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All Journal Journal Of Communication Education Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak
Dany Prio Hutomo
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH EXPERIENTIAL MARKETING DAN MARKETING PUBLIC RELATION TERHADAP NILAI PELANGGAN DALAM RANGKA MENINGKATKAN LOYALITAS PELANGGAN PADA LB-LIA DI KOTA JAKARTA Dany Prio Hutomo
Journal Of Communication Education Vol 13, No 1 (2019): JOCE IP
Publisher : Journal Of Communication Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/joce - ip.v13i1.12

Abstract

Abstraksi Dalam era globalisasi, pendidikan merupkan hal yang pokok sehingga menghasilkan banyak persaingan seperti halnya dalam penyelenggaraan lembaga kursus bahasa Inggris di kota Jakarta yang penyelenggaraanya sangat berdekatan.  Berdasar latar belakang tersebut, maka dipilihkan studi pada lembaga kursus bahasa Inggris LIA yang memiliki 20 cabang di kota Jakarta.  Dengan bentuk bisnis waralaba antara Yayasan LIA dan para Mitra, dimungkinkan cabang mitra tidak memperoleh kemajuan bilamana tidak mendapatkan peserta. Mengacu pada kondisi tersebut, maka digunakan suatu strategi pemasaran guna meningkatkan nilai pelanggan dan memperoleh loyalitas pelanggan malalui strategi experiential marketing dan marketing public relations.Loyalitas merupkan hal yang penting dalam menjaga keberlangsungan dan perkembangan.  Oleh karenanya permasalahan penelitian ini adalah bagaimana cara mempertahankan pelanggan yang lama dan mendapatkan pelanggan baru  melalui strategi experiential marketing dan strategi marketing public relation dalam menciptakan nilai pelanggan  dalam rangka meningkatkan loyalitas pelanggan pada Lembaga Bahasa LIA di kota Jakarta.    Sebuah permodelan telah dibangun dan lima hipotesis penelitian telah dirumuskan dalam penelitian ini.Penelitian ini menggunakan 120 responden dan keseluruhan responden adalah para siswa/i dan alumni di LB-LIA di kota Jakarta.  Analisis data menggunakan Structural Eqution Modeling dengan program komputer AMOS.  Komputasi atas model dan semua hipotesis yang yang diajukan menunjukkan hasil yang dapat diterima.    Nilai standar estimasi dalam Standardized Regression Weight terbesar membuktikan bahwa nilai pelanggan merupakan faktor yang berpengaruh positif terhadap meningkatnya loyalitas pelanggan.  Kemudian Experiential Marketing dan Marketing Public Relations turut berpengaruh secara positif terhadap loyalitas pelanggan dan juga terhadap nilai pelanggan.    Kata Kunci:  Loyalitas Pelanggan, Nilai Pelanggan, Experiential Marketing dan Marketing Public Relations
Pengaruh Penggunaan Laba Dan Arus Kas Untuk Memprediksi Kondisi Financial Distress Rachmat Ramadhani; Erna Nur Ifah; Dany Prio Hutomo
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 2 No. 4 (2022): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v2i4.1421

Abstract

This study aims to examine the effect of earnings and cash flow in predicting financial distress conditions in manufacturing companies listed on the Indonesia Stock Exchange. This study uses a quantitative descriptive analysis model. Data obtained from secondary data, namely data obtained from other parties in the form of published reports for the period 2020-2021. The population in this study were all manufacturing companies listed on the Indonesia Stock Exchange. The number of samples in this study were 80 companies. The sampling method used is purposive sampling. The data is processed using SPSS. Based on the conclusion of the analysis results, it is known that profit has no effect on financial distress because the profit variable has a sig value of 0.973 this value is greater than the alpha significant value (0.05) and cash flow has an effect on financial distress conditions, where the obtained significance figures are 0.000 and 0.001 more. smaller than 0.05, which means that cash flow has a significant effect on predicting financial distress.
Pengaruh Pengetahuan Akuntansi dan Tingkat Pendidikan Terhadap Laporan Keuangan di Sekolah Menengah Pertama Swasta Wilayah Subrayon 05 Kabupaten Bekasi Siti Syafa'at; Dany Prio Hutomo
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 1 No. 3 (2024): September : Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v1i3.476

Abstract

Developing countries are countries that value education, but in improving the quality of education services there are gaps in accounting information, such as financial reports which need attention and improvement in their services. The purpose of this study was to determine whether accounting knowledge and education level affect the quality of financial reporting at private secondary schools in Soubrayon 05 Bekasi Regency. This research is quantitative, with a population of twenty-nine schools in the region and sample data taken using a questionnaire according to purposive sampling technique with a total of 51 people. The data analysis technique used is multiple regression analysis, classical assumptions and hypotheses. The results of this study indicate that all are valid and reliable, with the accounting knowledge variable showing a significance value of 0.014 below 0.05, and the education level variable showing a significance value of 0.006 below 0.05, which means each is accepted and shows there is an influence on the quality of financial statements. The simultaneous test results also show a significance value of 0.011 below 0.05 where Accounting Knowledge and Education Level together have a significant effect on the Quality of Financial Statements.
Co-Authors Erna Nur Ifah Rachmat Ramadhani Siti Syafa'at