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Journal : WIDYA MANAJEMEN

PERAN WORD OF MOUTH MEMEDIASI PENGARUH KEPUASAN TERHADAP LOYALITAS KONSUMEN PADA GREEN PRODUCT MEREK ORIFLAME DI KOTA DENPASAR Ni Nyoman Adityarini Abiyoga Vena Swara; Ni Made Kansa Dewi Putri
Widya Manajemen Vol 1 No 1 (2019): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.202 KB) | DOI: 10.32795/widyamanajemen.v1i1.208

Abstract

Increased human awareness of the importance of preserving natural resources has made many producers of various types of products begin to switch to using materials that do not damage the environment or known as green products. This change in the concept of marketing based on the environment requires the right marketing strategy to create customer satisfaction and loyalty. Retained customers will be happy to express positive things and provide recommendations about products to others (Word of Mouth). This research was conducted on consumers in the city of Denpasar by using data from the number of Oriflame consultants as many as 100 people. Data were analyzed by path analysis techniques, where the validity and reliability tests were carried out in the initial stages of testing. The results of the analysis show that satisfaction and word of mouth have a significant effect on consumer loyalty on the Oriflame brand green product. Word of Mouth also plays a role in mediating the effect of satisfaction on consumer loyalty on the Oriflame brand green product. For this reason, to encourage positive word of mouth from consumers, the combination of product quality and good service quality will encourage customer satisfaction which ultimately leads to an increase in customer loyalty.
PERAN SEMANGAT KERJA MEMEDIASI PENGARUH LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DINAS KESEHATAN KABUPATEN TABANAN, BALI Ni Made Dewi Kansa Putri
Widya Manajemen Vol 1 No 2 (2019): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.71 KB) | DOI: 10.32795/widyamanajemen.v1i2.356

Abstract

The government to provide the excellent public service performance must supported by existing resources. Human factors or man power are an important part of an organization, where talented, qualified human resources are needed, willing to cooperate with teams and have high spirit. Work spirit is needed in every employee cooperation effort to achieve organizational goals, because with the work spirit will result in high performance for the organization. Besides that, employee performance is also determined by the work environment both physical and non-physical. This study aims to analyze the influence of the work environment and work spirit on the performance of employees at the Tabanan District Health Office. Research uses Path Analysis as a method of data analysis, where data collection is done by observation, interviews, literature studies, and questionnaires. As the initial stage of the analysis, a validity and reliability test will be carried out on the research instrument. The results showed that the work environment and work spirit had a positive and significant effect on employee performance at the Tabanan District Health Office. Where the work spirit variable acts as an mediation variable in the influence of the work environment on employee performance at the Tabanan District Health Office.