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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Ilmiah Manajemen "E M O R" SEIKO : Journal of Management & Business Journal of Islam and Science Humanism : Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Economics and Business Journal Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat (JHP2M)
Andi Reni, Andi
College of Business, Universiti Utara Malaysia / Airlangga University
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

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Journal : journal of islam and science

 1 
THE CUSTOMERS BEHAVIORAL INTENTION TO SELECT ISLAMIC BANKING IN INDONESIA Reni, Andi
Journal of Islam and Science Vol 2 No 1 (2015)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (630.156 KB) | DOI: 10.24252/jis.v2i1.2166

Abstract

Indonesia is the largest number of Muslimspopulate, the market share of Islamic banking in Indonesia is only 3.2 percent of its total banking system. Hence, the quest to attract a large number of customers is a major challenge to Indonesian banks. However, few studies use Theory of Reasoned Action (TRA)to identify factors which significantly influence customers’ intention to use and select Islamic banking for their banking transactions. This paper investigates the constructs of TRA, add variable religiosity on Islamic banking selection. The study employed questionnaires to 275 respondents of bank customers in Palembang , Jakarta, and Makassar are represented big regions of Indonesia. Using Partial Least Square Structural Equation Modelling , attitude, subject norm,and religion are statistically significant effect on intention to select Islamic bank in Indonesia. The model explains 43 % of the total variance in Islamic banking intention. The results imply that Indonesian Islamic banks should strategize ways to develop positive attitude and reference amongst their customers through greater dissemination of knowledge about Islamic banking while emphasizing on the religious compliance. 
Co-Authors Abd Rahman Kadir Aliyah, A.Nabilah Aprisa, Nazila Riza Dahlan, Nurlaila Darni Darni Haerani Haerani Hasimin, Hasimin Hurriah Ali Hasan Hutajulu, Maradu Ariguna Mahlia Muis Mahyudin Mahyudin Mislan Sihite, Mislan Nor Hayati Ahmad, Nor Hayati Prawansa, Dian A. S. RIA MARDIANA S., Masnawaty Sumardi Syamsu Rijal Zubair, Muh