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All Journal Jurnal Bisnis dan Pembangunan Smart Business Journal
Maryono
Universitas Lambung Mangkurat
Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Pengaruh Digitalisasi Perbankan terhadap Loyalitas Nasabah dimediasi Kepuasan Nasabah pada Bank Kalsel Cabang Utama Tri Utami; Maryono
JURNAL BISNIS DAN PEMBANGUNAN Vol. 15 No. 1 (2026): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1515i1.127

Abstract

This study aims to test and analyze the significant influence of digital marketing and service quality on customer satisfaction mediated by corporate image at Bank Kalsel Marabahan Branch. This study uses a quantitative research method with an explanatory type and uses the SmartPLS data analysis method. By collecting data through distributing questionnaires to customers of Bank Kalsel Marabahan Branch with a sample of 100 respondents. The results of this study prove that digital marketing does not have a significant effect on customer satisfaction, while service quality and company image have a significant effect on customer satisfaction. Digital marketing and service quality have a significant effect on company image. Digital marketing and service quality have a significant effect on customer satisfaction through company image
PENGARUH TESTIMONI, ENDORSEMENT DAN TAMPILAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU COMPASS PADA MEDIA SOSIAL INSTAGRAM DI KOTA BANJARMASIN Hernando Rekyantiosani; Setio Utomo; Noor Hidayati; Maryono
Smart Business Journal (SBJ) Vol. 3 No. 1 (2023): Januari-Juni 2023
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to examine the partial and simultaneous effect of Testimonials, Endorsements and Product Displays on Purchase Decisions by Consumers of Compass Shoes in Banjarmasin City. The research approach used is a quantitative approach, the sample taken is 75 respondents with purposive sampling technique, data collection using questionnaires, while the results of data analysis using multiple linear regression. The results of this study prove that Testimonials (X1) have a partially significant effect on Purchase Decisions with a large influence of 0.261 or 26.1%, Endorsements (X2) have a partially significant effect on Purchase Decisions 0.383 or 38.3% and Product Display (X3) has a significant effect. partially to the Purchase Decision 0.112 or 11.2%. Testimonials, Endorsements and Product Displays simultaneously have a significant effect on Purchase Decisions with a large effect of 0.756 or 75.6%.
PENGARUH RETURN ON ASSETS (ROA), RETURN ON EQUITY (ROE), DAN EARNING PER SHARE (EPS) TERHADAP HARGA SAHAM PERUSAHAAN PERTAMBANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2017-2022 Feby Zasa; Noor Hidayati; Siti Rusidah; Maryono
Smart Business Journal (SBJ) Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Business Administration, FISIP ULM

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Abstract

Despite experiencing negative growth during the Covid-19 pandemic in 2020, the national economy has shown resilience and a faster recovery. The stock prices of the mining sector have witnessed significant fluctuations during the period 2017-2022. This research aims to understand and examine the influence of Return on Assets (ROA), Return on Equity (ROE), and Earnings Per Share (EPS). The research is quantitative research with focuses on mining companies within the largest market capitalization companies according to the Indonesia Stock Exchange in 2022. Financial reports of mining companies serve as the population, with 30 financial reports selected as samples from 5 mining companies based on specific criteria. The results indicate that Return on Assets (ROA) does not have a significant partial effect on stock prices, Return on Equity (ROE) does not have a significant partial effect on stock prices, and Earnings Per Share (EPS) has a significant partial effect on stock prices.
PENGARUH SOCIAL MEDIA MARKETING TIKTOK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SKINTIFIC DI BANJARMASIN Anisa Fitri; Fitriyadi; Maryono; Irwansyah
Smart Business Journal (SBJ) Vol. 4 No. 1 (2024): Januari-Juni 2024
Publisher : Business Administration, FISIP ULM

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Abstract

This research describes how the levels of Social Media Marketing and Brand Image influence Skintific Skincare Purchasing Decisions in Banjarmasin City. And this research aims to test the influence of Social Media Marketing and Brand Image on Purchasing Decisions The location of this research is Banjarmasin City. This research uses a quantitative approach, the sample taken was 100 respondents selected by accidental sampling with data collection using a questionnaire and data analysis using multiple linear regression analysis assisted by the IBM SPSS Statistics Version 25.0 program. The results of the research show that Social Media Marketing Tiktok has a partially significant effect on the decision to purchase Skintific Skincare in Banjarmasin City and Brand Image has a partially significant effect on the decision to purchase Skintific Skincare in Banjarmasin City. As well as Tiktok's Social Media Marketing and Brand Image simultaneously have a significant influence on Purchasing Decisions for Skintific Skincare in Banjarmasin City
PENGARUH HARGA, KUALITAS PRODUK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN PRODUK MEREK JIMS HONEY DI KOTA BANJARBARU Kiranti Dwi Putri; Maryono; Irwansyah; Rizki Muslim Hidayat
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to analyze the influence of price, product quality, and brand trust on customer loyalty toward Jims Honey products in Banjarbaru City. The research method used is quantitative with a survey approach, involving 100 respondents selected through purposive sampling. The research instrument was tested for validity and reliability, and the data were analyzed using multiple linear regression and classical assumption tests. The results show that price, product quality, and brand trust have a simultaneous and significant effect on customer loyalty. Partially, all three independent variables also show a significant influence, with brand trust emerging as the dominant variable. The research model is able to explain 56.7% of the variation in customer loyalty (R² = 0.567). These findings indicate that customer loyalty to local fashion products such as Jims Honey is influenced by a combination of fair price perception, adequate product quality, and trust in the brand. The practical implication of this research is the importance of marketing strategies that focus on strengthening product value and building sustainable brand trust. This study also provides a theoretical contribution to the literature on consumer behavior and customer loyalty in the local fashion retail sector. Future research is expected to consider other variables, such as customer satisfaction or shopping experience, to gain a more comprehensive understanding.
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR TERHADAP KEUNGGULAN BERSAING PADA UMKM DI KAWASAN WISATA KULINER BANDARMASIH TEMPOE DOELOE Debora Mahardika Betsy Utami; Maryono; Rizki Muslim Hidayat; Taharuddin
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

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Abstract

Debora Mahardika Betsy Utami, 2110412320018, 2025. Pengaruh Orientasi Kewirausahaan Dan Orientasi Pasar Terhadap Keunggulan Bersaing Pada UMKM Di Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe, di bawah bimbingan: Maryono Penelitian ini dilakukan bertujuan mengetahui dan menguji pengaruh secara parsial dan simultan variabel Orientasi Kewirausahaan dan Orientasi Pasar terhadap Keunggulan Bersaing Pada UMKM Di Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe. Penelitian ini menggunakan pendekatan kuantitatif, lokasi penelitian di Banjarmasin, Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe. Sampel sebanyak 40 orang responden yang mempunyai usaha di Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe. Analisis data menggunakan regresi linier berganda dibantu IBM SPSS Statistik Versi 26. Hasil penelitian ini membuktikan Orientasi Kewirausahaan berpengaruh signifikan secara parsial terhadap Keunggulan Bersaing Pada UMKM Di Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe, Orientasi Pasar berpengaruh signifikan secara parsial terhadap Keunggulan Bersaing Pada UMKM Di Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe. Serta Orientasi Kewirausahaan Dan Orientasi Pasar berpengaruh signifikan secara simultan terhadap Keunggulan Bersaing Pada UMKM Di Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe.
PERBANDINGAN CITA RASA DAN KERAGAMAN MENU TERHADAP KEPUASAN KONSUMEN PADA KFC DAN RICHEESE FACTORY AHMAD YANI BANJARMASIN Maulidatul Huda; Maryono; Nurul Wahyuni; Fitriyadi
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

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Abstract

Industri restoran cepat saji di Banjarmasin terus berkembang, dengan KFC dan Richeese Factory menjadi dua merek yang paling disukai. Rasa dan keragaman menu dianggap sebagai faktor kunci yang memengaruhi pengalaman dan kepuasan konsumen. Studi ini bertujuan untuk membandingkan persepsi konsumen tentang rasa, keragaman menu, dan tingkat kepuasan pelanggan antara kedua restoran tersebut. Penelitian ini menerapkan metode kuantitatif komparatif menggunakan pendekatan survei. Sampel penelitian terdiri dari 100 responden, yang terdiri dari 50 pelanggan KFC dan 50 pelanggan Richeese Factory yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis dengan menerapkan statistik deskriptif dan uji t sampel independen. Hasil penelitian menunjukkan tidak ada perbedaan signifikan antara KFC dan Richeese Factory dalam hal rasa, keragaman menu, dan kepuasan pelanggan, dengan semua variabel dikategorikan sebagai sangat baik. Temuan ini menekankan pentingnya menjaga konsistensi rasa dan inovasi menu sebagai strategi inti untuk mempertahankan kepuasan pelanggan di tengah industri makanan cepat saji yang kompetitif di Banjarmasin.
Pengaruh electronic word of mouth (e-wom) dan brand trust terhadap keputusan pembelian ms glow pada marketplace platform digital di kota Banjarmasin Nazhela Nazwa Ariyani; Muhammad Hasanur Arifin; Hairudinor; Maryono
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.83

Abstract

Penelitian ini bertujuan menguji pengaruh secara parsial dan simultan variabel Electronic Word of Mouth (eWOM) dan Brand Trust Terhadap Keputusan Pembelian MS Glow pada marketplace platform digital di kota Banjarmasin. Lokasi penelitian di Kota Banjarmasin. Sampel sebanyak 100 orang responden yang pernah membeli MS Glow dipilih secara accidental sampling. Analisis data menggunakan regresi linier berganda. Hasil penelitian ini membuktikan Electronic Word of Mouth (eWOM) dan Brand Trust secara parsial dan simultan berpengaruh signifikan Terhadap Keputusan Pembelian MS Glow pada marketplace platform digital di kota Banjarmasin.
PENGARUH COACHING DAN MONITORING TERHADAP KINERJA KARYAWAN PT. SIMPATIK BORNEO UTAMA KAPUAS Puspita Wulandari; Maryono; Taharuddin; Humaidi
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to examine the effect of coaching and monitoring on employee performance at PT. Simpatik Borneo Utama Kapuas. This study is motivated by a decline in employee performance, indicating issues in both the quantity and quality of work. This study uses a quantitative approach. The sample consists of 39 respondents. This study applies a non-probability sampling technique with a saturated sampling method. The researcher collects data using questionnaires and analyzes data using multiple linear regression. The results show that coaching (X1) has no significant effect on employee performance (Y). Monitoring (X2) has a positive and significant effect on employee performance (Y). Simultaneously, coaching (X1) and monitoring (X2) have a significant effect on employee performance (Y).
Co-Authors Anisa Fitri Debora Mahardika Betsy Utami Feby Zasa Fitriyadi Hairudinor Hernando Rekyantiosani Humaidi Irwansyah Kiranti Dwi Putri Maulidatul Huda Muhammad Hasanur Arifin Nazhela Nazwa Ariyani Noor Hidayati Nurul Wahyuni Puspita Wulandari Rizki Muslim Hidayat Setio Utomo Siti Rusidah Taharuddin Tri Utami