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PEMBERIAN MEREK DAN PENERAPAN PEMASARAN MENGGUNAKAN MEDIA SOSIAL SEBAGAI STRATEGI PEMASARAN PRODUK BERAS DI WILAYAH CIAWI KABUPATEN TASIKMALAYA Depy Muhamad Pauzy; Gian Riksa Wibawa; Arif Arif
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i1.3932

Abstract

UMKM Rice in the Ciawi region has the potential to be able to develop their business. Branding and use of social media is now a potential aspect of marketing. This assistance is expected to be able to increase the competitiveness of rice MSMEs and maximize sales. The method in this service is by counseling and discussing material. The results of the dedication that has been carried out are that MSME actors understand the use of social media and the creation of a rice brand as a marketing strategy.
Pengaruh Motivasi Kerja Dan Organizational Citizenship Behavior (OCB) Terhadap Kinerja Pegawai (Studi Kasus Pada Aparatur Sipil Negara Dinas Kesehatan Kota Tasikmalaya) Sandra Sri Rahayu; Barin Barlian; Arif Arif
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.1231

Abstract

This study aims to determine the simultaneous and partial effect of Work Motivation and Organizational Citizenship Behavior (OCB) on Employee Performance in the State Civil Apparatus of the Tasikmalaya City Health Service. The research method used in this study is to use quantitative research methods with descriptive methods. Respondents in this study were civil servant employees at the Tasikmalaya City Health Office as many as 90 employees. The type of data used in this study is primary data obtained through questionnaires. The data testing technique used in this study uses the validity test, reliability test and classic assumption test. Data analysis in this study used multiple regression analysis using SPSS software version 25. Data collection techniques used library research, interviews, and questionnaires. The results of the study show that work motivation and organizational citizenship behavior (OCB) simultaneously have a significant effect on employee performance. Work motivation partially has a significant effect on employee performance. Organizational Citizenship Behavior (OCB) partially has a significant effect on Employee Performance.
Pengaruh Beban Kerja Dan Kompensasi Terhadap Produktivitas Kerja Karyawan di PR. Makmur Nadia Kurnia Rachmawati; Depy Muhamad Pauzy; Arif Arif
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.1265

Abstract

This study aims to determine how the influence of workload and compensation on work productivity in PR. Makmur. Respondents in this study were PR. Makmur production employees. In this study using primary data obtained from distributing questionnaires and secondary data obtained from PR.Makmur companies. The analytical method used in this study is multiple linear analysis. The results of this study indicate that workload has a significant effect on employee work productivity, compensation has a significant effect on work productivity and workload and compensation simultaneously have a positive and significant effect on employee produktivity. This means that when the workload and compensation is high, the work produktivity of employees will increases