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PELATIHAN PENGEMBANGAN USAHA DAN OPTIMALISASI KREATIVITAS DI MEDIA SOSIAL BAGI WIRA USAHA MUDA DI KOTA BANJARMASIN Setio Utomo; Noor Hidayati; Humaidi Humaidi; Rizki Muslim Hidayat; Nurul Hidayah
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 8, No 1 (2022): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v8i1.7955

Abstract

Salah satu sektor yang menunjang perekonomian di indonesia berasal dari sektor UMKM, hal ini pun juga berdampak pada wilayah Kalimantan Selatan Khususnya Kota Banjarmasin karena melalui sektor inilah semua aspek berkaitan dengan pola kehidupan manusia yang bersumber, mulai dari sektor konsumsi, pangan, fashion, fotografer serta kebutuhan yang diperlukan oleh masyarakat. Permasalahan secara umum yang sedang dihadapi wirausaha muda di kota Banjarmasin tersebut diantaranya adalah apa yang harus dilakukan bagi anak muda yang ingin memulai bisnisnya, permasalahan pasar atau pemasarannya, meliputi keterbatasan pasar, distribusi maupun luas pasar yang dituju, permasalahan iklim usaha dan pengembangan usaha, permasalahan standarisasi meliputi standard produksi hingga pelayanan, masih rendahnya pemanfaatan media sosial, dan serta kurang optimalnya sisi kreativitas pemanfaatan media sosial. Tujuan dari kegiatan ini untuk memberikan pengetahuan kepada masyarakat dan organisasi bisnis khususnya kepada wirausaha muda pelaku UMKM Kota Banjarmasin tentang bagaimana mengembangankan usaha dan mengoptimalisasikan sisi kreativitas mereka dalam memanfaatkan media sosial. Tahapan dalam pelaksanaan kegiatan: (1) pembekalan daring, (2) Ramah Tamah & Focus Group discussion (FGD), dan (3) Kegiatan Kunjungan. Hasil pelasaksanaan kegiatan ini yang diprogram secara konsepsi dengan menargetkan sasaran wirausaha muda selaku pemilik UMKM yang dilihat dari sisi pengolahan bahan baku hingga ke bahan jadi, dengan menyesuaikan antara basis keilmuan dengan realitas lapangan adalah merupakan hal yang dinilai sangat baik untuk selalu dipertahankan dan ditingkatkan.Kata Kunci: Pengembangan Usaha, Optimalisasi Kreativitas, Media Sosial, UMKM.
PENGARUH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA PRODUK DI MARKETPLACE SHOPEE OLEH PELANGGAN DI KOTA BANJARMASIN Gilang Noor Pratama; Rizki Muslim Hidayat; Noor Hidayati; M. Hasanur Arifin
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to identify and examine the partial and simultaneous effects of Online Customer Review and Online Customer Rating variables on Online Purchase Decisions of products on the Shopee marketplace by customers in Banjarmasin City. This study uses a quantitative approach, the research location is in Banjarmasin. A sample of 100 respondents who have purchased products online in the Shopee marketplace were selected randomly through accidental sampling techniques. Data analysis using multiple linear regression assisted by IBM SPSS Statistics Version 25. The results of this study demonstrate that Online Customer Review has a significant partial effect on Online Purchase Decisions of products on the Shopee marketplace by customers in Banjarmasin City. Online Customer Rating also has a significant partial effect on Online Purchase Decisions of products on the Shopee marketplace by customers in Banjarmasin City. Furthermore, both Online Customer Review and Online Customer Rating have a significant simultaneous effect on Online Purchase Decisions of products on the Shopee marketplace by customers in Banjarmasin City. 
PENGARUH HARGA, KUALITAS PRODUK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN PRODUK MEREK JIMS HONEY DI KOTA BANJARBARU Kiranti Dwi Putri; Maryono; Irwansyah; Rizki Muslim Hidayat
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to analyze the influence of price, product quality, and brand trust on customer loyalty toward Jims Honey products in Banjarbaru City. The research method used is quantitative with a survey approach, involving 100 respondents selected through purposive sampling. The research instrument was tested for validity and reliability, and the data were analyzed using multiple linear regression and classical assumption tests. The results show that price, product quality, and brand trust have a simultaneous and significant effect on customer loyalty. Partially, all three independent variables also show a significant influence, with brand trust emerging as the dominant variable. The research model is able to explain 56.7% of the variation in customer loyalty (R² = 0.567). These findings indicate that customer loyalty to local fashion products such as Jims Honey is influenced by a combination of fair price perception, adequate product quality, and trust in the brand. The practical implication of this research is the importance of marketing strategies that focus on strengthening product value and building sustainable brand trust. This study also provides a theoretical contribution to the literature on consumer behavior and customer loyalty in the local fashion retail sector. Future research is expected to consider other variables, such as customer satisfaction or shopping experience, to gain a more comprehensive understanding.
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR TERHADAP KEUNGGULAN BERSAING PADA UMKM DI KAWASAN WISATA KULINER BANDARMASIH TEMPOE DOELOE Debora Mahardika Betsy Utami; Maryono; Rizki Muslim Hidayat; Taharuddin
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

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Abstract

Debora Mahardika Betsy Utami, 2110412320018, 2025. Pengaruh Orientasi Kewirausahaan Dan Orientasi Pasar Terhadap Keunggulan Bersaing Pada UMKM Di Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe, di bawah bimbingan: Maryono Penelitian ini dilakukan bertujuan mengetahui dan menguji pengaruh secara parsial dan simultan variabel Orientasi Kewirausahaan dan Orientasi Pasar terhadap Keunggulan Bersaing Pada UMKM Di Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe. Penelitian ini menggunakan pendekatan kuantitatif, lokasi penelitian di Banjarmasin, Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe. Sampel sebanyak 40 orang responden yang mempunyai usaha di Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe. Analisis data menggunakan regresi linier berganda dibantu IBM SPSS Statistik Versi 26. Hasil penelitian ini membuktikan Orientasi Kewirausahaan berpengaruh signifikan secara parsial terhadap Keunggulan Bersaing Pada UMKM Di Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe, Orientasi Pasar berpengaruh signifikan secara parsial terhadap Keunggulan Bersaing Pada UMKM Di Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe. Serta Orientasi Kewirausahaan Dan Orientasi Pasar berpengaruh signifikan secara simultan terhadap Keunggulan Bersaing Pada UMKM Di Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe.
Pengaruh Kualitas Produk, Citra Merek dan Gaya Hidup Terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin Virna Dwi Elmiati; Rizki Muslim Hidayat; Humaidi; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

Penelitian ini dilakukan bertujuan mengetahui dan menguji pengaruh secara parsial dan simultan Variabel Kualitas Produk, Citra Merek dan Gaya Hidup Terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin. Penelitian ini menggunakan pendekatan kuantitatif, lokasi penelitian di Banjarmasin. Sampel sebanyak 97 responden yang pernah membeli produk Uniqlo dipilih secara acak melalui teknik accidental sampling. Analisis data menggunakan regresi linier berganda dibantu IBM SPSS Statistik Versi 31. Hasil penelitian ini membuktikan Kualitas Produk tidak berpengaruh signifikan secara parsial terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin. Citra merek berpengaruh signifikan secara parsial terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin. Gaya Hidup berpengaruh signifikan secara parsial terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin. Serta Kualitas Produk, Citra Merek dan Gaya Hidup berpengaruh signifikan secara simultan terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin.
Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Smartphone Merek Samsung di Kota Banjarmasin Riska Maulida Corneliani; Muhammad Hasanur Arifin; Rizki Muslim Hidayat; Nurul Wahyuni
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.85

Abstract

This study aims to analyze the influence of product quality and brand image on purchasing decisions of Samsung smartphone s in Banjarmasin City using a quantitative approach with an explanatory research type. The population in this study consists of people in Banjarmasin City who use Samsung smartphone s as their primary smartphone . The sample size in this study was 100 respondents. Data collection was carried out through the distribution of questionnaires to respondents who met the research criteria, and the data were analyzed using the SPSS program. The results of the study indicate that product quality has a significant effect on purchasing decisions. Brand image also has a significant effect on purchasing decisions. In addition, simultaneously product quality and brand image have a significant effect on purchasing decisions.
Pengaruh Key Opinion Leader dan Electronic Word of Mouth Terhadap Keputusan Pembelian Smartphone Samsung Galaxy Seri A di Kota Banjarmasin Noor Endah Saputri; Taharuddin; Rizki Muslim Hidayat; Devi Rusvitawati
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.94

Abstract

Key Opinion Leaders and electronic Word of Mouth among smartphone users in Banjarmasin City serve as supporting factors that influence purchasing decisions for Samsung Galaxy A Series smartphones. The purpose of this research is to analyze and determine both the partial and simultaneous effects of Key Opinion Leaders and electronic Word of Mouth on purchasing decisions for Samsung Galaxy A Series smartphones in Banjarmasin City. This research is conducted using a quantitative method and was conducted in Banjarmasin City. This study involved 100 respondents selected through purposive sampling who had purchased a Samsung Galaxy A Series smartphone and previously watched technology review content from a Key Opinion Leader. Primary data were collected through questionnaires, and hypothesis testing was conducted using Multiple Linear Regression Analysis with SPSS version 31 as the analytical tool. The findings showed that Key Opinion Leaders and Electronic Word of Mouth was found to have a positive and significant partial effect as well as a simultaneous influence on purchasing decisions for Samsung Galaxy A Series smartphones in Banjarmasin City. These results suggest that leveraging credible technology reviewers and managing digital consumer reviews can effectively strengthen consumers’ purchasing decisions toward Samsung Galaxy A Series smartphones.
The PENGARUH RETURN ON ASSETS (ROA) DAN EARNING PER SHARE (EPS) TERHADAP HARGA SAHAM PERUSAHAAN INDEKS LQ45 YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2021-2025 Aida Rosyi; Noor Hidayati; Nurul Wahyuni; Rizki Muslim Hidayat
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

This study examines the effect of Return on Assets (ROA) and Earnings Per Share (EPS) on stock prices of companies listed on the LQ45 index of the Indonesia Stock Exchange during the 2021–2025 period. This study uses an exploratory quantitative design with secondary data obtained from annual financial reports. The sample was selected using purposive sampling, resulting in 50 observations from 10 LQ45 companies over five years. Data were analyzed using descriptive statistics, classical assumption tests, and multiple linear regression analysis. The results show that ROA and EPS have a significant effect on stock prices, both partially and simultaneously. These results indicate that ROA and EPS are important financial indicators that investors can use to make investment decisions and are factors that influence stock prices.
Co-Authors Aida Rosyi Debora Mahardika Betsy Utami Devi Rusvitawati Fachry Abda El Rahman Gilang Noor Pratama Humaidi Irwansyah Kiranti Dwi Putri M. Hasanur Arifin Maryono Muhammad Hasanur Arifin Noor Endah Saputri Noor Hidayati Novia Nour Halisa Nurul Wahyuni Riska Maulida Corneliani Setio Utomo Taharuddin Virna Dwi Elmiati