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Yulia Tanjung Tiara
Universitas Pembinaan Masyarakat Indonesia
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Pengaruh Strategi Pemasaran Dan Kepuasan Pelanggan terhadap Volume Penjualan Bouqet Bunga Melalui Kualitas Pelayanan Di Kecamatan Medan Tembung Siti Ariska; Yulia Tiara Tanjung; Uswatun Hasanah
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the extent of the influence of marketing strategy and customer satisfaction on the sales volume of flower bouquets through service quality in Medan Tembung sub-district. The population in this study was the Hai Gallery Medan store customers, totaling 250 customers. The sampling technique uses the Slovin formula with an error tolerance of 5% and uses the Sample Random Sampling technique so that the total sample is 154 respondents. The analysis used is multiple linear regression. The results of this thesis show the influence of marketing strategy on sales volume with the result tcount 3.007 > ttable 0.1322 and significant 0.003 < 0.05, so marketing strategy has a partially significant effect on sales volume. The effect of customer satisfaction on sales volume with the results of tcount 8.645 > ttable 0.1322 and significant 0.000 <0.05, then customer satisfaction has a partially significant effect on sales volume. The influence of marketing strategy on service quality with the results of tcount 3.643 > ttable 0.1322 and significant 0.000 <0.05, then marketing strategy has a significant effect partially on service quality. The effect of customer satisfaction on service quality with the results of tcount 3.998 > ttable 0.1322 and significant 0.025 <0.05, then customer satisfaction has a partially significant effect on service quality. The effect of service quality on sales volume with the results of tcount 2.542 > ttable 0.1322 and significant 0.002 <0.05, then service quality has a partially significant effect on sales volume. The direct effect of marketing strategy on sales volume is 0.123, while the indirect effect is 0.053, so it can be concluded that the intervening variable, namely the service quality variable, is not able to mediate marketing strategy on sales volume. The direct effect of customer satisfaction on sales volume is 0.564, while the indirect effect is 0.020, so it can be concluded that the intervening variable, namely the service quality variable, is not able to mediate customer satisfaction on sales volume.
Pengaruh Pemberian Motivasi dan Kompensasi terhadap Peningkatan Produktivitas Kerja Karyawan melalui Penilaian Prestasi pada PT. Lancaster Nusantara Cigarindo Medan Wahyu Ramadhan; M Ridho Falevi; Yulia Tiara Tanjung
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.4573

Abstract

This research aims to determine whether motivation and compensation have a positive and significant effect on increasing work productivity through assessing employee performance at PT. Lancaster Nusantara Cigarindo Medan. The data analysis technique used is a quantitative method with the help of the SPSS program. The sample in this study was 50 respondents. Primary data collection uses a questionnaire. The validity test results for the employee work productivity variable can be declared valid (valid) because all coefficient values are greater than 0.278 R table value. The validity test results for the Compensation variable can be declared valid (valid) because all coefficient values are greater than 0.278 R table value. The validity test results of the work performance assessment variable can be declared valid (valid) because all coefficient values are greater than 0.278 Rtable value. The validity test results of the employee work productivity variable can be declared valid (valid) because all coefficient values are greater than 0.278 Rtable value. The research results show that a). motivation has a positive and significant effect on increasing employee work productivity at PT. Lancaster Nusantara Cigarindo Medan. b). Motivation has a positive and significant effect on employee achievement assessments at PT. Lancester Nusantara Cigarindo Medan. c). Compensation has a positive and significant effect on increasing employee work productivity at PT. Lancaster Nusantara Cigarindo Medan. d). Compensation has a positive and significant effect on employee performance assessments at PT. Lancester Nusantara Cigarindo Medan. e). Achievement appraisals have a positive and significant effect on increasing employee productivity at PT. Lancaster Nusantara Cigarindo Medan. f). Motivation and compensation have a positive and significant effect on increasing work productivity through employee achievement assessments at PT. Lancaster Nusantara Cigarindo Medan.
Pengaruh Penghargaan Dan Sanksi Terhadap Kepuasan Kerja Pegawai Melalui Motivasi Kerja Internal Pada Dinas Kependudukan Dan Catatan Sipil Kota Medan Nur Aiysah; Yulia Tiara Tanjung; Sudiaman Sudiaman
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.4575

Abstract

This research aims to determine the influence of rewards on work motivation, the influence of sanctions on work motivation, the influence of rewards on job satisfaction, the influence of sanctions on job satisfaction and the influence of rewards and sanctions on work motivation and the job satisfaction of Medan City Population and Civil Registry Office employees. This research uses two dependent variables, namely rewards and sanctions, an intervening variable, namely job satisfaction, and an independent variable, namely work motivation., the effect of rewards on job satisfaction, the effect of sanctions on job satisfaction and the effect of rewards and sanctions on work motivation with job satisfaction of employees of the population and civil registration office of the city of Medan. This study uses two dependent variables, namely rewards and sanctions, intervening variables, namely job satisfaction and independent variables, namely work motivation. The data in this study were collected through distributing questionnaires to 40 employees at the population and civil registration office of the city of Medan as a research sample. The sampling technique used is non-probability sampling. The data analysis method used is quantitative analysis, namely validity test, reliability test, classical assumption test consisting of normality test, multicollinearity test and heteroscedasticity test, multiple linear regression analysis, hypothesis testing consisting of t test, F test and R2 test. Based on data analysis, the results showed that the indicators in this study were valid and reliable. In the classical assumption test, the data is normally distributed, there is no heteroscedasticity and multicollinearity. In the hypothesis test in the t test it is known that the award variable has a significant effect on work motivation, the sanction variable also has a significant effect on work motivation. In the F test it is known that awards and sanctions jointly affect work motivation. In the R2 test it is known that the award variable has a significant effect on work motivation, the sanction variable also has a significant effect on work motivation. In the F test it is known that rewards and sanctions jointly affect work motivation. In the R2 test it is known that the magnitude of the effect of rewards and sanctions on job satisfaction is 63.6%. While the remaining 36.4% is influenced by other factors outside the award and sanction variables.
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada Store Wardah Irian Tanjung Morawa Deli Serdang Risa Ariyati; Yulia Tiara Tanjung; Nilvi Audia Harahap
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.4576

Abstract

Wardah is a beauty brand that cares and understands every woman's desire to always feel calm and comfortable with her appearance. The purpose of this research is to find out whether there is a close relationship between brand image and product quality in determining the level of buyers' purchasing decisions in order to survive in a competitive market, especially in the Deli Serdang district, Tanjung Morawa subdistrict. The approach used in this research is a quantitative approach. This type of research is associative, where research aims to determine the relationship between two or more variables. This research took place in Medan City, Deli Serdang Regency, Tanjung Morawa District, the objects studied were female consumers at the Wardah Irian Tanjung Morawa supermarket store. The population in this research was all consumers of Wardah cosmetic products in Tanjung Morawa District, totaling + 3000 purchases. in every month. sample size of 69 respondents. Data collection in this study was a questionnaire with a Likert scale. To fill in the questionnaire, respondents were asked to give an opinion about a series of statements related to the object under study. The test tool used was the SPSS program application 29. The results of this research are that there is an indirect influence of brand image on product quality. Consumer satisfaction on purchasing decisions has a significant influence on purchasing decisions at Wardah at the Irian Tanjung Morawa Store. Brand Image has a direct and significant influence on Consumer Satisfaction at Wardah at the Irian Store. Tanjung Morawa, Product Quality has a direct and significant effect on Consumer Satisfaction with Wardah at the Irian Tanjung Morawa Store. Buyer decisions have a direct and significant effect on consumer satisfaction with Wardah at the Irian Tanjung Morawa Store. Directly, brand image and product quality on consumer satisfaction through buyer decisions have a significant influence on consumer decisions on Wardah Cosmetics at the Irian Tanjung Morawa Store.
Pengaruh Strategi Pemasaran dan Pemanfaatan Media Sosial terhadap Kepuasan Pelanggan dan Minat Pembeli sebagai Variabel Intervening (Studi Kasus Generasi Milenial di Marindal II) Niat Noverlin Zai; Sukahati Giawa; Nirmadaningsih Hiya; Yulia Tiara Tanjung
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.4698

Abstract

The millennial generation is a modern generation living at the turn of the millennium. Simultaneously, in this era digital technology is starting to penetrate all aspects of life. The millennial generation or what is also called generation Y was born around 1980 to 2000. This research aims to determine the influence of marketing strategies and the use of social media on customer satisfaction and buying interest as intervening variables in the millennial generation in Marindal II. This research uses quantitative methods, the sample of this research is 100 respondents, the results of this research are based on the t or partial test which states that there is no significant influence between marketing strategies on customer satisfaction. There is a significant influence between the use of social media on customer satisfaction. There is no significant influence. Between Purchase Interest and Customer Satisfaction, there is a significant influence between the Marketing Strategy variable on Purchase Interest. There is a significant influence between the Marketing Strategy variable on Customer Satisfaction which is mediated by Purchase Interest. There is no significant influence between the use of Social Media and mediated Customer Satisfaction. By Purchase Interest.
Co-Authors Ade Rahman Matondang Aldiansyah Aldiansyah Alwi Fahruzy Nasution Anggi Nur Nisa Tanjung Fatin Nadifa Tarigan Hetty Elfina Lendra Faqrurrowzi M Ridho Falevi Niat Noverlin Zai Nilvi Audia Harahap Nirmadaningsih Hiya Nur Aiysah Rini ST, MT Risa Ariyati Sheila Hani . Siti Ariska Sudiaman Sudiaman Sukahati Giawa Taufika Hidayati Uswatun Hasanah Wahyu Ramadhan Wira wahyuni