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IMPROVING PURCHASING DECISIONS THROUGH TRUST AND ELECTRONIC WORD OF MOUTH AS INTERVENING VARIABLES IN ONLINE SHOPPING Yuliana, Rahmi; Hamdani, Muliawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12269

This research aims to analyze and dig deeper into the concept of purchasing decisions by using trust variables and electronic word of mouth variables as intervening variables. The phenomenon of consumer behavior related to e-commerce will be said to increase with the high growth of internet users, where the total internet users in Indonesia are predicted to reach 72.8 million people, which overall ranks third in the Asean region. The increase in the number of internet technology users has an impact on online shopping behavior among consumers. However, this is inversely proportional to offline retail sales which have experienced a setback, marked by the lack of consumers in shopping centers. This has made the situation of out-of-network retail in Indonesia worse, marked by (1) changes in consumer behavior, (2) reduced employment opportunities (3) Increased number of online stores. The data for this research uses primary data, namely by taking direct samples of respondents who have shopped online at three marketplaces, Tokopedia and Lazada in Indonesia. The data analysis techniques used are descriptive analysis and inferential analysis. Then the data is processed using Smart PLS software to test the hypothesis that there is a significant influence between exogenous variables and endogenous variables. The results of this research will be able to find out how big the influence is.

PENDAMPINGAN PENGELOLAAN KEUANGAN SANTRI PANTI ASUHAN NURUL ISLAM TLOGOSARI SEMARANG Setiyono, Taufiq Andre; Vestari, Mekani; Yusuf, Muhammad; Hamdani, Muliawan; Attiq, Khoirul
Perwira Journal of Community Development Vol 5 No 2 (2025)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v5i2.593

Financial issues at the orphanage often being obstacles in implementing their activities, both in terms of budgeting, bookkeeping, administrative arrangements, fund allocation and development needs of orphanage, as well as in their daily activities. This community service aims to provide financial management assistance for students of the Nurul Islam Tlogosari Semarang orphanage. This activity includes socialization and discussion activities. This activity is expected to provide benefits in the form of basic understanding to students in managing their personal finances. In addition, it is hoped that this community service can also provide a simple picture in the process of recording the inflow and outflow of pocket money for each student. Thus, students can evaluate themselves to be better in financial management in the future

IMPROVING PURCHASING DECISIONS THROUGH TRUST AND ELECTRONIC WORD OF MOUTH AS INTERVENING VARIABLES IN ONLINE SHOPPING Yuliana, Rahmi; Hamdani, Muliawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12269

This research aims to analyze and dig deeper into the concept of purchasing decisions by using trust variables and electronic word of mouth variables as intervening variables. The phenomenon of consumer behavior related to e-commerce will be said to increase with the high growth of internet users, where the total internet users in Indonesia are predicted to reach 72.8 million people, which overall ranks third in the Asean region. The increase in the number of internet technology users has an impact on online shopping behavior among consumers. However, this is inversely proportional to offline retail sales which have experienced a setback, marked by the lack of consumers in shopping centers. This has made the situation of out-of-network retail in Indonesia worse, marked by (1) changes in consumer behavior, (2) reduced employment opportunities (3) Increased number of online stores. The data for this research uses primary data, namely by taking direct samples of respondents who have shopped online at three marketplaces, Tokopedia and Lazada in Indonesia. The data analysis techniques used are descriptive analysis and inferential analysis. Then the data is processed using Smart PLS software to test the hypothesis that there is a significant influence between exogenous variables and endogenous variables. The results of this research will be able to find out how big the influence is.

Behavioral Biases and Trust in Social Trading: A Mixed-Method Approach Hidajat, Taofik; Hamdani, Muliawan; Putri, Ratna Komala; Ramadhan, Abian Mirza
Jurnal Manajemen Indonesia Vol. 24 No. 2 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i2.7547

This research was conducted to extend the study of social trading using the behavioral finance perspective, the role of trust and a mixed-method approach from followers on social trading platforms. This research uses a mixed-method approach. In the first stage, semi-structured interviews were conducted with 11 follower traders by snowball sampling to find out the factors that influence traders' investment and trading behavior through social trading platforms. The second stage will quantitatively test the model using SmartPLS with 342 follower traders. Respondents in the second stage are followers of traders with real accounts on social trading platforms. Data was collected by accidental sampling using an online questionnaire distributed through forums and trader communities. The behavioral finance perspective is the basis of this research because empirical psychology can provide a good explanation when people are faced with uncertainty, which in this case is the uncertainty of trading results. Until now, research on social trading has mostly discussed about behavioral biases from the perspective of top leaders, not followers. Why people trust and mimic the behavior of traders through social trading platforms is an interesting question. Trust plays a vital role in the world of finance and technology, but very little research has addressed the role of trust in social trading. This research closes that gap by discussing the role of trust in social trading from a behavioral finance perspective. The results of this study conclude that Optimism, Herding, Stereotype bias, Confirmation bias, and Hot hand fallacy have a positive effect on trading decisions. Trust in trader leaders also strengthens the influence of optimism and stereotype bias on trading decisions.

FROM CLICK TO PURCHASE: EXPLORING THE INFLUENCE OF DIGITAL MARKETING ON REPURCHASE INTENTION THROUGH ELECTRONIC WORD OF MOUTH MARKETING IN MSMES Yuliana, Rahmi; Hamdani, Muliawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18690

This study addresses the inconsistency in research findings regarding the influence of digital marketing on repurchase intention, particularly for MSME products sold online. The research uses a quantitative approach with a positivist methodology and a conceptual model that requires empirical validation. Data was collected through a questionnaire distributed to 300 MSME consumers in Central Java, a region selected for its high repurchase intention for online MSME products. The findings show that while digital marketing does not directly and significantly influence repurchase intention, it has a strong, positive, and significant effect on electronic word of mouth marketing (eWOM). The study reveals that the impact of digital marketing on repurchase intention is only significant when it is mediated by electronic relationship marketing (ERM). This means that digital marketing's effectiveness in driving repeat purchases depends on its ability to first build trust, foster emotional connections, and create customer loyalty through digital platforms. The research concludes that for long-term success, businesses should focus on digital marketing strategies that nurture and develop customer relationships after the initial sale, rather than solely on attracting consumers for a first-time purchase.

Determinan Kredit Perseorangan (Personal Loan) (Studi Kasus pada Nasabah Personal Loan PT. Bank Jateng) Sutanto, Himawan Arif; Hamdani, Muliawan
Media Ekonomi dan Manajemen Vol 31, No 1 (2016): Peran Personal dan Lingkungan Dalam Pencapaian Tujuan Organisasi
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

AbstrakSecara umum, kredit perorangan adalah kredit konsumen yang dapat digunakan baik untuk pembelian barang, pendidikan dan keperluan lainnya. Tujuan penelitian ini adalah untuk menganalisis pengaruh umur, penghasilan, ukuran keluarga, penghasilan, jenis kelamin terhadap kredit perorangan di PT. Bank Jateng. Ada 100 orang nasabah PT. Bank Jateng sebagai sampel penelitian yang diambil dengan cara aksidental. Analisis data penelitian menggunaklan analisis regresi linier berganda.Â Â Hasil penelitian memperlihatkan bahwa penghasilan, jumlah Â keluarga, gender dan pekerjaan memiliki pengaruh signifikan terhadap kredit perorangan di PT. Bank Jateng. Sedangkan umur responden tidak memiliki pengaruh signifikan terhadap kredit perorangan di PT. Bank Jateng. Nilai adjusted R2 didapatkan sebesar 0,758 yang dapat diartikan bahwa varian dari Kredit perorangan dapat dijelaskan dengan umur, pendapatan, jumlah keluarga, gender, dan pekerjaan sebesar 75, 8 %, sedangkan 24,2 % dijelaskan oleh faktor lain di luar model penelitianKata kunci : kredit, personal kredit, Bank JatengÂ Abstract In general, personal loans are consumer loans can be used for both the purchase of goods, housing, education and others. The purpose of this study was to analyze the influence of age, income, family size, sex, and work towards personal loan PT. Bank Jateng. There Â are 100 household as customer PT. Bank Jateng were sampled by accidental sampling. Multiple linear regression analysis was used to analyze the data of this study. The results showed that income, family size, gender and employment had significant affect on the personal loans atÂ PT. Bank Jateng. While the age of the respondents did not have significant affect the personal loans atÂ PT. Bank Jateng. R2ajd value of 0.758 which means that the variation of personal loans (PLO) can be explained by age, income, family size, gender and occupation of 75.8% of customers. While other factors explained 24.2% outside factors in the model.Â Keywords: Credit, Personal Loan, PLO, Bank Jateng.Â

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