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All Journal MUWAZAH: Jurnal Kajian Gender International Journal for Educational and Vocational Studies Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Pengabdian kepada Masyarakat Nusantara Bussman Journal : Indonesian Journal of Business and Management IIJSE Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Indonesian Journal of Sustainability Policy and Technology
Zawawi Zawawi, Zawawi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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The Effect of Perceived Ease of Use on User Interest in the ShopeePay Digital Wallet among Generation Z in Surabaya Safitri, Annisya Dellia; Zawawi, Zawawi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5511

Abstract

The purpose of this study is to find out how Generation Z in Surabaya is influenced by the perception of ease of use of the Shopeepay digital wallet and the promotion of cashback vouchers to their interest in using it. Quantitative methods are used in this study. Since the size of the population cannot be determined with certainty, the method of sample selection is based on the guidelines for measuring the sample by specifying parameters. 96 respondents who are Generation Z and ShopeePay digital wallet users in the city of Surabaya were given a questionnaire as part of the data collection process. Structural Equation Modeling (SEM) based on variance is then used to analyze the data obtained. Partial Least Square (PLS SEM) software is used in this technique, which is also referred to as the alternative SEM method. The results of this study show that generation Z in the city of Surabaya is significantly more interested in using the ShopeePay digital wallet because it is considered easy to use and offers cashback vouchers."
The Impact of Price Perception and Service Quality on Consumer Purchase Interest in Biznet Home Internet Services in Kediri Marcela, Tiara Putri; Zawawi, Zawawi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.5524

Abstract

This research endeavor focuses on to examine the impact of Price Perceptions and Service Quality on Purchase Interest for Biznet Home Internet services in Kediri City. The research targets Biznet Home wifi users in the area, with a sample of 104 respondents selected based on Ghozali's formula. Data were gathered through Google Forms and analyzed using Partial Least Squares (PLS) techniques. The analysis shows that in terms of Price Perception, the most significant factor is the wide variation in prices offered for Biznet Home Internet services according to the quality provided (X1.2). Meanwhile, in the Service Quality variable, the most prominent factor is the responsiveness of Biznet Home Internet officers in handling service problems faced by consumers (X2.2). These findings highlight the key elements in Price Perception and Service Quality that most significantly influence customer purchase interest.
The Influence of Brand Image and Price Perception on Consumer Purchase Decisions for New Balance Shoes in Sidoarjo Cahyantoro, Herlangga Turna; Zawawi, Zawawi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5115

Abstract

In this research we take the phenomenon that exists on the Hybeast brand ranking website where New Balance occupies the top position and, in this research, we take the phenomenon where New Balance is included in the Top Brand Index (TBI). This phenomenon makes several individuals sell fake shoes or KW New Balance brand so New Balance in the Google Shopping Trend data has the lowest graph for the Sidoarjo area. This research was conducted to determine the influence of brand image and price perception on consumer purchase decisions for New Balance shoes in Sidoarjo. This research uses quantitative methods. The population of this study are people who have bought New Balance shoes and live in Sidoarjo with a sample of 110 respondents. Sampling used a purposive sampling method with test equipment using Partial Least Square (PLS). Making questionnaires using Google Forms and distributing them via social media. From the results obtained, statistical calculations show that brand image and price perception have a significant and positive influence on the decision to purchase New Balance shoes in Sidoarjo.
Co-Authors Ahnaf, Muhammad Anindito, Aryo Attirafi, Hirzy Aulia, Erie Cahyantoro, Herlangga Turna Dahlan, Ahsan Dlonni Damar Gaza Lazuard, Narendra Dermawan, Rizky Endang Sholihatin Fasya Nurhaliza, Karina G. Oka Warmana, G. Oka Gendut Sukarno Hayati, Kinanti Resmi Hayati, Kinanti Resmi Hidayah, Munirotul Aina Bin Nur Kharani Putri, Olivia Marcela, Tiara Putri May Riswati, Baiq R. Rusli Safitri, Annisya Dellia Soebiantoro, Ugy warmana, oka