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All Journal Jurnal EMT KITA The Spirit of Society Journal : International Journal of Society Development and Engagement IJEBD (International Journal Of Entrepreneurship And Business Development) International Journal of Social Science and Business IJIEEB : International Journal of Integrated Education, Engineering and Business Proceeding of World Conference Jurnal Ilmiah Edunomika (JIE) Madaniya JURNAL EKONOMI (JE) Quantitative Economics and Management Studies E-Jurnal SPIRIT PRO PATRIA FINANCE : International Journal Of Management Finance JIPITI: Jurnal Pengabdian kepada Masyarakat Jurnal Riset Multidisiplin Edukasi
Sengguruh Nilowardono
Department Of Management Faculty Of Economics And Business Narotama University, Surabaya, Indonesia
Religion Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : Quantitative Economics and Management Studies

 1 
Effect of Brand Identity and Brand Image On Customer Loyalty Case Study In Daihatsu Car Consumer Susetyo, Catur Rachmad; Nilowardono, Sengguruh; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.506 KB) | DOI: 10.35877/454RI.qems74

Abstract

Daihatsu Motor Co., Ltd. is the oldest Japanese car company known for its small car products or more agreed. The number of Daihatsu car consumers is quite a lot, in making purchases. This study aims to analyze the effect of brand identity and brand image on customer loyalty. This type of research uses a quantitative approach. Data collection uses interviews, observation, and questionnaire distribution. Using the nonprobability method with a purposive sampling approach. The population of this research is Daihatsu car consumers with a sample of 60 respondents. The analytical method used is SPSS v.20. Based on the results of this study concluded that brand identity and brand image have a significant effect on customer loyalty.
The Effect of Innovation, Promotion, and Quality of Products on Consumer Loyalty with Satisfaction as Intervening Variables (Case Study Costumer PT. Mandom In Surabaya) Irawan, Rega Irsa; Nilowardono, Sengguruh
Quantitative Economics and Management Studies Vol. 2 No. 3 (2021)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.182 KB) | DOI: 10.35877/454RI.qems320

Abstract

This study aims to determine the effect of innovation, promotion, product quality on consumer loyalty with customer satisfaction as intervening. This research method uses quantitative with OLS analysis tools. The research instrument was a questionnaire with 75 samples of Gastby product consumers. The results of the study prove that Innovation has positive significant effect on consumer satisfaction as evidenced by the results of t value of 4.457 with p-value of 0.00, Innovation has significant positive effect on consumer loyalty as evidenced by the results of t value of 8.897 with p-value amounting to 0,000, promotion does not have a significant positive effect on customer satisfaction t value of 0.421 with a p-value of 0.674, promotion does not have a significant positive effect on consumer loyalty as evidenced by the result of t of 1,277 with a p-value of 0,202, quality the product has significant positive effect on customer satisfaction as evidenced by the results of t table (1.666) and p-value smaller than 0.05, product quality has significant positive effect on loyalty consumer as evidenced by the results of this value greater than t table (1.666 ) and p-value is smaller than 0.05 consumer power has an effect on consumer loyalty as evidenced by the results of t value of 4.689 with a p-value of 0.00.
The Influence of Brand Image, Service Quality, and Social Media Marketing on Purchase Decision at Restaurant Navy Seals Surabaya Putri, Sarah Wahyu Darmawan Geraldine; Nilowardono, Sengguruh
Quantitative Economics and Management Studies Vol. 2 No. 4 (2021)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.4 KB) | DOI: 10.35877/454RI.qems322

Abstract

Restaurant Navy Seals Surabaya has many determinants in purchasing decisions, these factors are Brand Image, Service Quality, Social Media Marketing. And these factors will be examined statistically which aims to determine how much influence. The variables used are four, namely Brand Image (X1), Service Quality (X2), Social Media Marketing (X3), and Purchase Decision (Y). Data collection was obtained from distributing questionnaires to customers of Restaurant Navy Seals Surabaya. The results show that the Brand Image variable (X1), Service Quality (X2), and Social Media Marketing (X3) simultaneously and partially have a significant effect on Purchase Decision (Y). This research is a quantitative study with a sample of 160 respondents. The analysis technique used is multiple linear regression analysis. Based on this research, Restaurant Navy Seals Surabaya can maintain Brand Image, Service Quality, and Social Media Marketing, so that customers survive and faithfully buy at the place.
Effect of Brand Identity and Brand Image On Customer Loyalty Case Study In Daihatsu Car Consumer Catur Rachmad Susetyo; Sengguruh Nilowardono; Ani Wulandari
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.506 KB) | DOI: 10.35877/454RI.qems74

Abstract

Daihatsu Motor Co., Ltd. is the oldest Japanese car company known for its small car products or more agreed. The number of Daihatsu car consumers is quite a lot, in making purchases. This study aims to analyze the effect of brand identity and brand image on customer loyalty. This type of research uses a quantitative approach. Data collection uses interviews, observation, and questionnaire distribution. Using the nonprobability method with a purposive sampling approach. The population of this research is Daihatsu car consumers with a sample of 60 respondents. The analytical method used is SPSS v.20. Based on the results of this study concluded that brand identity and brand image have a significant effect on customer loyalty.
The Effect of Innovation, Promotion, and Quality of Products on Consumer Loyalty with Satisfaction as Intervening Variables (Case Study Costumer PT. Mandom In Surabaya) Rega Irsa Irawan; Sengguruh Nilowardono
Quantitative Economics and Management Studies Vol. 2 No. 3 (2021)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.182 KB) | DOI: 10.35877/454RI.qems320

Abstract

This study aims to determine the effect of innovation, promotion, product quality on consumer loyalty with customer satisfaction as intervening. This research method uses quantitative with OLS analysis tools. The research instrument was a questionnaire with 75 samples of Gastby product consumers. The results of the study prove that Innovation has positive significant effect on consumer satisfaction as evidenced by the results of t value of 4.457 with p-value of 0.00, Innovation has significant positive effect on consumer loyalty as evidenced by the results of t value of 8.897 with p-value amounting to 0,000, promotion does not have a significant positive effect on customer satisfaction t value of 0.421 with a p-value of 0.674, promotion does not have a significant positive effect on consumer loyalty as evidenced by the result of t of 1,277 with a p-value of 0,202, quality the product has significant positive effect on customer satisfaction as evidenced by the results of t table (1.666) and p-value smaller than 0.05, product quality has significant positive effect on loyalty consumer as evidenced by the results of this value greater than t table (1.666 ) and p-value is smaller than 0.05 consumer power has an effect on consumer loyalty as evidenced by the results of t value of 4.689 with a p-value of 0.00.
The Influence of Brand Image, Service Quality, and Social Media Marketing on Purchase Decision at Restaurant Navy Seals Surabaya Sarah Wahyu Darmawan Geraldine Putri; Sengguruh Nilowardono
Quantitative Economics and Management Studies Vol. 2 No. 4 (2021)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.4 KB) | DOI: 10.35877/454RI.qems322

Abstract

Restaurant Navy Seals Surabaya has many determinants in purchasing decisions, these factors are Brand Image, Service Quality, Social Media Marketing. And these factors will be examined statistically which aims to determine how much influence. The variables used are four, namely Brand Image (X1), Service Quality (X2), Social Media Marketing (X3), and Purchase Decision (Y). Data collection was obtained from distributing questionnaires to customers of Restaurant Navy Seals Surabaya. The results show that the Brand Image variable (X1), Service Quality (X2), and Social Media Marketing (X3) simultaneously and partially have a significant effect on Purchase Decision (Y). This research is a quantitative study with a sample of 160 respondents. The analysis technique used is multiple linear regression analysis. Based on this research, Restaurant Navy Seals Surabaya can maintain Brand Image, Service Quality, and Social Media Marketing, so that customers survive and faithfully buy at the place.
Co-Authors Agus Sukoco Ainil Mardiah Amrun Rosyid Ani Wulandari Arimbawa, I Gede Ariyanto Setyoaji Baktiono, Agus Catur Rachmad Susetyo Chandra, Dharnita Che Zalina bt Zulkifli Dharlinda Suri, Dharlinda Diana Deta Sari Dipa Teruna Awaludin Gina Alivea Oryza I Gede Arimbawa I Putu Artaya Iga Aju Nitya Dharmani Irawan, Rega Irsa Izzakud Wahasanah Joko Suyono Kamisutara, Made Kushariyadi Miftahur Rochman Muji Utomo Novita Alfian Prama Wildan Ardiansyah Puspa Rini Puspa Rini, Puspa Putri, Mutiara Pradina Putri, Sarah Wahyu Darmawan Geraldine Putu Imam Kristianto Ratna Juwita Permata Nanda Rega Irsa Irawan Rindi Rindi Risky Bahrudin Yusuf Sarah Wahyu Darmawan Geraldine Putri Sattar Susetyo, Catur Rachmad Vincent Audi Santoso Wasana Boonsong Widya Avila Kristiati Wulandari, Ani Yuni Rahmawati