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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kewarganegaraan Jurnal Ekonomi dan Bisnis Digital (MINISTAL) JOT
Antonius Ary Setyawan
Sekolah Tinggi Ilmu Komputer Yos Sudarso
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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PROGRAM PENINGKATAN KETERAMPILAN NEGOSIASI DAN PENJUALAN UNTUK PELAKU USAHA KECIL Antonius Ary Setyawan; Endy Gunawan Marsasi; Yenni Kurnia Gusti; M. Joni; Ansri Jayanti
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.38195

Abstract

Program peningkatan keterampilan negosiasi dan penjualan untuk pelaku usaha kecil merupakan salah satu inisiatif yang penting dalam meningkatkan daya saing dan keberlanjutan usaha mikro, kecil, dan menengah (UMKM). Kemampuan negosiasi yang baik dapat membantu pelaku usaha dalam memperoleh kesepakatan yang lebih menguntungkan, baik dalam hubungan dengan pemasok maupun konsumen. Di sisi lain, keterampilan penjualan yang efektif sangat penting dalam meningkatkan volume penjualan dan memperluas pangsa pasar. Penelitian ini menggunakan metode literature review untuk menganalisis berbagai program pelatihan yang telah diterapkan di berbagai negara dan sektor. Hasil dari kajian ini menunjukkan bahwa program yang berfokus pada pengembangan keterampilan komunikasi, pemahaman pasar, dan teknik negosiasi yang efektif dapat membantu pelaku usaha kecil untuk meningkatkan kualitas transaksi bisnis mereka. Program pelatihan yang dilengkapi dengan simulasi dan studi kasus juga terbukti lebih efektif dalam meningkatkan pemahaman praktis dan keterampilan peserta. Oleh karena itu, penerapan program ini sangat penting dalam mendukung pertumbuhan UMKM di Indonesia, khususnya dalam memperkuat kapasitas pelaku usaha kecil untuk bersaing di pasar yang semakin kompetitif.
Faktor Determinan Performa Kerja Karyawan di Industri Garmen Nasional Pandu Adi Cakranegara; Nanang Qosim; Rendi Wibowo; Retnoning Ambarwati; Antonius Ary Setyawan; Carolina Ety Widjayanti; Siti Nuzulia; Darwin Damanik
Jurnal Kewarganegaraan Vol 9 No 2 (2025): Desember 2025
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3776

Abstract

AbstrakBanyaknya jumlah karyawan produksi disuatu industry menjadi suatu tantangan bagi karyawan pekerja kantoran dalam mengontrol dan menjaga kualitas dan kuantitas hasil produksi dan juga harus menjaga kinerja kerjanya supaya tetap mendapatkan hasil yang maksimal. Tujuan utama dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kepemimpinan, motivasi kerja, dan stress kerja terhadap kinerja karyawan Perusahaan di KBN Cakung. Dengan menggunakan pendekatan kuantitatif dengan 100 responden yang merupakan sampel jenuh yaitu seluruh pekerja karyawan pekerja kantoran di Perusahaan. Penulis juga menggunakan nonprobability sampling dengan purposive sampling. Peneliti menggunakan teknik analisis Metode pre test yang dilakukan kepada 30 responden, dan Metode Main test meliputi uji validitas, uji reliabilitas, uji normalitas, uji multikolinieritas, uji heteroskedastisitas, uji regresi linear berganda, dan uji hipotesi. Hasil penelitian menunjukkan bahwa kepemimpinan dan motivasi kerja tidak berpengaruh signifikan terhadap kinerja karyawan, dan stress kerja berpengaruh signifikan terhadap kinerja karyawanKata Kunci: Kepemimpinan, Motivasi Kerja, Stres Kerja, Kinerja Karyawan AbstractThe large number of production employees in an industry becomes a challenge for office workers in controlling and maintaining the quality and quantity of production, and also maintain their work performance in order to keep getting maximum results. The main purpose of this study was to determine and analyze the effect of leadership, work motivation, and job stress to performance of employees at Perusahaan at KBN Cakung. By using a quantitative approach with 100 respondents who are saturated samples, namely all office workers at Perusahaan. The author also uses nonprobability sampling with purposive sampling. The researcher used analysis technique. The pre-test method was conducted on 30 respondents, and the Main test method included validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, and hypothesis testing. The results show that leadership and work motivation have no significant effect on performance of employees, and work stress has a significant effect on performance of employees.Keyword: Leadership, Work Motivation, Job Stress, Performance Of Employees
Meningkatkan Kepuasan Pelanggan dengan Service Quality dan Brand Image (Studi Kasus Pelanggan Produk Zara Indonesia) Firstianty Wahyuhening Fibriany; Hendy Tannady; Muhammad Iqbal Fajri; Budi Hariono; Antonius Ary Setyawan; Carolina Ety Widjayanti; Primadi Candra Susanto; Magdalena Magdalena
Jurnal Kewarganegaraan Vol 9 No 2 (2025): Desember 2025
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3950

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh Brand Image dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada ZARA di Jakarta. Terdapat dua variabel bebas dalam penelitian ini yaitu Brand Image dan Kualitas Pelayanan, serta satu variabel terikat yaitu Kepuasan Konsumen. Peneliti menggunakan metode kuantitatif dan sampel yang digunakan dalam penelitian ini berjumlah 10 responden yang telah mengetahui ZARA. Teknik yang digunakan dalam penelitian ini adalah purposive sampling yang merupakan bagian dari non- probability sampling. Data penelitian dianalisis dengan menggunakan SPSS 25, dengan hasilnya menunjukkan bahwa variabel Brand Image berpengaruh signifikan terhadap Kepuasan Konsumen, dan Kualitas Pelayanan juga berpengaruh signifikan terhadap Kepuasan Konsumen, serta Brand Image dan Kualitas Pelayanan secara bersama-sama berpengaruh terhadap Kepuasan konsumen.Kata Kunci: Brand image, Kualitas Pelayanan, Kepuasan Konsumen.
Moderating Role of MSME Collaboration on Digital Innovation Toward Adaptive Capability and MSME Performance in Indonesia Antonius Ary Setyawan; Endang Setyawati; Jaluanto Sunu Punjul Tyoso
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 4 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i4.15832

Abstract

This study investigates the effect of digital innovation on MSME performance in Indonesia, focusing on the mediating role of digital adaptive capability and the moderating effect of MSME collaboration. Drawing on the Dynamic Capabilities Theory, a structural equation model was developed and tested using data from 100 MSMEs across various sectors. The results indicate that digital innovation has a significant direct effect on performance and also enhances adaptive capability. However, adaptive capability itself does not significantly influence performance, suggesting it may require complementary factors to be effective. Contrary to expectations, MSME collaboration did not moderate the effects of innovation or adaptive capability on performance, implying that collaboration must be strategically aligned to be beneficial. The findings highlight the need for MSMEs to focus on internal digital readiness while being cautious about over-relying on external partnerships. The study contributes to the digital transformation literature in emerging economies and provides practical guidance for MSME policy and strategy. Future research is recommended to use longitudinal data and explore additional moderators or mediators in the innovation–performance relationship.
The Impact of Gamified Mobile Applications on Happiness Levels Based on User Data Dwi Andayani; Antonius Ary Setyawan; Aulia Rahma Dina; Lista Meria; Omar Arif Al-Kamari
Journal of Orange Technology Vol. 2 No. 1 (2025): October
Publisher : Sinar Mentari Sundara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.68012/jot.v2i1.53

Abstract

The rapid growth of gamified mobile applications has transformed how users engage with digital technologies, particularly in promoting positive emotional experiences. This study investigates the impact of gamified mobile applications on happiness levels based on user data. A quantitative approach was employed using survey data collected from active users of gamified mobile applications across diverse demographic backgrounds. Happiness levels were measured using a validated well-being scale, while gamification features such as rewards, challenges, feedback, and social interaction were assessed as key predictors. Data were analyzed using structural equation modeling to examine the relationships between gamification elements and users’ happiness. The results indicate that gamified mobile applications have a significant positive effect on users’ happiness levels, with reward mechanisms and social interaction emerging as the strongest contributors. The findings suggest that thoughtfully designed gamification can enhance emotional well-being by fostering enjoyment, motivation, and sustained engagement. This study contributes to the field of affective and positive computing by providing empirical evidence of the humanistic impact of gamified digital technologies. Practically, the results offer insights for developers and designers to create user-centered applications that prioritize emotional well-being alongside functional performance. Overall, the study highlights the potential of gamified mobile applications as effective digital interventions for enhancing users’ happiness and advancing human-centered innovation within positive computing environments.
Co-Authors Ambarwati, Retnoning Aulia Rahma Dina Budi Hariono Cakranegara, Pandu Adi Carolina Ety Widjayanti Damanik, Darwin Dwi Andayani Endang Setyawati Endy Gunawan Marsasi Firstianty Wahyuhening Fibriany Hendy Tannady Jaluanto Sunu Punjul Tyoso Jayanti, Ansri M. Joni Magdalena Magdalena Meria, Lista Muhammad Iqbal Fajri Nanang Qosim Omar Arif Al-Kamari Primadi Candra Susanto Rendi Wibowo Siti Nuzulia Yenni Kurnia Gusti