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All Journal Jurnal Ilmiah Mahasiswa FKIP Prodi Bahasa Inggris Daya Saing : Jurnal Ilmu Manajemen Communiverse Journal Peqguruang: Conference Series Jurnal Mekar Innovative: Journal Of Social Science Research Indonesian Tourism Journal
RISNA YANTI, RISNA
English Study Program, Faculty of Teacher Training and Education, University of Pasir Pengaraian
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Upaya Pengelola Dalam Rebranding D’fidau Park Untuk Meningkatkan Jumlah Kunjungan Wisatawan Di Kota Pekanbaru Andita, Rahma Putri; Yanti, Risna; Maryantina, Maryantina
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14276

Abstract

AbstrakSektor Pariwisata memiliki peranan yang sangat penting di dalam menjalankan roda perekonomian di suatu daerah karena bisa menjadi sumber pendapatan masyarakat sekitar karena efek berganda (Multiply Effect) dari pariwisata. Pariwisata sumber penghasil devisa yang dapat meningkatan pendapatan daerah dan memperluas kesempatan kerja.Analisis data pada penelitian ini menggunakan skala Likert. Skala Likert digunakan untuk mengukur sikap, pendapat, persepsi seseorang atau kelompok orang tentang fenomena sosial diketahui bahwa Upaya Pengelola dalam Re-Branding atau menciptakan suatu nama baru dengan tujuan melakukan pembedaan dari brand yang lain.Upaya Pengelola dalam Rebranding D’Fidau Park dalam Meningkatkan Jumlah Kunjungan Wisatawan di Kota Pekanbaru sudah cukup signifikan, pengelolal membuat grand design untuk rencana pembangunan ke depan dengan mengikuti trend wisatawan dan pariwisata saat ini serta bekerjasama dengan EO/Pihak luar.Kata Kunci: Rebranding, Meningkatkan, Wisatawan
Strategi Promosi Penyelenggaraan Wisata Outbound Dalam Meningkatkan Kunjungan di Taman Agro Wisata Bukit Naang Kabupaten Kampar Yanti, Risna; Febrisa, Yutia
Jurnal Daya Saing Vol. 1 No. 2 (2015): Pariwisata, Kinerja Organisasi, dan Dinamika Sosial Ekonomi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v1i2.23

Abstract

Abstract: In promoting the attraction Agro Tourism Park Hill Naang as outbound tourism in Kampar, the strategy undertaken by the manager of Agro Wisata Taman Bukit Naang among others: Hold exhibitions and distribute brochures to visitors; By using print, electronic, social media and blogs; Information from mouth to mouth. There are some things that become obstacles for management Taman Bukit Naang Agro Tourism Kampar district in conducting kepromosiannya, namely: Lack of funds for promotion; The time is not right to conduct a campaign; The absence of public transport that passes through the causeway to the vehicle in Taman Bukit Naang Agro Tourism; Less passage of the campaign carried out; Not its precise target promotion undertaken. The work done by the manager of Agro Tourism Park Hill Naang in Kampar regency in mengetasi problems were found in outbound tourism in an effort to promote it, namely: Improving the service that is provided by the board and employees in Taman Bukit Naang Agro Tourism; Hold a public transport that will pass between the causeway to enter the vehicle Taman Bukit Naang Agro Tourism. Keywords: Promotion Strategy, Outbound Tourism, Agro Tourism Park Hill Naang
Co-Authors Abdisalam, Fazli Andita, Rahma Putri Assidiq, Muhammad Basri Basri Dian Sukma, Dian Eni Sumiarsih Febdarina, Sri Fitria Hasibuan, Ika Handayani, Elwira Lisa Lestari Martina, Elti maryantina maryantina, maryantina Pipit Rahayu Trisoko, Riyono Gede yutia febrisa, yutia Zahrona, Elma