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Strategi UMKM Mikro dalam Meningkatkan Daya Saing Berbasis Nilai Lokal dan Syariah (Studi Kasus Tajudin Shop) Ahmad Ro’i Alfaza; Bambang Yuniarto; Ahmad Sururi
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 3 No. 3 (2025): September : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v3i3.1698

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving the local economy but often face constraints in funding and market access. This study aims to analyze strategies for enhancing competitiveness and local creativity through a case study of Tajudin Shop, a microenterprise based in Cikampek. The business leverages partnerships with local doll artisans, digital marketplace distribution, and a sharia-based financing scheme through mudharabah contracts. A descriptive qualitative method was employed, using field observation, in-depth interviews, and documentation over a two-month research period. The findings show that the integration of community empowerment, digital marketing, and ethical financing significantly improves business competitiveness. These strategies not only expand market reach and increase revenue but also strengthen social networks and spiritual values in business practices. The study implies that value-based approaches, local collaboration, and technological innovation can serve as a replicable model for sustainable MSME development in other regions with similar characteristics.
Policy innovation based on Policy Interventions for Community Groups with Poverty Problems Extreme Poverty in Banten Province Sururi, Ahmad; Winangsih, Rahmi; Sukendar, Sukendar
Indonesian Journal of Social Science Research Vol. 5 No. 2 (2024): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.05.02.30

Abstract

The purpose of this research is to discuss intervention-based policy innovation in overcoming the problem of extreme poverty in Banten Province. The research method used is descriptive qualitative through interview data collection techniques and documentation studies, data analysis using Hierarchical Analysis Process (AHP), which is a method for solving a complex unstructured situation into several components in a hierarchical arrangement, by giving subjective values about the relative importance of each variable, and determining which variables have the highest priority to influence the outcome of the situation. The results showed that educative and participatory intervention policy innovation was the first priority alternative intervention strategy, then targeted nutrition policy intervention as an alternative intervention strategy, zero hunger strategy policy intervention as the third alternative intervention strategy, communication literacy policy intervention at the downstream of the fourth alternative intervention strategy policy and strong local leadership strengthening policy intervention as the fifth alternative intervention strategy.
Evaluation of Feeder Transport Integration Policy in the Bus Rapid Transit System in Jakarta for Non-BRT Transjakarta Services Agustiar, Vaninta Priskila; Sururi, Ahmad
Indonesian Journal of Social Science Research Vol. 6 No. 1 (2025): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.06.01.24

Abstract

The DKI Jakarta Provincial Government has implemented a policy of integrating feeder transportation into the Bus Rapid Transit (BRT) system to improve the efficiency, speed, safety, and affordability of public transportation services. This study uses a descriptive qualitative method with a policy evaluation approach based on six criteria from William N. Dunn: effectiveness, efficiency, adequacy, equity, responsiveness, and accuracy. Data were collected through observation, interviews, and documentation, then analyzed through the process of reduction, presentation, and drawing conclusions. The results of the study indicate that in terms of effectiveness, the integration of NonBRT services has increased the accessibility and connectivity of public transportation, as seen from the increasing number of users after the pandemic. However, in terms of efficiency, travel time is still influenced by dynamic traffic conditions due to mixed traffic, although human resource and budget management have been running well. The adequacy criteria indicate that the service has covered most of the community's needs, including the suburbs. In terms of equality, the benefits of the policy have been felt fairly, but supporting infrastructure is not evenly distributed throughout Jakarta. The responsiveness of policy implementers is quite good, with the existence of complaint channels and quick responses to public complaints. Finally, in terms of accuracy, this policy has answered the need for mobility in densely populated areas and areas not yet served by the main BRT route.
Kebijakan Penghuni Kawasan Pemukiman Perkotaan: Antara Implementasi Dan Realitas Sururi, Ahmad
Social Science Research Journal Vol. 2 No. 1 (2025): Volume 2 Nomor 1 February 2025 (SSRJ)
Publisher : Inovasi Saintific Review - Center of Policy Innovation and Social Politics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/ssrj.v2i1.32

Abstract

Tujuan Penelitian ini yaitu menganalisis kesenjangan kebijakan kawasan pemukiman kumuh perkotaan antara implementasi dan realitas di Kota Serang Provinsi Banten. Penelitian ini secara khusus bertujuan untuk memahami bagaimana kebijakan ini dibentuk, siapa yang diuntungkan dari kebijakan tersebut, dan dalam kondisi apa kebijakan tersebut berhasil atau gagal. Metode penelitian menggunakan analisis konseptual berdasarkan literature review. Untuk melengkapi pencarian awal dilakukan pencarian kata kunci yang sama menggunakan Google Scholar dengan kata kunci pemukiman kumuh perkotaan dan layanan dasar. Hasil penelitian menunjukkan bahwa untuk mengatasi tantangan pemukiman kumuh tidak hanya membutuhkan solusi teknis tetapi juga kemauan politik, kapasitas kelembagaan, dan komitmen terhadap keadilan sosial. Seiring dengan terus berkembangnya kota dan tekanan ketimpangan perkotaan yang semakin dalam, perumusan kebijakan pemukiman kumuh yang efektif menjadi lebih mendesak dari sebelumnya. Artikel ini berupaya untuk berkontribusi pada percakapan yang mendesak ini dengan memberikan analisis yang kritis, komparatif, dan berwawasan ke depan tentang kerangka kerja kebijakan pemukiman kumuh perkotaan.
The Role of Local Creativity in Developing the Competitiveness of Ciwaringin Hand-Written Batik Fiqih, Muhammad; Yuniarto, Bambang; Sururi, Ahmad
Strata International Journal of Social Issues Vol. 2 No. 2 (2025): August
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sijosi.v2i2.432

Abstract

This study explores the role of local creativity in enhancing the competitiveness of Ciwaringin hand-written batik, a traditional Indonesian craft facing increasing challenges from mass-produced textiles and printed batik. Local creativity, encompassing unique design development, eco-friendly material utilization, and innovative marketing strategies, is recognized as a key driver of cultural preservation and economic growth within the creative industry. Employing a qualitative conceptual approach based on an extensive literature review, this research synthesizes theories and empirical findings from reputable sources to construct a comprehensive framework on how local creativity contributes to the resilience and differentiation of Ciwaringin batik in both local and global markets. The findings highlight that local creativity not only strengthens cultural identity but also serves as an adaptive and proactive strategy to meet contemporary consumer demands, particularly among younger generations who value authenticity and sustainability. Innovations in motif design, natural dyeing techniques, and digital marketing platforms collectively form an ecosystem that enhances market visibility and competitiveness. This study recommends structured capacity-building programs, cross-generational collaboration, and supportive public policies to ensure sustainable raw material supply chains and market expansion. Further research is suggested to examine the role of digital technologies, e-commerce models, and creative economy ecosystems in advancing the long-term sustainability and global positioning of traditional batik industries.
Kinerja Implementasi dan Inovasi Kebijakan Penataan dan Pemberdayaan Pedagang Kaki Lima Di Kawasan Pasar Royal Kota Serang Sururi, Ahmad
Jurnal Wacana Kinerja: Kajian Praktis-Akademis Kinerja dan Administrasi Pelayanan Publik Vol 22, No 2 (2019)
Publisher : Pusat Pembelajaran dan Strategi Kebijakan Talenta Aparatur Sipil Negara Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31845/jwk.v22i2.154

Abstract

Pesatnya perkembangan sektor informal Pedagang Kaki Lima di kawasan perkotaan memerlukan penanganan kebijakan yang komprehensif dan sinergis dari stakeholder kebijakan. Permasalahan yang dihadapi seperti penggunaan fasilitas umum dan ruang publik sehingga menimbulkan kemacetan, mengurangi keindahan kota dan rata-rata PKL tidak mempunyai Surat Daftar Usaha (SDU) atau ilegal merupakan agenda yang mendorong adanya kebijakan penataan dan pemberdayaan. Tujuan penelitian ini adalah untuk menganalisis bagaimana kinerja implementasi kebijakan pemberdayaan dan penataan pedagang kaki lima di Kawasan Pasar Royal Kota Serang dan merumuskan strategi inovasi kebijakan pemberdayaan dan penataan pedagang kaki lima di kawasan pasar Royal  Kota Serang. Metode penelitian yang digunakan adalah jenis penelitian ini menggunakan studi deskriptif dengan pendekatan kualitatif. Subjek informan adalah 10 (sepuluh) orang yaitu pedagang kaki lima, pengelola Organisasi paguyuban pedagang kaki lima Pasar Royal Kota Serang dan aparatur Dinas Perdagangan dan Perindustrian Koperasi Kota Serang dan Satuan Polisi Pamong Praja Kota Serang. Data dalam penelitian ini diperoleh melalui data primer dan data sekunder. Kesimpulan pengukuran kinerja implementasi kebijakan pemberdayaan dan penataan pedagang kaki lima di Kawasan Pasar Royal Kota Serang masih belum optimal dilaksanakan. Berdasarkan pengukuran indikator kinerja implementasi kebijakan. Berdasarkan indikator cakupan, akses dan kesesuaian program dengan kebutuhan kinerja implementasi kebijakan pemberdayaan dan penataan PKL sudah cukup baik. Sedangkan indikator bias, indikator frekuensi dan service delivery dan indikator akses meskipun sudah dilaksanakan akan tetapi tidak dilaksanakan secara intensif dan berkelanjutan.  Kemudian strategi inovasi kebijakan pemberdayaan dan penataan pedagang kaki lima di kawasan pasar Royal  Kota Serang dilakukan melalui modifikasi lima kunci prinsip inovasi kebijakan yaitu 1)Kinds of Support; 2)Management of Innovation; 3)Type of Relationship dan 4)Kind of Value Creation dan 5) dan 5)Output and outcome innovation.  
Implementasi Program Pengembangan Sistem Pendukung Usaha Bagi Usaha Mikro Kecil Menengah (UMKM) di Kabupaten Pandeglang Muhammad, Fahrizal; Hasanah, Budi; Sururi, Ahmad
Social Science Research Journal Vol. 1 No. 1 (2024): Volume 1 No 1 Oktober 2024 (SSRJ)
Publisher : Inovasi Saintific Review - Center of Policy Innovation and Social Politics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/ssrj.v1i1.12

Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) sendiri merupakan salah satu bagian terpenting dari perekonomian suatu bangsa dan daerah tak terkecuali di Indonesia. UMKM merupakan salah satu motor penggerak perekonomian Indonesia. Sejak krisis moneter ditahun 1997 yang belakangan ini telah berkembang menjadi krisis multidimensi, Indonesia telah berupaya menata kembali pembangunan diberbagai sektor. Selama pemerintah Orde Baru tingkat pengangguran semakin besar, kemiskinan ini tak berkunjung berkurang, dan kesenjangan antara sektor, antar pelaku dan wilayah semakin besar. Tingkat pengangguran juga masih sangat besar, terlebih lagi setelah terkena dampak krisis moneter ini. Banyak perusahaan besar dan perbankan yang bangkrut dan memberhentikan karyawannya atau PHK. Usaha kecil menengah (UKM) merupakan suatu unit usaha kecil yang mampu berperan serta berfungsi sebagai katup pengaman baik dalam menyediakan alternatif kegiatan usaha produktif, alternative penyaluran kredit, maupun dalam hal penyerapan tenaga kerja. UKM dianggap penyelamat perekonomian Indonesia di masa krisis periode 1999-2000.
Urban Area Policy Innovation From The Perspective of Public Policy in Serang Municipality, Indonesia Sururi, Ahmad
Jurnal Transformative Vol. 10 No. 1 (2024): Maret
Publisher : Faculty of Social and Political Science Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.transformative.2024.010.01.2

Abstract

This article aims to discuss the policy implications and criteria for ideal urban area policy innovation from a public policy perspective. This research was conducted using a case study approach using semi-structured interview data collection techniques as a data collection instrument. The results of the research show that the policy implications for urban residential areas in Serang City are still not optimal due to the limited authority of the city government and the lack of integration of SiKasep policy innovations with urban needs and problems. Apart from that, SiKasep policy innovations have not been able to have an impact due to the low ability and willingness to innovate within the civil service. country. The policy innovation criteria for ideal urban residential areas in Serang City can be applied through the New Public Services (NPS) approach as a representation of policy innovation. Research findings show the importance of strengthening regulations and legitimacy, especially in formulating programs and policies for urban residential areas that are based on regional policy standards; second, the importance of encouraging policy interventions related to access to basic services for the community; third, it is important to encourage policy actors to develop integrated programs and minimize the various interests that hinder policy innovation in urban residential areas; and fourth, participation and involvement of non-governmental elements is very important to obtain broader policy support.
2. Efektivitas Collaborative Governance Dalam Kebijakan Penanganan Stunting Sururi, Ahmad; Mulyasih, Rahmi; Winangsih, Rahmi
Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Vol 9 No 2 (2025): Vol. 9 No. 2, November 2025
Publisher : Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah Kabupaten Sragen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32630/sukowati.v9i2.518

Abstract

The purpose of this study is to analyze the effectiveness of collaborative governance in stunting management policies in Serang Regency. This study uses a qualitative descriptive approach. The selection of the research location was carried out in Mongpok Village, Cikeusal District, Serang Regency. Data collection techniques through observation and interviews with 12 (twelve) informants. Data were analyzed using systematic qualitative data analysis, namely through the stages and processes of data classification (data coding), labeling, and category compilation. The results of the study indicate that the effectiveness of collaborative governance in stunting management policies in Mongpok Village, Serang Regency is quite effective based on four approaches, namely optimizing needs and use of resources, results achieved, collaboration processes and stakeholder satisfaction. The findings of the study indicate the importance of active commitment and responsibility on local actors such as village heads, community and religious leaders in overcoming various problems of stunting management that occur in the community and at the same time encouraging the important role of religious and community leaders to actively participate in every socialization activity and invite the entire community to behave cleanly and healthily in an effort to succeed in stunting management policies