Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal JURNAL SAINS PEMASARAN INDONESIA JDM (Jurnal Dinamika Manajemen) Abdimas Management Analysis Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan
Bayu Bagas Hapsoro, Bayu Bagas
unnes
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Management Analysis Journal

 1 
The Influence of Product Quality, Brand Image on Purchasing Decisions through Brand Trust as Mediating Variable Hapsoro, Bayu Bagas; Hafidh, Wildan Ainul
Management Analysis Journal Vol 7 No 4 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i4.30407

Abstract

 The aim of the study is to examine the effect of product quality and brand image on purchasing decisions throught brand trust. The population in this study is the consumers of Sambal Terasi Siap Pakai (Ready to use shrimp paste sauce) product from ABC brand in Semarang and applying incindental sampling. Questionaire used instrument test, descriptive analysis, classic assumption test, partial test and path analysis. The data was analysed by SPSS 21 software for Windows. This study found that product quality has a positive effect on brand trust, brand image has a positive effect on brand trust, brand image has a positive effect on brand trust, product quality has positive effect on purchasing decision, brand trust has a positive effect on purchasing decision, product quality has a positive positife effectbon purchasing decision throught brand trust, brand image has a positive effect on purchasing decision throught brand trust.  
The Influence of Product Quality, Brand Image on Purchasing Decisions through Brand Trust as Mediating Variable Hapsoro, Bayu Bagas; Hafidh, Wildan Ainul
Management Analysis Journal Vol 7 No 4 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i4.30407

Abstract

The aim of the study is to examine the effect of product quality and brand image on purchasing decisions throught brand trust. The population in this study is the consumers of Sambal Terasi Siap Pakai (Ready to use shrimp paste sauce) product from ABC brand in Semarang and applying incindental sampling. Questionaire used instrument test, descriptive analysis, classic assumption test, partial test and path analysis. The data was analysed by SPSS 21 software for Windows. This study found that product quality has a positive effect on brand trust, brand image has a positive effect on brand trust, brand image has a positive effect on brand trust, product quality has positive effect on purchasing decision, brand trust has a positive effect on purchasing decision, product quality has a positive positife effectbon purchasing decision throught brand trust, brand image has a positive effect on purchasing decision throught brand trust.
Co-Authors Achmad Slamet Anindya Ardiansari Desti Ranihusna Dwi Cahyaningdyah Hafidh, Wildan Ainul Hafidh, Wildan Ainul Made Virma Permana Musyono, Ari Dwi Nur Indriawan Nury Ariani Wulansari Palupiningdyah Palupiningdyah Prananta, Widya Rachmadi, Moch Faizal Rosidah Rosidah