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Noor Hidayati
Universitas Lambung Mangkurat
Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences

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PELATIHAN PENGEMBANGAN USAHA DAN OPTIMALISASI KREATIVITAS DI MEDIA SOSIAL BAGI WIRA USAHA MUDA DI KOTA BANJARMASIN Setio Utomo; Noor Hidayati; Humaidi Humaidi; Rizki Muslim Hidayat; Nurul Hidayah
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 8, No 1 (2022): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v8i1.7955

Abstract

Salah satu sektor yang menunjang perekonomian di indonesia berasal dari sektor UMKM, hal ini pun juga berdampak pada wilayah Kalimantan Selatan Khususnya Kota Banjarmasin karena melalui sektor inilah semua aspek berkaitan dengan pola kehidupan manusia yang bersumber, mulai dari sektor konsumsi, pangan, fashion, fotografer serta kebutuhan yang diperlukan oleh masyarakat. Permasalahan secara umum yang sedang dihadapi wirausaha muda di kota Banjarmasin tersebut diantaranya adalah apa yang harus dilakukan bagi anak muda yang ingin memulai bisnisnya, permasalahan pasar atau pemasarannya, meliputi keterbatasan pasar, distribusi maupun luas pasar yang dituju, permasalahan iklim usaha dan pengembangan usaha, permasalahan standarisasi meliputi standard produksi hingga pelayanan, masih rendahnya pemanfaatan media sosial, dan serta kurang optimalnya sisi kreativitas pemanfaatan media sosial. Tujuan dari kegiatan ini untuk memberikan pengetahuan kepada masyarakat dan organisasi bisnis khususnya kepada wirausaha muda pelaku UMKM Kota Banjarmasin tentang bagaimana mengembangankan usaha dan mengoptimalisasikan sisi kreativitas mereka dalam memanfaatkan media sosial. Tahapan dalam pelaksanaan kegiatan: (1) pembekalan daring, (2) Ramah Tamah & Focus Group discussion (FGD), dan (3) Kegiatan Kunjungan. Hasil pelasaksanaan kegiatan ini yang diprogram secara konsepsi dengan menargetkan sasaran wirausaha muda selaku pemilik UMKM yang dilihat dari sisi pengolahan bahan baku hingga ke bahan jadi, dengan menyesuaikan antara basis keilmuan dengan realitas lapangan adalah merupakan hal yang dinilai sangat baik untuk selalu dipertahankan dan ditingkatkan.Kata Kunci: Pengembangan Usaha, Optimalisasi Kreativitas, Media Sosial, UMKM.
PENGARUH TESTIMONI, ENDORSEMENT DAN TAMPILAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU COMPASS PADA MEDIA SOSIAL INSTAGRAM DI KOTA BANJARMASIN Hernando Rekyantiosani; Setio Utomo; Noor Hidayati; Maryono
Smart Business Journal (SBJ) Vol. 3 No. 1 (2023): Januari-Juni 2023
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to examine the partial and simultaneous effect of Testimonials, Endorsements and Product Displays on Purchase Decisions by Consumers of Compass Shoes in Banjarmasin City. The research approach used is a quantitative approach, the sample taken is 75 respondents with purposive sampling technique, data collection using questionnaires, while the results of data analysis using multiple linear regression. The results of this study prove that Testimonials (X1) have a partially significant effect on Purchase Decisions with a large influence of 0.261 or 26.1%, Endorsements (X2) have a partially significant effect on Purchase Decisions 0.383 or 38.3% and Product Display (X3) has a significant effect. partially to the Purchase Decision 0.112 or 11.2%. Testimonials, Endorsements and Product Displays simultaneously have a significant effect on Purchase Decisions with a large effect of 0.756 or 75.6%.
PENGARUH HARGA DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA SOCIAL E-COMMERCE TIK TOK DI KOTA BANJARMASIN Honey Ike A’isyah; Noor Hidayati; Nurul Wahyuni; Setio Utomo
Smart Business Journal (SBJ) Vol. 3 No. 1 (2023): Januari-Juni 2023
Publisher : Business Administration, FISIP ULM

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Abstract

This ponder points to decide and test mostly and at the same time the impact of Cost and Customer Believe on Item Buy Choices on Social E-Commerce Tik Tok in Banjarmasin City. This inquire about may be a quantitative inquire about, this investigate plan is acquainted. Examining in this think about utilized a purposive examining strategy, in arrange to get 140 respondents who were utilized as inquire about tests utilizing the Ferdinand equation with a least number of tests of 110. The information utilized was taken from a survey. Information investigation utilizing numerous direct relapse investigation. The comes about appeared that (1) the sig X1 esteem was 0.000 <0.05, so there was a fractional noteworthy impact on Cost on Item Acquiring Choices on Social E-Commerce Tik Tok in Banjarmasin City, (2) sig X2 value was 0.000 <0, 05, at that point there's a fractional noteworthy impact on Buyer Trust on Item Obtaining Choices on Social E-Commerce Tik Tok within the City of Banjarmasin, (3) the sig esteem on the synchronous test is 0.000 <0.05, at that point there's a simultaneous significant impact on Cost and Customer Believe Against Item Obtaining Choices on Social E-Commerce Tik Tok within the City of Banjarmasin.
PENGARUH DEBT TO EQUITY RATIO (DER) DAN RETURN ON ASSETS (ROA) TERHADAP HARGA SAHAM BANK BUSN YANG TERDAFTAR PADA BURSA EFEK INDONESIA (BEI) PERIODE 2017-2021 Nurul Husna; Noor Hidayati; Nurul Wahyuni; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to test how much influence DER and ROA have on share prices partially and simultaneously. In this case uses quantitative research with explanatory research. The populations of this research is the financial reports of BUSN banks which are in IDX., the sample used is the financial reports of BUSN banks which are listed IDX and continuously report or publish their financial reports in the 2017-2021 period with using sampling techniques. used was purposive. The data used type is secondary data in the form of company annual reports from the IDX. The techniques used is through documentation. The data analysis technique in this study uses multiple liner analysis. The final results showed that the DER partially had a significancy effect on stock prices with a sig value of 0.001 under 0.05. ROA partially has a significancy effect on stock prices with a sig value of 0.001 under 0.5. Then the DER and Return On Assets (ROA) simultaneously have a significant effect on stock prices with a sig value of 0.001 under 0.5.
PENGARUH RETURN ON ASSETS (ROA), RETURN ON EQUITY (ROE), DAN EARNING PER SHARE (EPS) TERHADAP HARGA SAHAM PERUSAHAAN PERTAMBANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2017-2022 Feby Zasa; Noor Hidayati; Siti Rusidah; Maryono
Smart Business Journal (SBJ) Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Business Administration, FISIP ULM

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Abstract

Despite experiencing negative growth during the Covid-19 pandemic in 2020, the national economy has shown resilience and a faster recovery. The stock prices of the mining sector have witnessed significant fluctuations during the period 2017-2022. This research aims to understand and examine the influence of Return on Assets (ROA), Return on Equity (ROE), and Earnings Per Share (EPS). The research is quantitative research with focuses on mining companies within the largest market capitalization companies according to the Indonesia Stock Exchange in 2022. Financial reports of mining companies serve as the population, with 30 financial reports selected as samples from 5 mining companies based on specific criteria. The results indicate that Return on Assets (ROA) does not have a significant partial effect on stock prices, Return on Equity (ROE) does not have a significant partial effect on stock prices, and Earnings Per Share (EPS) has a significant partial effect on stock prices.
PENGARUH RETURN ON ASSETS (ROA), RETURN ON EQUITY (ROE) DAN NET PROFIT MARGIN (NPM) TERHADAP HARGA SAHAM PADA PERUSAHAAN SEKTOR HEALTHCARE PAPAN UTAMA DI BURSA EFEK INDONESIA PERIODE 2016-2022 M. Zainuddin; Novia Nour Halisa; Noor Hidayati; Nurul Wahyuni
Smart Business Journal (SBJ) Vol. 4 No. 1 (2024): Januari-Juni 2024
Publisher : Business Administration, FISIP ULM

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Abstract

The study aimed to investigate the individual as well as combined effects of Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM) on the stock prices of primary healthcare companies listed on the Indonesia Stock Exchange from 2016 to 2022. A quantitative approach using an explanatory research design was employed for this study. The research analyzed the financial statements of prominent healthcare companies listed on the Indonesia Stock Exchange as its population. The sample consisted of financial reports from the years 2016 to 2022, selected through purposive sampling. The dataset included secondary data sourced from financial reports provided by the IDX, gathered through documentation and literature review. The data analysis involved multiple regression analysis conducted using SPSS version 26.0 software. The results suggest that there could be times when Return on Assets (ROA) significantly affects stock prices, but this impact may not be constant. Conversely, the influence of Return on Equity (ROE) on stock prices might not always be significant. Similarly, Net Profit Margin (NPM) may not consistently affect stock prices in certain situations. However, when taken together, Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM) collectively demonstrate a notable influence on stock prices.
PENGARUH EARNING PER SHARE (EPS) DAN PRICE EARNING RATIO (PER) TERHADAP HARGA SAHAM PADA PERUSAHAAN SEKTOR PERBANKAN YANG TERGABUNG DI LQ45 PERIODE 2016-2021 Cherly Dwi Meivia; Nurul Wahyuni; Noor Hidayati
Smart Business Journal (SBJ) Vol. 4 No. 2 (2024): Juli - Desember 2024
Publisher : Business Administration, FISIP ULM

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Abstract

Indonesia's economic growth experienced ups and downs. An area that assumes a significant part in building the Indonesian economy is the financial business and the securities exchange. Share prices of banking companies in LQ45 that have experienced significant movement or volatility for the last six years. The identification and verification of the effect that EPS and PER have on stock prices is the focus of this review. This is a quantitative as well as a descriptive type of explanation. The population of this study is all the financial statements of banking companies that are members of LQ45. The financial statements of the LQ45 banking industry for the years 2016 to 2021 were used as the sample size, and objective sampling was used as the sampling method. This study utilized financial reports from the Indonesia Stock Exchange (IDX) as secondary data. a method for compiling reports with information. The data were analyzed using the method of multiple linear regression. The consequences of this study demonstrate that EPS affects stock costs. Stock prices are significantly impacted by PER. Stock prices are greatly influenced by EPS and PER.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN EMINA GLOSSY STAIN (LIPTINT) DI KOTA BANJARMASIN Noor Hidayati; Novia Nour Halisa; Nurul Wahyuni; Meilisa Anggreni Saragih
Smart Business Journal (SBJ) Vol. 4 No. 2 (2024): Juli - Desember 2024
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to examine the impact of Price Perception and Product Quality on Purchasing Decisions for Emina Glossy Stain in Banjarmasin. Using a quantitative approach, the research targets consumers in Banjarmasin who have purchased Emina Glossy Stain. The sampling technique is non-probability sampling, specifically accidental sampling, with 100 respondents selected. Data was gathered through questionnaires, and multiple linear regression was used for analysis. The results show that Price has a significant partial effect on purchasing decisions, while Product Quality does not have a significant influence.
PENGARUH SOCIAL MEDIA MARKETING DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK LUXCRIME PADA MARKETPLACE SHOPEE Harisya Putri Oktavia; Noor Hidayati; Hairudinor; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Abstract

Harisya Putri Oktavia, 2010412120007, 2024. The effect of social media marketing and content marketing to purchasing decisions for Luxcrime products in the Shopee Marketplace, supervised by Noor Hidayati. This study sought to determine and assess the significant impact of Social Media Marketing and Content Marketing on the purchase decision of Luxcrime Produc in the Shopee Marketplace, both individually and in combination. This investigation utilized a quantitative methodology and concentrated on the Shopee marketplace user base of Luxcrime product consumers who made purchasing decisions. Non-Probability Sampling approach, specifically Pureposive Sampling technique, is used to select a few sample of 100 respondents. Data analvsis was conducted vsing Multiple Linear Regression analysis with the help of IBM SPSS Version 29.0, while data collection was done using questionnaires. Social media marketing has a partially significant impact on the purchase decision ot Luxcrime products in the Shopee marketplace, according to the research findings. In the same vein, the decision to purchase Luxcrime products in the Shopee marketplace is partially influenced by Content Marketing. Sales of Luxcrime products in the Shopee marketplace are significantly influenced by the combined effects of Social Media Marketing and Content Marketing.
PENGARUH VARIASI PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA GLOW SUPERMARKET Fadhl Gibran; Noor Hidayati; Taharuddin; Humaidi
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Abstract

Fadhl Gibran, 2010412210009, 2024. The Influence of Product Variations and Locations on Purchase Decisions at Glow Supermarket, under the guidance of: Noor Hidayati. This study was conducted to find out and test the influence of partial and simultaneous Product and Location Variations on Purchase Decisions at Glow Supermarket. The research approach used is a quantitative method. The chosen research location is Glow Supermarket. Using the accidental sampling technique as a sampling technique, there were 100 consumers who were 18 years old and older and had shopped at Glow Supermarket more than 5 times who were selected to be reunited. Data collection using questionnaires and hypothesis testing using Multiple Linear Regression Test with SPSS tool version 25. The results of the study prove that Product and Location Variations have a significant effect partially and simultaneously on Purchase Decisions at Glow Supermarket.
Co-Authors Aida Rosyi Cherly Dwi Meivia Ellybina Awaliya Rahmah Fachry Abda El Rahman Fadhl Gibran Feby Zasa Gilang Noor Pratama Hairudinor Harisya Putri Oktavia Hernando Rekyantiosani Honey Ike A’isyah Humaidi Irwansyah M Hasanur Arifin M. Hasanur Arifin M. Zainuddin Maryono Meilisa Anggreni Saragih Muhammad Hasanur Arifin Nazmira Shalima Zein Novia Nour Halisa Nur Hikmah Ramadhani Nurul Husna Nurul Wahyuni Rangga Novansyah Rizki Muslim Hidayat Setio Utomo Siti Rusidah Taharuddin