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IMPROVING PURCHASING DECISIONS THROUGH TRUST AND ELECTRONIC WORD OF MOUTH AS INTERVENING VARIABLES IN ONLINE SHOPPING Yuliana, Rahmi; Hamdani, Muliawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12269

Abstract

This research aims to analyze and dig deeper into the concept of purchasing decisions by using trust variables and electronic word of mouth variables as intervening variables. The phenomenon of consumer behavior related to e-commerce will be said to increase with the high growth of internet users, where the total internet users in Indonesia are predicted to reach 72.8 million people, which overall ranks third in the Asean region. The increase in the number of internet technology users has an impact on online shopping behavior among consumers. However, this is inversely proportional to offline retail sales which have experienced a setback, marked by the lack of consumers in shopping centers. This has made the situation of out-of-network retail in Indonesia worse, marked by (1) changes in consumer behavior, (2) reduced employment opportunities (3) Increased number of online stores. The data for this research uses primary data, namely by taking direct samples of respondents who have shopped online at three marketplaces, Tokopedia and Lazada in Indonesia. The data analysis techniques used are descriptive analysis and inferential analysis. Then the data is processed using Smart PLS software to test the hypothesis that there is a significant influence between exogenous variables and endogenous variables. The results of this research will be able to find out how big the influence is.
PENDAMPINGAN PENGELOLAAN KEUANGAN SANTRI PANTI ASUHAN NURUL ISLAM TLOGOSARI SEMARANG Setiyono, Taufiq Andre; Vestari, Mekani; Yusuf, Muhammad; Hamdani, Muliawan; Attiq, Khoirul
Perwira Journal of Community Development Vol 5 No 2 (2025)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v5i2.593

Abstract

Financial issues at the orphanage often being obstacles in implementing their activities, both in terms of budgeting, bookkeeping, administrative arrangements, fund allocation and development needs of orphanage, as well as in their daily activities. This community service aims to provide financial management assistance for students of the Nurul Islam Tlogosari Semarang orphanage. This activity includes socialization and discussion activities. This activity is expected to provide benefits in the form of basic understanding to students in managing their personal finances. In addition, it is hoped that this community service can also provide a simple picture in the process of recording the inflow and outflow of pocket money for each student. Thus, students can evaluate themselves to be better in financial management in the future
IMPROVING PURCHASING DECISIONS THROUGH TRUST AND ELECTRONIC WORD OF MOUTH AS INTERVENING VARIABLES IN ONLINE SHOPPING Yuliana, Rahmi; Hamdani, Muliawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12269

Abstract

This research aims to analyze and dig deeper into the concept of purchasing decisions by using trust variables and electronic word of mouth variables as intervening variables. The phenomenon of consumer behavior related to e-commerce will be said to increase with the high growth of internet users, where the total internet users in Indonesia are predicted to reach 72.8 million people, which overall ranks third in the Asean region. The increase in the number of internet technology users has an impact on online shopping behavior among consumers. However, this is inversely proportional to offline retail sales which have experienced a setback, marked by the lack of consumers in shopping centers. This has made the situation of out-of-network retail in Indonesia worse, marked by (1) changes in consumer behavior, (2) reduced employment opportunities (3) Increased number of online stores. The data for this research uses primary data, namely by taking direct samples of respondents who have shopped online at three marketplaces, Tokopedia and Lazada in Indonesia. The data analysis techniques used are descriptive analysis and inferential analysis. Then the data is processed using Smart PLS software to test the hypothesis that there is a significant influence between exogenous variables and endogenous variables. The results of this research will be able to find out how big the influence is.
Behavioral Biases and Trust in Social Trading: A Mixed-Method Approach Hidajat, Taofik; Hamdani, Muliawan; Putri, Ratna Komala; Ramadhan, Abian Mirza
Jurnal Manajemen Indonesia Vol. 24 No. 2 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i2.7547

Abstract

This research was conducted to extend the study of social trading using the behavioral finance perspective, the role of trust and a mixed-method approach from followers on social trading platforms. This research uses a mixed-method approach. In the first stage, semi-structured interviews were conducted with 11 follower traders by snowball sampling to find out the factors that influence traders' investment and trading behavior through social trading platforms. The second stage will quantitatively test the model using SmartPLS with 342 follower traders. Respondents in the second stage are followers of traders with real accounts on social trading platforms. Data was collected by accidental sampling using an online questionnaire distributed through forums and trader communities. The behavioral finance perspective is the basis of this research because empirical psychology can provide a good explanation when people are faced with uncertainty, which in this case is the uncertainty of trading results. Until now, research on social trading has mostly discussed about behavioral biases from the perspective of top leaders, not followers. Why people trust and mimic the behavior of traders through social trading platforms is an interesting question. Trust plays a vital role in the world of finance and technology, but very little research has addressed the role of trust in social trading. This research closes that gap by discussing the role of trust in social trading from a behavioral finance perspective. The results of this study conclude that Optimism, Herding, Stereotype bias, Confirmation bias, and Hot hand fallacy have a positive effect on trading decisions. Trust in trader leaders also strengthens the influence of optimism and stereotype bias on trading decisions.