Article Per Year (5 Year)
p-Index From 2020 - 2025
2.636
P-Index
This Author published in this journals
All Journal ABDIMAS SILIWANGI SELL (Scope of English Language Teaching, Linguistics, and Literature) Journal Journal of English Development Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Empowerment Society Jurnal Abdi Panca Marga JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat dan Lingkungan SELL (Scope of English Language Teaching, Linguistics, and Literature) Journal Journal of English Language Teaching, Literatures, Applied Linguistics International Journal of Community Service Implementation
Siti Masluha
Universitas Panca Marga
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 17 Documents
Search

 1   2 
OPTIMALISASI DIGITAL MARKETING STRATEGY UMKM BATIK RANDU7 MULIA PROBOLINGGO Dhany, Umi Rahma; Wilamsari, Feni; Musriati, Titik; Ngatimun, Ngatimun; Masluha, Siti
Jurnal Pengabdian Masyarakat dan Lingkungan Vol 2 No 2 (2024): Jurnal Pengabdian Masyarakat dan Lingkungan (JPML)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpml.v2i2.7115

Abstract

The aim of this service is to provide online marketing assistance for the owners of Batik Randu 7 Mulia UMKM hand-written batik craftsmen and to provide understanding for owners and practitioners of Batik Randu 7 Mulia UMKM about the importance of online marketing in the era of globalization. The method used is described in several stages, namely identifying and solving problems, preparing a marketing plan, providing assistance in using social media and e-commerce, and evaluating activities. The most basic problem faced by partners is that marketing is still carried out conventionally. The solution offered is digital marketing management. The marketing plan carried out is making neater photos and videos, training in using marketing tools, and setting a promotional budget. Determining the right promotional media in the form of social media TikTok and Instagram. The TikTok social media that was created has a current number of followers of 60 since the last account was created. Meanwhile, Instagram social media followers have 6 followers since the last account creation.
Buttonhole and Edge Sewing Machine Technology Training to Increase the Quality Production of Small Convection Creative Industry in Probolinggo Rahmansyah, Ahmad Iskandar; Muhammad, Alief; Hendra, Joni; Basit, Abdul; Masluha, Siti; Prasetiyo, Dani Hari Tuggal
IMPOWERMENT SOCIETY Vol 5 No 2 (2022): August
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v5i2.851

Abstract

Based on the culture of new clothes on the New Year, Eid, and other special days, the demand for convection products will increase drastically. This condition is a big obstacle for small businesses in the creative industry in Indonesia, especially in Probolinggo. Increasing the amount of convection production in Probolinggo is by applying new technologies to accelerate the production. If convection production, both custom and general order, can be made quickly, the amount of production will increase. A buttonhole sewing machine is a machine that has the ability to embroider and buttonhole automatically. Edge sewing machine, a machine that works as a tool that is able to sew and smooth the edges of the fabric automatically. With these two machines, convection products will be faster. Both machine training service activities were carried out well. The results made using a buttonhole sewing machine show a good and short level of neatness. Edge sewing machines also provide satisfactory results. To sew and tidy up the fabric, it can be done quickly and neatly. All forms of service activities are carried out to be able to solve the problems experienced by small business partners in the creative convection industry in Probolingo.
Cultivation of Processed Ginger Immunity (IJO) Program as Herbal Medicine for Residents in Probolinggo Masluha, Siti; Rahmansyah, Ahmad Iskandar; Nabil, Muhammad; Hidayati, Febtri Darma
IMPOWERMENT SOCIETY Vol 5 No 2 (2022): August
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v5i2.855

Abstract

Incentive use of family medicinal plants can increase body immunity and accumulate harmful residues in the environment. Family medicinal plants are natural alternatives in maintaining immunity, one of which is the use of ginger plants. This community service aims to characterize and determine the local biological potential (ginger) as an immune enhancer. This program consists of two parts, namely counseling which contains about how to maintain the body's immunity with processed ginger, and practices that teach how to grow ginger by utilizing a narrow land. With the procurement of the IJO (Processed Ginger Immunity) program in the Pakistaji sub-district, it is hoped that the community will be aware of the importance of environmentally friendly herbal medicines.
Implementation of Energy-Saving Lamp With Automatic System Using LDR SENSOR (Light Dependent Resistor) Combination at Village Guard Posts and Mosques in Probolinggo Rahmansyah, Ahmad Iskandar; Masluha, Siti; Haris, Abd; Mauliddiansari, Ayu Tista
IMPOWERMENT SOCIETY Vol 6 No 2 (2023): August
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v6i2.1082

Abstract

This study presents the design of an energy-saving lamp with an automatic system using LDR (Light Dependent Resistor) sensors. The LDR sensor acts as a light regulator based on its resistance value, influenced by the received light intensity. The sensor activates when there is a slight increase in the received light. This sensor is used in combination with lamps to enable automatic operation, relying on sunlight as an essential aspect. The sensor-controlled lamps remain off during the day and turn on automatically at night due to reduced sunlight. The installation of these sensor-based lamps is implemented in guard posts within residential areas and mushollah to significantly contribute to efficient illumination in the surrounding areas. The benefits of these sensor-based lamps alleviate the need for manual activation by the guards as the lamps function automatically with the integrated sensor system.
Empowering the Bayu Segara Fishermen's Group through Digital Marketing: Enhancing Product Visibility and Sales in a Competitive Marketplace Rahmansyah, Ahmad Iskandar; Hendra, Joni; Handayani, Dwi Iryaning; Masluha, Siti; Widianita, Nadia Putri; Hadiyanto, Mohammad; Fauzi, Rohmad
IMPOWERMENT SOCIETY Vol 7 No 2 (2024): Agustus
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v7i2.1346

Abstract

With a premium, halal-certified quick Ginger-Turmeric-Temulawak product, the Bayu Segara fishermen's organization has great difficulty growing their company. Important problems include underutilization of the potential of the product, poor digital expertise, limited manual marketing efforts, and limited promotional reach via WhatsApp. A thorough session covering digital marketing strategies—including social media management, online marketplace optimization, and content creation—was held on July 28 to help to solve these problems. Product photos done to improve e-commerce display before the training. The session gave attendees useful knowledge in social media account management, online store setup, and content creation. Practical experience helped them to use these abilities straight-forwardly, thereby enhancing their efforts at digital marketing. The findings show that product exposure, market reach, and sales should be much improved by the increased digital presence and marketing competencies. In a cutthroat digital market, this strategy offers the firm a viable road for corporate expansion.
Enhancing Non-English University Students’ Speaking Ability through Debate Technique Masluha, Siti; Swari , Utami
Journal of English Language Teaching, Literatures, Applied Linguistic (JELTLAL) Vol. 1 No. 2 (2023): Desember
Publisher : Merwinspy Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69820/jeltlal.v1i2.94

Abstract

In the English language, speaking is the ultimate goal. Its foundation is communication, which develops into a learning function. This study uses the debate strategy to enhance students' communication abilities. The purpose of this study is to determine whether using debate strategies in speaking classes can help students become proficient speakers and to examine the classroom dynamics involved in doing so. This study employed collaborative classroom action research, which was written for two cycles before being put into practice and reviewed to classify all the information, including the action's success or failure. There were two cycles associated with the use of debate techniques in teaching speaking at the Management Study Program: cycle one and cycle two. Thirty students from A class are the participants in this investigation.
PENGUATAN PEMASARAN DIGITAL UMKM PRO FARM MELALUI SOSIALISASI, PELATIHAN, DAN MARKETPLACE ONLINE Amani, Tatik; Rahmansyah, Ahmad Iskandar; Widayanto, Aries Budi; Masluha, Siti
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 6 No 2 (2025): Jurnal Pengabdian Pendidikan Masyarakat (JPPM), Vol 6 No 2 (Oktober 2025)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v6i2.3525

Abstract

Pro Farm, a producer of goat-manure organic fertilizer in Dringu, Probolinggo, faces marketing constraints due to reliance on offline sales and local promotions. This community program aims to strengthen competitiveness through a simple, measurable, capacity-fit digital marketing rollout. The intervention comprised three stages: (1) socialization to align understanding, select priority channels (Instagram, Shopee, Tokopedia, Lazada), and set performance indicators; (2) training on promotional content and account management—product photography, short video, copywriting, scheduling, and responsive service; and (3) assisted setup of social media and online stores, including storefront curation, product descriptions, reply templates, and daily operating procedures. Results indicate improved organizational readiness: objectives, posting cadence, content pillars, and style standards were agreed; an active Instagram account and marketplace shops present clear information with consistent calls to action; the service flow from comments to chat to checkout was shortened; and weekly metric tracking began (follower growth, reach, storefront visits, chat–order ratio, review quality). Findings emphasize that digital adoption depends less on budget and more on consistent execution, continuous learning, and role governance. Recommended next steps include strengthening social proof, optimizing keywords, testing content variants, fostering local collaborations, and securing accounts via two-factor authentication and access management. The three-stage model is replicable for agribusiness MSMEs with local adaptations, enabling market expansion, revenue growth, and business sustainability, grounded in field data and customer needs.
Co-Authors Abd Haris, Abd Abdul Basit Abdul Basit Ahmad Iskandar Rahmansyah Alief Muhammad Amani, Tatik Dani Hari Tunggal Prasetiyo Dhany, Umi Rahma Dwi Iryaning Handayani Hadiyanto, Mohammad Hendra, Joni Hidayati, Febtri Darma Hisbinnisa Hasna Aulia Ghalda Indah Noor Dwi Kusuma Dewi Joni Hendra M. Syarif Hidayatullah Elmas Mauliddiansari, Ayu Tista Mohammad Saiful Bahri Muhammad Nabil Nasya Salsabila Balqis Ngatimun Ngatimun Prasetiyo, Dani Hari Tuggal Rohmad Fauzi Swari , Utami Titik Musriati Utami Ratna Swari Wahyu Nur Achmadin Widayanto, Aries Budi Widianita, Nadia Putri Wilamsari, Feni Yekti Rahajeng Zalfa' Nur Auliya Putri Pramana