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All Journal Lentera Hukum Prosiding Seminar Nasional JOURNAL OF PRIVATE AND COMMERCIAL LAW Journal of Law Science Jurnal Pengabdian Dharma Laksana Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam JIHAD : Jurnal Ilmu Hukum dan Administrasi International Journal of Business, Law, and Education RIO LAW JURNAL JHCLS The Easta Journal Law and Human Rights West Science Law and Human Rights Journal of Sustainable Development and Regulatory Issues Sinergi International Journal of Law Ex Aequo Et Bono Journal of Law Causa: Jurnal Hukum dan Kewarganegaraan El-Mujtama: Jurnal Pengabdian Masyarakat Insight : International Journal of social research International Journal of Law and Society
Rina Arum Prastyanti, Rina Arum
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Religion Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Journal : Journal of Sustainable Development and Regulatory Issues

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Achieving Sustainable Consumer Protection in the Era of Social Media Prastyanti, Rina Arum; Prattana Srisuk
Journal of Sustainable Development and Regulatory Issues (JSDERI) Vol. 3 No. 1 (2025): Journal of Sustainable Development and Regulatory Issues
Publisher : Lembaga Contrarius Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53955/jsderi.v3i1.52

Abstract

The endorsement problem on Instagram is related to the rampant practice of non-transparent influencer marketing, which can mislead consumers and damage public trust in brands. Therefore, there are challenges and opportunities to achieve sustainable consumer protection in the era of social media, especially Instagram. This research explores how existing regulations can be updated to protect consumers more effectively and analyzes the role of influencers in maintaining advertising transparency in realizing Sustainable Consumer Protection. The method used is normative juridical with a conceptual approach, legislation, case studies, and comparative. The research results show that, first the development of technology and social media has influenced how entrepreneurs interact with consumers but also carries the risk of misleading marketing practices. Strengthening the legal framework and more effective law enforcement are needed to protect consumers from losses. In Indonesia, sustainable consumer protection can be achieved by encouraging ethical marketing practices and transparency, which align with the Sustainable Development Goals (SDGs). Second, in Thailand, despite challenges, existing regulations can support a balance between marketing innovation and sustainable consumer rights protection. Third, expanding regulations in Indonesia is also essential to improve consumer protection in the digital era. While endorsement practices on Instagram often lead to ethical violations, Indonesia does not yet have a specific policy regarding influencers. Therefore, increasing awareness and clear regulations will ensure more transparent, fair, and ethical marketing practices on social media platforms like Instagram.
Co-Authors Agista, Yessa Ayu Arief Budiono Aris Prio Agus Santoso Carmo, Giovania Madeira Do Destyarini, Normalita Dwi Arianti, Zahra Erby, Efriza Evi Elisanti, Evi Fausta, Vania Sokya Firdausi, Anita Hentriawan, Luki Hermawan, Risma Dewi Imani, Tita Amalia Nur Indra Hastuti, Indra Kelik Wardiono Manullang, Jus Marsondang Maulidina, Reva Alya Maulidina Muftiyanto, R. Taufiq Nur Nafi’ah, Lutfiah Sholikhatun Nashira Ryan, Az Zahra Ningsih, Widi Nugraha Nur Arifin, Firman Oktaviana Ayu Sekar A Pambudi, Amanda Devina Cellia Pangesti, Trias Pratama, Andreas Pandhita Prattana Srisuk Ryan, Az Zahra Nashira S. Andi Sutrasno, S. Andi Setiyani, Devy Sharma , Ridhima Simanungkalit, Jo Brinson Sobirov, Bobur Sofiyana, Nurani Wardoyo, Nanda Puspitasari Warsito Warsito Yafi, Eiad Yuliana, Margareta Evi