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All Journal Jurnal Profetik MEDIOVA: Journal of Islamic Media Studies Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Sekar Putri
IAIN Syaikh Abdurrahman Siddik Bangka Belitung
Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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PERSONAL BRANDING PEJABAT PUBLIK (ANALISIS ISI AKUN INSTAGRAM WALIKOTA SOLO GIBRAN RAKABUMING RAKA) Sekar Putri
MEDIOVA: Journal of Islamic Media Studies Vol 1 No 1 (2021): FIRST EDITION - NO. 1
Publisher : Prodi Jurnalistik Islam IAIN Syaikh Abdurrahman Siddik Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6311.073 KB) | DOI: 10.32923/medio.v1i1.1726

Abstract

: The main focus of this research on personal branding of Solo Mayor Gibran Rakabuming Raka through his instagram account, the reason for analyzing Gibran's instagram account is because he is a public official who was recently elected as mayor of Solo and his figure is often a conversation because it is the son of the President of the Republic of Indonesia, Joko Widodo. However, research will be directed about the personal branding of the mayor of Solo since he ran for Mayor of Solo until he was appointed as Mayor of Solo and how he created a great personal branding. The research method used is Qualitative Content Analsis. The results showed that Gibran Rakabuming is identical to Jokowi's figure as in blusukan activities, gestures, word selection and other attributes, but he presents himself to look different from the father of President Jokowi such as blusukan style with a bicycle named mider praja and has a focus of work programs such as in this pandemic era, he focused on the work program that became the tagline "KEBUT VAKSINASI KEBUT PEMULIHAN EKONOMI" Keywords: Content Analysis, Instagram, Personal Branding, Public Officials
Strategi Bisnis Media Dalam Melakukan Sindikasi (Analisis Isi Konten Sinetron India di ANTV) Rahayu Rahmadini; Sekar Putri
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 2 (2024): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i2.2037

Abstract

Perkembangan bisnis media saat ini sangat begitu berkembang sehingga memunculkan adanya strategi bisnis dalam meningkatkan rating media. Strategi bisnis media dalam penelitian lebih melakukan sindikasi isi konten dengan fokus pada sinetron India yang ditayangkan di ANTV. Sindikasi merupakan salah satu strategi distribusi konten yang efektif untuk meningkatkan daya saing media, terutama dalam konteks persaingan televisi di Indonesia. Penelitian ini menggunakan metode analisis isi untuk mengevaluasi bagaimana elemen-elemen cerita, tema, dan nilai budaya yang terkandung dalam sinetron India disesuaikan dengan preferensi audiens lokal. Hasil penelitian menunjukkan bahwa ANTV berhasil memanfaatkan sindikasi sebagai strategi untuk menarik perhatian pasar melalui seleksi konten yang memiliki daya tarik universal namun tetap relevan dengan audiens domestik. Selain itu, adaptasi terhadap nilai-nilai lokal, waktu tayang strategis, dan promosi intensif berperan signifikan dalam keberhasilan sindikasi ini. Studi ini diharapkan dapat menjadi referensi bagi industri media dalam merancang strategi sindikasi yang efektif untuk memperluas jangkauan audiens dan meningkatkan profitabilitas
Investigating Media Discourse on the Narrative Construction of Violence and Sexual Harassment in Islamic Boarding Schools Sekar Putri; Yera Yulista
Profetik: Jurnal Komunikasi Vol. 18 No. 2 (2025): Vol. 18 No. 2 (2025)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v18i2.3424

Abstract

This study examines how mainstream Indonesian media Detik.com and CNNIndonesia.com, construct narratives surrounding violence and sexual harassment in Islamic boarding schools (pondok pesantren), as well as the resulting public opinion in Bangka Belitung and institutional reputation management efforts. Using Teun A. Van Dijk’s Critical Discourse Analysis, the research analyzes news texts at the macro, superstructure, and micro levels, along with journalist cognition and social context. Primary data were obtained through in-depth interviews with parents, community members, and pesantren leaders, while secondary data consisted of 2022 news articles. The findings reveal competing media narratives: Detik.com employed a more aggressive framing by explicitly naming religious figures and institutions, reinforcing narratives of power abuse, whereas CNNIndonesia.com emphasized physical violence and law enforcement responses. These media framings generated public anxiety and a crisis of trust, compelling pesantren institutions to adopt proactive reputation management strategies. The study confirms the significant influence of media framing on public perception and emotional response
Co-Authors Rahayu Rahmadini Yera Yulista