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All Journal Journal of Information System, Applied, Management, Accounting and Research Community Empowerment Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Journal of Innovation Research and Knowledge Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Abdimas Indonesian Journal Jurnal Ilmiah Pariwisata dan Bisnis International Journal of Economics (IJEC) Mamangan Social Science Journal AMMA : Jurnal Pengabdian Masyarakat Majority Science Journal Jurnal Cendekia Ilmiah Brilliant International Journal of Management and Tourism Pariwisata
Ni Luh Gde Sari Dewi Astuti
Institut Pariwisata Dan Bisnis Internasional
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences

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Training on washing procedures and flower arrangement according to hospitality industry standards through community partnerships at SMKN 1 Nusa Penida I Wayan Restu Suarmana; Ni Luh Gde Sari Dewi Astuti; Putu Eka Wirawan; A.A. Istri Putera Widiastiti; I Gusti Made Riko Hendrajana
Community Empowerment Vol 8 No 5 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9082

Abstract

Nusa Penida has many interesting tourist attractions to visit. The development of Nusa Penida as a tourist attraction, of course, human resources (HR) need to be improved, especially in the hospitality sector. To improve human resource development, the hotel management DIV study program at the International Tourism and Business Institute held community service activities (assisted SMK), by providing some training in the hospitality sector such as washing procedures and flower arrangement. The florist activities carried out are flower arrangement, types of flowers, characteristics of flowers. Then on laundry training such as chemical introduction, filling out laundry forms, using washing machines. The results obtained from this service activity are an increase in the knowledge of teachers and students regarding washing procedures and flower arrangement at SMKN 1 Nusa Penida.
PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP REPEAT PURCHASE DI HOTEL APURVA KEMPINSKI BALI Ni Luh Gde Sari Dewi Astuti; I Gede Dirga Surya Arya Widhyadanta
JISAMAR (Journal of Information System, Applied, Management, Accounting and Research) Vol 7 No 3 (2023): JISAMAR (Agustus 2023)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v7i3.1155

Abstract

Penelitian ini elemen tempat adalah Hotel The Apurva Kempinski Bali, elemen pelaku yaitu konsumen yang ada di Hotel The Apurva Kempinski Bali, dan elemen aktivitas yaitu konsumen yang sudah pernah menginap di Hotel The Apurva Kempinski Bali. Jumlah sampel dalam penelitian ini sebanyak 100 responden. Metode penentuan sampel menggunakan metode purposive samplingdengan teknik analisis SEM berbasis PLS. Hasil penelitian menunjukkan bahwa, social media marketing berpengaruh secara positifdan signifikan terhadap repeat purchase, social media marketing berpengaruh secara positif dan signifikan terhadap brand image,brand image berpengaruh secara positif dan signifikan terhadap repeat purchase, brand image secara positif dan signifikan mampumemediasi pengaruh social media marketing terhadap repeat purchase.
Digitalisasi Pengelolaan Homestay Melalui Pelatihan Aplikasi Akuntansi Berbasis Android Pada Masyarakat Di Desa Wisata Pelaga I Gede Dirga Surya Arya Widhyadanta; Ni Luh Gde Sari Dewi Astuti
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 6 : Juli (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Accounting information provides a reliable basis for making financial decisions related to small business operations, such as market trends, pricing and other decisions. Due to the homestay owner's lack of understanding of the business process in preparing the business financial report, the company's operating funds and personal funds are still separated as one entity, and performance is not properly communicated. The purpose of this training activity is to assist homestay owners in the preparation and preparation of financial reports through training using smartphone enabled applications and to facilitate homestay owners to learn and use financial reporting applications. Training activities for homestay owners of Pelaga Tourist Village will be conducted using methods of lectures, tutorials, discussions and simulations. The training be conducted online using Zoom meetings. 17 homestay owners participated in the training. Survey results showed that 88% of participants were willing to use a digital financial reporting application (in this case his UKM application) to obtain transactions and financial reports for each host family . Only 16% of participants had knowledge of 'UKM' prior to the training. Additionally, activity participants were also able to use her UKM application to prepare financial reports, as all participants attempted to make and enter financial transactions on her “UKM” application.
ANALISIS POTENSI PANTAI PERERENAN SEBAGAI DAYA TARIK WISATA DI DESA PERERENAN BADUNG BALI Gusti Ayu Mira Santika Dewi; Retno Juwita Sari; Ni Luh Gde Sari Dewi Astuti
MSJ : Majority Science Journal Vol. 1 No. 3 (2023): MSJ-November
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v1i3.24

Abstract

Analysis of the potential of Pererenan Beach to become a tourist attraction in Pererenan Village is the subject of discussion in this study. The purpose of this study (1) to find out the tourism potential of Pererenan Beach so that it can be developed as a tourist attraction. (2) to find out the opportunities and challenges faced by the management regarding the potential development of Pererenan beach as a tourist attraction. This study uses a descriptive qualitative approach. Data was collected through observation techniques, interviews, literature and documentation. This study uses concepts based on 5A, namely attractions, accessibility, amenities, activities, and comfort. On the opportunities and challenges faced by the management of Pererenan Beach it was found that the management parties were the Village Government, Village Communities and Traders. The results of this study found that apart from having beautiful natural potential and being used as a place to see the sunset, Pererenan Beach has cultural potential in the form of traditional kite competitions which are held every year as well as the potential to develop surfing sports. There are several things in the management of the Pererenan Beach tourist destination that need to be optimized, namely the lack of management of tourist attractions, especially shelter facilities, parking lots, public toilets and waste management, lack of tourist facilities and infrastructure, incompetent human resources, and undeveloped products. maximum for tourists. The results of this study can be used as a reference for improving the development of Pererenan Beach Tourism Attraction in the future.
PERSEPSI PELAKU UMKM BUSANA ADAT BALI TERHADAP APLIKASI AKUNTANSI BERBASIS ANDROID DI DENPASAR UTARA I Gede Dirga Dirga Surya Arya Widhyadanta; Ni Luh Gde Sari Dewi Astuti
Journal of Information System, Applied, Management, Accounting and Research Vol 7 No 4 (2023): JISAMAR (November 2023)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v7i4.1294

Abstract

Tujuan Penelitian ini untuk mengetahui bagaimana persepsi setiap pelaku UMKM Khususnya Busana Adat Bali terhadap aplikasi akuntansi berbasis android, Sehingga dapat memberikan pandangan seberapa pentingnya aplikasi akuntansi pada usaha tersebut. Metode yang digunakan adalah penelitian kuantitatif deskriptif dengan pendekatan Technology Acceptance Model (TAM). Dalam TAM, terdapat dua variabel khusus yang merupakan penentu utama dari penerimaan pengguna, yaitu persepsi kegunaan dan persepsi kemudahan. Populasi dalam penelitian ini adalah UMKM busana adat Bali di Denpasar Utara sebanyak 13 UMKM, sehingga teknik yang digunakan dalam penelitian ini adalah total sampling, dimana sampel yang digunakan sama dengan populasi. Teknik pengumpulan data yang digunakan dalam penelitian ini meliputi kuesioner. Teknik analisis data menggunakan statistik deskriptif. Persepsi kegunaan yang diukur dengan indikator Captured Applicability, Flexibility, Interactivity dikategoriakan baik, Hal ini berarti bahwa aplikasi UKM dapat berguna dan mendukung aktivitas pencatatan transaksi akuntansi pada UMKM Busana Adat Bali di Denpasar Utara. Persepsi kemudahaan yang diukur dengan desirability dan attachment juga dikategorikan baik, hal ini berarti aplikasi UKM dapat mudah digunakan dalam aktivitas pencatatan transaksi akuntansi pada UMKM Busana Adat Bali di Denpasar Utara.
Pengaruh kepuasan konsumen dan nilai utilitarian terhadap niat beli ulang melalui booking online (study kasus pada platform tiket.com) Astuti, Ni Luh Gde Sari Dewi
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 1 (2025): JISAMAR (December-February 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i1.1735

Abstract

The development of technology is increasingly rapid and continues to be felt by various sectors, such as tourism, particularly in the Hotel Industry. Reservations or room orders at a hotel come from guests directly or the hotel in collaboration with travel agents, companies, governments, or online travel agents (OTA). tiket.com is one of the start-up companies. This study focuses on booking hotel rooms via the tiket.com platform. 126 Respondents in this study were guests / consumers who had made hotel room reservations via tiket.com more than once or even many times. The positive impact of the consumer satisfaction variable on repurchase intentions was accepted. This shows that consumer satisfaction felt by tiket.com consumers has a positive impact on consumer repurchase intentions. The higher the level of consumer satisfaction, the higher the consumer's repurchase intention will be. The positive influence of the utilitarian value variable on repurchase intentions was accepted. This shows that the utilitarian value owned by tiket.com consumers has a positive impact on consumer repurchase intentions.
STUDI LITERATUR PENANAMAN NILAI AGAMA PADA ANAK USIA DINI Ernawati Ernawati; Sari Dewi Astuti; Rini Windarti; Sri Legiawati; Sutriasih Sutriasih; Supriyanto Supriyanto
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 1: Desember 2022
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i1.1162

Abstract

Penulisan artikel ini bertujuan mendeskripsikan pola penanaman nilai agama pada anak usia dini di lingkungan keluarga dan lembaga pendidikan anak usia dini. Kajian ini dilakukan menggunakan metode kualitatif deskriptif yang berjenis studi literatur. Data penelitian berwujud kutipan kalimat yang terdapat pada berbagai literatur yang menguraikan penanaman nilai agama pada anak usia dini. Data tersebut dikumpulkan melalui teknik baca-catat. Setelah terkumpul, data dianalisis menggunakan teknik deskriptif. Hasil kajian menunjukkan bahwa literatur-literatur terdahulu yang mengkaji penanaman nilai agama pada anak usia dini menggambarkan temuan-temuan yang beragam. Secara umum, nilai agama yang ditanamkan pada diri anak usia dini meliputi nilai aqidah, penanaman nilai ibadah, dan penanaman nilai akhlak yang disesuaikan dengan perkembangan, karakteristik, dan kemampuan anak didik. Adapun nilai-nilai agama tersebut ditanamkan melalui metode peneladanan, pembiasaan, perumpamaan, bercerita, dan dialog.
Application Of Innovation In Marketing Strategies For Sustainable Tourism In Raja Ampat Astuti, Ni Luh Gde Sari Dewi; Sunny, Milla Permata; Suharyati, Suharyati; Nasfi, Nasfi; Sofyan, Hady
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i1.7827

Abstract

Raja Ampat, located in Southwest Papua, Indonesia, is known as a paradise for divers and nature lovers with its extraordinary underwater and land natural beauty. This archipelago consists of more than 1,500 small islands surrounded by four main islands: Misool, Salawati, Batanta, and Waigeo. As part of the Coral Triangle, Raja Ampat is a center of marine biodiversity with hundreds of unique and endangered species. The name "Raja Ampat" comes from a local legend about four kings who occupied the four largest islands. Apart from its natural beauty, Raja Ampat also focuses on environmental conservation through its Marine Protected Area Network which covers more than 4 million hectares. Sustainable tourism is a major concern in Raja Ampat to maintain beauty and biodiversity. This involves digital marketing through social media, collaboration with influencers, and the adoption of sustainable technology. Challenges faced include a lack of tourist awareness, limited infrastructure, and low local community participation. This research uses qualitative methods through case studies, semi-structured interviews, and participant observation to understand the application of innovation in sustainable marketing strategies. Through appropriate marketing strategies, Raja Ampat seeks to attract tourists who support sustainable tourism, ensuring its natural beauty is maintained for future generations.
Pengaruh Fasilitas dan Kualitas Layanan terhadap Kepuasan Tamu Candra, Kelvin; Jayendra, Putu Sabda; Astuti, Ni Luh Gde Sari Dewi
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 4 No. 2 (2025): Jurnal Ilmiah Pariwisata dan Bisnis Februari 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v4i2.930

Abstract

Perusahaan berusaha keras untuk memuaskan pelanggan agar dapat bersaing dengan bisnis saingannya. Bisnis juga harus menawarkan fasilitas dan layanan terbaik kepada para tamu untuk memuaskan mereka. Namun, biasanya bisnis terus mengalami beberapa masalah dalam hal ini. Tujuan dari penelitian ini adalah untuk mengklarifikasi bagaimana fasilitas dan tingkat layanan di Restoran Mercure Hotel Pontianak mempengaruhi kepuasan tamu. Pada bulan Febuari hingga April 2023, penelitian dilakukan di Restoran Merucre Hotel Pontianak. Metode penelitian kuantitatif adalah metodologi penelitian yang digunakan. Dengan memilih sampel sebanyak 68 responden, metode sampling kuota digunakan dalam penelitian ini. Analisis instrumen penelitian dengan menggunakan uji validitas, uji reliabilitas, uji analisis regresi linier berganda, dan uji asumsi klasik merupakan teknik analisis data yang digunakan dalam penelitian ini. Hasil penelitian mengungkapkan bahwa fasilitas dan kualitas layanan memiliki dampak positif yang substansial terhadap kepuasan pengunjung pada saat yang sama, bahwa fasilitas memiliki dampak positif yang signifikan pada sebagian dan kualitas layanan memiliki dampak positif yang signifikan pada sebagian. Kepuasan tamu dipengaruhi oleh fasilitas dan kualitas layanan hingga mencapai 63,6%. Penelitian ini menyarankan bahwa untuk meningkatkan kebahagiaan pengunjung, sebaiknya lebih memperhatikan fasilitas yang ditawarkan dan sering memeriksanya sehingga pengunjung kedepannya akan senang menggunakannya. Selain itu, Restoran di Mercure Hotel Pontianak harus selalu memberikan pelayanan yang berkualitas tinggi kepada tamu dengan melakukan pelatihan yang diperlukan untuk semua trainee dan anggota staf. The aim of the business is to satisfy customers in order to outcompete rival businesses. Companies must also offer guests high-quality facilities and services if they want to attain customer happiness. However, businesses still run into a lot of issues with this on a regular basis. The purpose of this study is to clarify how the amenities and level of service at the restaurant of the Mercure Hotel Pontianak affect patron satisfaction. The study, which took place in the restaurant at the Mercure Hotel Pontianak, went from February to April 2023. Quantitative research methodology was applied for the study. By selecting a sample of 68 participants, the quota sampling method was used in this study. The analysis of research instruments using tests for validity, reliability, multiple linear regression, and the classical assumption test was the data analysis technique used in this study. The findings revealed that facilities and service quality had a substantial positive impact on guest satisfaction concurrently, that facilities had a large positive impact on guest satisfaction but only partially, and that service quality had a significant positive impact on guest satisfaction but only partially. Guest satisfaction is influenced by amenities and service quality to a degree of 63.6%. The results of this study imply that improving guest satisfaction requires paying more attention to the facilities offered and inspecting them frequently to ensure future customers are happy using them. Additionally, the restaurant at the Mercure Hotel Pontianak should always deliver top-notch service to customers by holding regular training sessions for all trainees and staff members.
Digital Marketing Synergy and Green Innovation: A New Paradigm of Marketing Management in Sustainability-Based Economic Development Lukitasari, Lenni; Ni Luh Gde Sari Dewi Astuti; Sofyan, Hady; Hartoto
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1430

Abstract

Greenhope is a green technology-based company in Indonesia that focuses on developing environmentally friendly products, such as biodegradable plastics, in response to the global issues of sustainability and environmental pollution. In the context of modern marketing, companies like Greenhope face the challenge of innovating green and utilizing digital marketing strategies to shape positive consumer perceptions of sustainability values. This study aims to analyze the effect of synergy between digital marketing and green innovation on consumer perceptions of green brands as well as their impact on marketing performance and contribution to sustainability-based economic development. The research method used was quantitative explanatory with data collection techniques through questionnaires distributed online to consumers who know or use Greenhope products. Data analysis was performed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results show that both digital marketing and green innovation have a significant and positive influence on consumers’ perceptions of green brands. Furthermore, perceptions of green brands have been shown to positively contribute to marketing performance and consumer perceptions of a company's sustainability commitment. In practice, these findings demonstrate the importance of integrating digital marketing strategies and green innovation to build a company's competitive position in the era of a sustainable economy. Companies are advised to consistently communicate green values ​​ through digital platforms to strengthen consumer loyalty and awareness of environmental issues
Co-Authors A.A. Istri Putera Widiastiti Adinata, Sherryn Naomi Anak Agung Istri Putera Widiastiti Arun Suwi Arianty, A. A. Ayu Astina, Made Arya Bagus Putu Wahyu Nirmala Candra, Kelvin Ernawati Ernawati Febianti Gusti Ayu Mira Santika Dewi Hartoto Herry Windawaty I G. M. Riko Hendrajana I Gede Dirga Surya Arya Widhyadanta I Kadek Rama Putra Satria I Putu Gde Sukaatmadja I Wayan Putra Aditya, I Wayan I Wayan Restu Suarmana I Wayan Restu Suarmana Ida Ayu Gayatri Kesumayathi Ida Bagus Gde Sena Baskara Iqbal Faza Ita Musfirowati Hanika Krisna, Made Luh Eka Susanti Luh Putu Tisna Sari, Ni Lukitasari, Lenni Made Sri Rahayu, Ni Nasfi, Nasfi Ni Desak Putu Listya Candra Dewi Ni Komang Triani Cantika Putri Putri Ni Luh Putu Intan Nirmalasari Ni Nyoman Febi Karisma Putri Nyoman Agus Trimandala Paramitha, Made Widya Pratama, I Nengah Yoga Putu Eka Wirawan Putu Herny Susanty Putu Isha Aprinica, Ni Putu Renita Amelia Putri Putu Sabda Jayendra Retno Juwita Sari Rini Windarti Sofyan, Hady Sri Legiawati Sudarsana, Cokorda Istri Sri Apriyani Suharyati Suharyati Sunny, Milla Permata Supriyanto Supriyanto Susanti, Putu Herny Sutriasih Sutriasih Suwintari, I Gusti Ayu Eka Wardana, Miko Andi Widhyadanta, I Gede Dirga Surya Arya Widya Paramitha Wirawan, Putu Wiyasha, Ida Bagus Made Yani, Ni Wayan Mega Sari Apri