veteran” Surabaya, East Java, Indonesia

Author-ID : 5386935

Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Social Sciences Other

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Pengaruh Strategi Digital Marketing dalam Keputusan Pembelian Produk Camille melalui Marketplace Shopee Acep Samsudin; Rusdi Hidayat; Zalman Alfarizt; Intan Mitayani; Hanifa Fazarina; Silvia Anisah Lubis; Selfi Nasrul Rosyda
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 6 (2022): Jurnal Pendidikan dan Konseling: Special Issue (General)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v4i6.10052

Di era 4.0 Teknologi informasi serta komunikasi atau sering disebut dengan (TIK) menghadapi proses perkembangan secara cepat serta kemajuan teknologi ini memberikan dampak yang dimanfaatkan oleh masyarakat untuk memperbaiki struktur sosial. Perkembangan teknologi memberikan dampak bagi para pengusaha baik dampak yang diinginkan atau yang tidak diinginkan. Permasalahan yang ingin diteliti yaitu apakah pengaruh strategi digital marketing yang dapat berpengaruh pada keputusan pembelian. Penelitian yang kami lakukan ini bertujuan guna memahami atau mengetahui mengapa strategi menggunakan digital marketing yang diterapkan Camille dapat memberikan pengaruh yang tinggi pada konsumen guna memutuskan untuk melakukan pembelian di Shopee. Metode yang diterapkan pada penelitian ini yaitu narrative literatur review yang mana mengumpulkan berbagai sumber dari penelitian terdahulu yang sesuai dengan topik penelitian. Beberapa penelitian terdahulu yang terpilih akan dianalisis kembali untuk kepentingan penelitian ini. Kesimpulan atau hasil yang didapat pada penelitian ini yaitu pengaruh digital marketing yang dilakukan Camille merupakan strategi pemasaran yang ampuh untuk diterapkan karena dalam digital marketing penjual memberikan review semaksimal mungkin terkait produknya dan konsumen yang sudah memakai produk tersebut juga dapat memberikan review dalam marketplace tertentu seperti Shopee, sehingga dapat mempengaruhi konsumen yang belum menggunakan produk untuk mencoba produk tersebut.

Pengaruh Tren Fashion dan Brand Image terhadap Hijab Remaja Berta Melati A.C; Acep Samsudin; Rusdi Hidayat; Naufal Azani P.R; Syahrul Dwi K; Muhammad Fathin R; Nanda Nadia
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Fashion and clothing style is one of the most basic everyday human needs. Clothing is not only a necessity, but also reflects the lifestyle of a particular group of people and expresses their true personality and identity. may be affected. The purpose of this study is to explain the influence of fashion trends and brand image on young people's preferences for hijabs. It is intended for This research uses the library survey method or library survey. Some of the results of this study indicate that the influence of fashion trends and brand image on young people's headscarf preferences is a powerful tool for young consumers' self-expression and shopping needs. Keywords: Preferences, Brand Images, Fashion Trend, Hijab

Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian pada Restoran Modern dan Tradisional Acep Samsudin; Rusdi Hidayat; Indy Melva Adinda Marsha; Nabiilah Shinta Ramadhani; Cantika Aura Jahzy; Muhammad Galih Wijaya
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

In modern times like today, people have two options for choosing food, namely fast food that can be purchased at modern restaurants and regional specialties that can be purchased at traditional restaurants. The research in this journal aims to find various factors that influence people's decisions in purchasing food at modern and traditional restaurants. The research method used in this research is the study of literature and literature. The results show that consumer purchasing decisions are influenced by actual and ideal state, affection factors, consumer satisfaction factors with products, and social factors. Keywords: Modern Restaurant, Traditional Restaurant, Purchase Decision Factors.

Attitude dan Financial Knowledge Menjadi Salah Satu Faktor Dalam Pengambilan Keputusan pada UMKM Rusdi Hidayat; Acep Samsudin; Minanti Dwi Setianingrum; Badi Atus Sa’adah; Dini Annisa Pelupessy; Wirda Fitria Sahila
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

This study aims to determine the effect of Financial Attitude and Financial Knowledge on decision making in Micro, Small and Medium Enterprises (MSMEs). The research method used is the study of literature and literature. Where the author uses various journals whose discussion is still relevant to be used as reference material for making this journal. The results of the study show that investment decisions for MSMEs are not affected by financial feasibility and decision-making when returning has a positive and significant effect on financial attitudes and Financial Knowledge. This means that the better the Financial Knowledge and Financial Attitudespossessed by SME owners, the more confident they will be in making financial decisions. This research is expected to be a reference for other researchers. Keyword: attitude, financial, decision making, SMEs

Pengaruh Kualitas Pelayanan terhadap Keputusan Konsumen Dalam Menggunakkan Jasa pada PT BCA Acep Samsudin; Rusdi Hidayat; Kinanti Sekar Kirana; lvira Aprilia Primastika; Alvianti Notia Pramesti; Dela Kristiana; Priscilia Salsabilah
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

This study aims to determine the effect of Quality of Service Characteristics on Customer Satisfaction in the PT. Bank Central Asia (BCA). The analytical technique used is to collect data sources that are used as objects. The results of the study indicate that the quality of service simultaneously affects customer satisfaction in PT. Bank Central Asia (BCA). The quality of services that include variables Responsiveness, Empathy, Assurance, and Reliability in a partial effect on customer satisfaction in PT. Bank Central Asia (BCA). Keywords: Responsiveness, Empathy, Assurance, Reliability and customer satisfaction

Pengaruh Pengambilan Keputusan Lokasi Pertambangan Batu Bara terhadap Dampak Lingkungan Acep Samsudin; Rusdi Hidayat; Amelia Dwi Lestari; Febby Dzurrotul Amaliyah; Nashrum Minallah
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Selecting a mining location is a matter that is so important in determining the location of a coal mine that must be chosen by a mining company. Several factors or criteria must be considered in determining the location of a coal mine, including soil material content, determination of the UPS (Ultimate Pit Slope), size and maximum depth limitation at the end of the pit, operation, ladder/bench dimensions, geographical and geological conditions, road geometric conditions and drainage system selection depend on groundwater conditions and rainfall in the mine area. From an environmental point of view, coal mining has an impact on changing landscapes, decreasing soil fertility, threats to biodiversity, decreasing water and air quality, and environmental pollution. Once operational, mines and acid mine drainage also remain in the mining industry. Former coal mines can have positive and negative impacts on the environment related to water quality and quantity. The purpose of this study is to determine the effect of choosing a coal mining location on environmental impacts. The method used in this research is the previous research review method. In which the researcher's efforts to find comparisons, then become inspiration for further research. Then, previous research helps the researcher position the research and prove the originality of the research. Keywords Mining, coal, impact, environment

Analisis Price Earning Ratio (PER) dalam Pengambilan Keputusan Investasi Saham Perbankan: Acep Samsudin; Rusdi Hidayat; Citra Nia Ramadhani; Silvia Nur Safitri; Vanny Rahma Yulianti; Thomas Ferdiansyah; Muhammad Falihul Royhan
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

A method commonly used to assess the stock price of a company based on its ability to generate net income is known as a ratio. The net profit in question is the Earning Per Share itself. while the Net Profit in a company divided by the number of outstanding shares is the meaning of Earning Per Share, Earning Per Share is a reflection of the net income of the shareholders in the company. From the results of research on the consensus stock price itself within 12 months using the PER calculation method, researchers have chosen stocks that will be a priority in making investment decisions with the lowest Price Earning Ratio (PER) value, PT Bank Negara Indonesia (BBNI) shares. with a PER of 9.46X and a potential price increase of 27.03% based on consensus prices. Keyword: Price Earning Ratio (PER), Earning Per Share (EPS), Stock Price

Analisis Pengaruh Daya Tarik Iklan di Media Sosial Instagram terhadap Keputusan Pemilihan Hotel Rusdi Hidayat; Acep Samsudin; Anggun Fatmawati; Adam Firdausi; Dina Aprilia Irawan; Jenny Amelia Gifani; Naura Husnina Athifanita Putri
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

At this time, technology is growing and the competition between companies is getting tougher. With the development of technology, more and more hotels with good quality are created. Various factors can influence consumer decisions in choosing a hotel, one of which is advertising on social media, especially Instagram. Advertising on Instagram can influence consumer decisions in hotel selection, this can affect the image of the selected hotel. If a hotel has increased consumers, it will be seen by the community that the hotel has good quality and vice versa. The purpose of this study was to determine the effect of the attractiveness of advertising on Instagram media on hotel selection decisions. The research method used in this research is the library research method. The results of this study indicate that Instagram has a significant role in the marketing process of the hospitality industry so that it can increase consumer attractiveness in hotel selection. Instagram has a very wide audience coverage which has a huge impact on customer decisions. Keywords: hotel, instagram, decision, marketing

Pengaruh Brand Awareness dan Desain Produk terhadap Minat Beli Konsumen pada Produk Emas Acep Samsudin; Rusdi Hidayat; Zefania Mikha Manurung; Aisyah Widya Ayu; Meidya Ayu Prameswari; Restiatin Restiatin
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

In the gold jewelry industry, more and more entrepreneurs are offering a variety of brands and designs, and the role of brand awareness and design innovation is important for gold companies, to attract consumers to their products. The purpose of this study was to identify, analyze, and respond to the impact of brand awareness and product design on consumer purchasing decisions for gold products. This makes brand awareness and product design have a positive and significant effect on consumer purchasing decisions on gold products. Keywords: Brand Awareness, Product Design, Purchase Decision.

Analisis Faktor-Faktor Pengambilan Keputusan Mahasiswa Memilih Program Studi Administrasi Bisnis pada Fakultas Ilmu Sosial dan Ilmu Politik UPN “Veteran” Jawa Timur Rusdi Hidayat; Acep Samsudin; Firdausii Khoirunnisa; Alissa Azizah Herman Susilo; Rangga Eka Saputra; Daivan Putra Tanzaga; Ely Nanda Khamdiyah
Transformasi Manageria: Journal of Islamic Education Management Vol 3 No 2 (2023): Transformasi Manageria: Journal of Islamic Education Management
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Education is an essential part of a human being's life, therefore decision-making in matters of education is something that really needs attention. One of them is making the decision to take the study program to be pursued in Higher Education, the many choices that can be made make prospective students need to make the right decision in deciding which study program to pursue. The research method used was a qualitative method with a questionnaire as a data collection technique, while the research participants came from business administration study program students from the East Java "Veteran" National Development University as many as 31 students (9 boys and 22 girls) aged between 18 to 20 years . The results of this study indicate that students choose the business administration study program because of their interests, job prospects, aspirations, educational background, parents, and easy admission opportunities. Keywords: Student, business administration, East Java Veterans National Development University, decision making.

Co-Authors Acep Samsudin Adam Firdausi Adela Aurelia Kinaya Dewi Adelia Rizma Y. Adisa Lupita O. Afina Hasya Faza Aisyah Widya Ayu Alfiandi Imam Mawardi Alissa Azizah Herman Susilo Alvianti Notia Pramesti Amelia Dwi Lestari Ananda Rizkiah S Andri Rizal Setiawan Anggun Fatmawati Anindya Sekar Purnomo Arifania Pratiwi Arya Mahardika P Badi Atus Sa’adah Bagus Firmansyah Bebyzanna Bella Faumara Bella Karunia Sandhy Berta Melati A.C Budi Prabowo Budi Prabowo Budi Prabowo Cantika Aura Jahzy Christnugroho S.E. Citra Nia Ramadhani Cyntia Ayu S. Daivan Putra Tanzaga Daniar Bihas Nana Daniel Aditya Davina Ayu F. Dayyan Ramadhan Santoso Decinta Putri A Dela Kristiana Della Sari Devi Dwi A Dina Aprilia Irawan Dini Annisa Pelupessy Dwi Retno Anjasari Dwi Wulan Suci Dwiva Octaqiyyah Eddy Poernomo Ely Nanda Khamdiyah Erica Intan Nur Aini Eries Priandana Putra Faizah Radinka Faradilla Aghnia A Fatiha Salma Febby Dzurrotul Amaliyah Feri Sukma Putra Fikha F. Fira Rosida Firdaus Nuryananda Firdausii Khoirunnisa Fitri Ayu Faddilla Fitri Maharani Andamdewi Habib Ahmad Hanatasya Aulia R P Hanifa Fazarina Hanna Tsania Nabiella Herlina Suksmawati Indria Ikhtia Zahra Indy Melva Adinda Marsha Inggrid Destrina Innatus Solehah Intan Dwi Isma Saputri Intan Mitayani Intan Wiani Januar Reza, Ramadhan Jenny Amelia Gifani Joko Mijiarto Kinanti Sekar Kirana Krisna Rahmadani Pratama Laisya Kezia Clarinta Liana Rahma Kusumadini Lilyana Fransiska Sinaga lvira Aprilia Primastika Maharani Ikaningtyas Maharani Ikaningtyas Manuel Vivien R T Marcella Tutut Salsabillah Maulyna Nur Bany Mayra Reninta Khansa Megahnanda A.K Mei Florencia Meidya Ayu Prameswari Meisha Farah Widyaningrum Melinda Wahyuning Putri Melisa Cornelia Mia Dwi Risandi Minanti Dwi Setianingrum Mohammad Zahrain Monikasari, Siti Nur Azizah Muhammad Falihul Royhan Muhammad Fathin R Muhammad Galih Wijaya Muhammad Irfan Ramadhan Muhammad Qowiyyudin Mutmainah Mutmainah Nabiilah Shinta Ramadhani Nabilla Rahma Maharsany Nafa Shoimah Nanda Nadia Naro Laurensia Damanik Nashrum Minallah Naufal Azani P.R Naura Husnina Athifanita Putri Nur Annisa Fatiha Nuryananda, Praja Firdaus Okalifta Rale Travito Oktaviana N.A. Pramesti Intan Destari Prihandono Wibowo Priscilia Salsabilah Putri Anggeliya S. Rafiqah Afif Zahra Rafli Aprilian Firmansyah Rangga Eka Saputra Rangga Restu Prayogo, Rangga Restu Raniasani Sisyawati Ratu Ajeng Pratiwi Restiatin Restiatin Rio Bastian Rista Adhalia Fani Rosa Ainun R Sabita Tiarailsa Sarah Putri N. Selfi Nasrul Rosyda Shafannisa Aulia Shinta Kezia Apriliani Silvia Anisah Lubis Silvia Nur Safitri Sri Linda Handayani Stevani Anindhita Netanya Sukaina Abir S Syafira Widya Uni Putri Syahrul Dwi K Syakirotul Hayati Talita Karisma Syaharani Tarissa Seshita Hadi Thomas Ferdiansyah Tri Agusnia W. Unsiah Zulfa Ulinnuha Vanny Rahma Yulianti Wildan Izzan Azmi Wirda Fitria Sahila Yanda Bara Kusuma Yolla Nanda Tio Erchikka Zalman Alfarizt Zefania Mikha Manurung Zesa Dinda Auliya

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