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All Journal Journal Of Science Education And Management Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
azzahra
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Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Analysis Of The Success Of Shopee E-Commerce Using The Delone & Mclean Is Success Model azzahra; Veri, Jhon
Journal of Science Education and Management Business Vol. 4 No. 2 (2025): JOSEMB (Journal Of Science Education And Management Business)
Publisher : Riset Sinergi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/joseamb.v4i2.551

Abstract

Shopee was the marketplace with the most daily visits in December 2021, namely 33.27 million times, dominated by those aged 20 - 24 years according to the Jakpat survey. If categorized, this age group includes students, workers and local communities. Many people have not taken advantage of business opportunities on Shopee because of a lack of knowledge. By conducting this research, it is hoped that it can provide recommendations and information on Shopee's success so that it attracts user interest. The Delone & Mclean IS Success Model has six variables, namely system quality, information quality, service quality, usage, user satisfaction, and net benefits to measure success. By testing the application using DeLone and McLean, it is known that the Shopee application as a whole has a very good quality system and a score of 95%.
ANAlLISIS PERAlN MlEDIA SOSIlAL DAlN MARKETPlLACE DAlLAM MENlINGKATKAN PENJUAlLAN HANDBODY NIVEA (STUDI KASUS PADA ISTANA COSMETICS KOTA PEKANBARU) Annisa Pratiwi; Azzahra; Junaida; Riska Dini Wulan Febriana; Suci Anggraini; Wiwin Sandari; Hendra Riofita
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 1 No. 5 (2023): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v1i5.523

Abstract

Penelitian ini bertujuan untuk mengetahui peran media social dan marketplace dalam meningkatkan penjualan handbody nivea di Istana Cosmetics Pekanbaru. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kualitatif. Penelitian ini menggunakan sumber data primer yaitu sumber data melalui wawancara, observasi secara langsung dan juga sumber data skunder yaitu sumber data dari website, jurnal dan artikel. Hasil dari penelitian ini menunjukkan bahwa strategi marketing berbasis Marketplace yang dilakukan oleh istana Cosmetics Pekanbaru dalam meningkatkan penjualan adalah dengan cara menawarkan strategi menarik di platform Marketplace Istana Cosmetics Pekanbaru. strategi unggulan dari produk, dan gratis ongkir. Dari strategi tersebut tebukti bahwa volume penjualan di Marketplace Istana Cosmetics Pekanbaru semakin meningkat dan dikenal oleh masyarakat banyak
Co-Authors Annisa Pratiwi Hendra Riofita Junaida Riska Dini Wulan Febriana Suci Anggraini Veri, Jhon Wiwin Sandari