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All Journal Enrichment : Journal of Management Community Empowerment BINA CIPTA Sharia Economic and Management Business Journal (SEMBJ)
I Gusti Made Riko Hendrajana
Institut Pariwisata Dan Bisnis Internasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Business Planning Strategy for Etnowellness SPA Products in Pinge Tourism Village, Tabanan Regency Komang Shanty Muni Parwati; I Gusti Made Riko Hendrajana; Dewa Putu Kiskenda Erwanda Putra
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.291 KB) | DOI: 10.35335/enrichment.v12i5.903

Abstract

The existence of a tourist village should provide benefits that have economic value that can be directly felt by the people in the Pinge tourism village. This study discusses how SPA activitiesas part of how to care for health and beauty, it offers products in the form of products from the inside and outside, seen from the type of use. And the business potential of the ethno wellness spa must receive attention. The method that will be used in this research is to look for potential and opportunities to develop SPA ethno wellness products by collecting relevant information through a survey of villagers. Then by using qualitative methods, survey results through interviews, distributing questionnaires and research matters will directly discuss the topic of business development strategy for ethno spa products as one of the tourism products of the Pinge tourism village.Selection of respondents in this study will use purposive sampling. In collecting data, the research team will use the method of observation, interviews, and documentation. Observations will be carried out to identify potential, available materials, marketing strategies that can be developed in the Pinge tourism village. Interviews will be carried out together with villagers, pokdarwis and village officials. Documentation will be used to collect documents and archives related to local wisdom content around the Pinge tourism village. The results of data collection will be analyzed through three stages, namely data reduction, data display, and drawing conclusions. The results of the data analysis will be recipes for ethno wellness spa products based on local wisdom.
Training on washing procedures and flower arrangement according to hospitality industry standards through community partnerships at SMKN 1 Nusa Penida I Wayan Restu Suarmana; Ni Luh Gde Sari Dewi Astuti; Putu Eka Wirawan; A.A. Istri Putera Widiastiti; I Gusti Made Riko Hendrajana
Community Empowerment Vol 8 No 5 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9082

Abstract

Nusa Penida has many interesting tourist attractions to visit. The development of Nusa Penida as a tourist attraction, of course, human resources (HR) need to be improved, especially in the hospitality sector. To improve human resource development, the hotel management DIV study program at the International Tourism and Business Institute held community service activities (assisted SMK), by providing some training in the hospitality sector such as washing procedures and flower arrangement. The florist activities carried out are flower arrangement, types of flowers, characteristics of flowers. Then on laundry training such as chemical introduction, filling out laundry forms, using washing machines. The results obtained from this service activity are an increase in the knowledge of teachers and students regarding washing procedures and flower arrangement at SMKN 1 Nusa Penida.
PENINGKATAN KEMAMPUAN KOMUNIKASI DAN BAHASA INGGRIS DASAR PENGEMUDI WISATA DI NUSA PENIDA Lucky Mochamad Kharisma; Ni Nyoman Deni Ariyaningsih; Firlie Lanovia Amir; Komang Shanty Muni Parwati; I Gusti Made Riko Hendrajana
BINA CIPTA Vol 5 No 1 (2026): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v5i1.126

Abstract

Pengemudi wisata di Nusa Penida memiliki peran penting dalam pelayanan pariwisata karena berinteraksi langsung dengan wisatawan domestik maupun mancanegara. Namun, dalam praktiknya masih ditemukan berbagai tantangan, terutama keterbatasan kemampuan bahasa Inggris dasar seperti minimnya kosakata, kesulitan menyusun kalimat sederhana, rendahnya kepercayaan diri dalam berbicara, serta ketergantungan pada aplikasi penerjemah. Kondisi tersebut sering menyebabkan terjadinya miskomunikasi dalam penyampaian informasi rute, destinasi wisata, estimasi waktu perjalanan, dan instruksi keselamatan, yang pada akhirnya dapat menurunkan kualitas pelayanan wisata. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan komunikasi dan penguasaan bahasa Inggris dasar pengemudi wisata melalui pendekatan edukasi interaktif. Kegiatan dilaksanakan pada 20 Desember 2025 di Nusa Penida, Klungkung, Bali, dengan melibatkan 27 pengemudi wisata sebagai peserta. Metode pelaksanaan meliputi sosialisasi interaktif, latihan praktik, diskusi partisipatif, sesi tanya jawab, serta pre-test dan post-test untuk mengukur peningkatan pemahaman peserta. Hasil evaluasi menunjukkan adanya peningkatan kemampuan komunikasi efektif sebesar 86% dan penguasaan bahasa Inggris dasar sebesar 83,6%. Temuan ini menunjukkan bahwa pendekatan pembelajaran berbasis praktik interaktif efektif dalam meningkatkan kompetensi komunikasi dan kemampuan bahasa Inggris dasar pengemudi wisata. Kegiatan ini juga mendorong peserta untuk menerapkan komunikasi yang lebih ramah, jelas, dan profesional dalam pelayanan wisata.
Developing Responsible Tourist Behavior Through Smart Tourism Technology, Cultural Authenticity, and Memorable Tourism Experiences: Evidence From Bali I Gusti Made Riko Hendrajana; I Made Sudjana; Firlie Lanovia Amir
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 2 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i2.2698

Abstract

Background: The increasing demand for sustainable tourism has highlighted the importance of encouraging responsible tourist behavior while enhancing visitor experiences. This study investigates the effects of Smart Tourism Technology (STT) and Cultural Authenticity (CA) on Responsible Tourist Behavior (RTB), with Memorable Tourism Experience (MTE) serving as a mediating variable. Grounded in the Stimulus–Organism–Response (S-O-R) theory, the study proposes that smart tourism technology and cultural authenticity function as external stimuli that shape tourists' memorable experiences and subsequently influence their behavioral responses. Method: A quantitative explanatory research design was employed, and data were collected from 372 domestic and international tourists who had visited Bali within the previous twelve months. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: The findings reveal that Smart Tourism Technology and Cultural Authenticity significantly enhance Memorable Tourism Experience. Furthermore, Smart Tourism Technology, Cultural Authenticity, and Memorable Tourism Experience positively influence Responsible Tourist Behavior. The mediation analysis confirms that Memorable Tourism Experience significantly mediates the relationship between Smart Tourism Technology and Responsible Tourist Behavior, as well as between Cultural Authenticity and Responsible Tourist Behavior. These findings support the application of S-O-R theory in sustainable tourism research and demonstrate that integrating smart tourism technologies with authentic cultural experiences can foster responsible tourist behavior. Conclusion: The study provides theoretical contributions to tourism behavior literature and practical implications for destination managers seeking to promote sustainable tourism development in Bali.
Co-Authors A.A. Istri Putera Widiastiti Amir, Firlie Lanovia Dewa Putu Kiskenda Erwanda P., Dewa Putu I Wayan Restu Suarmana Lucky Mochamad Kharisma Ni Luh Gde Sari Dewi Astuti Ni Nyoman Deni Ariyaningsih Parwati, Komang Shanty Muni Putu Eka Wirawan Sudjana, I Made