Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Aplikasi Bisnis Kesatuan

Penerapan Social Media Marketing Pada Kinasih Resort & Conference Bogor Muchtar, Sephia Herliana; Sulistiono, Sulistiono; Mulyana, Ade
Jurnal Aplikasi Bisnis Kesatuan Vol. 4 No. 2 (2024): JABKES Edisi Agustus 2024
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v4i2.1916

Abstract

Marketers today view social media as a great potential to increase market share. Companies can use social media marketing to sell products, build brand equity, and grow greater customer loyalty. This study aims to determine: 1) Implementation of social media marketing at Kinasih Resort & Conference Bogor; 2) Obstacles in implementing social media marketing at Kinasih Resort & Conference Bogor; 3) How to overcome obstacles in implementing social media marketing at Kinasih Resort & Conference Bogor. The results of this study include: 1) Implementation of social media marketing including utilizing social media platform features, creating account identities, and communicating with prospects through broadcasts; 2) Obstacles that arise in implementing social media marketing including obstacles in increasing traffic and leads because targets often respond slowly to communication; 3) solutions that have been implemented by the company include diligently checking targets and rechecking in making offers. Keywords: social media marketing, digital marketing, social media
Rancang Bangun Sistem Informasi Petty Cash Dengan Pendekatan Modifikasi Extreme Programming : Studi Kasus PT XYZ Mulyana, Ade; Hermawan, Yanto; Listari, Sinta
Jurnal Aplikasi Bisnis Kesatuan Vol. 4 No. 3 (2024): JABKES Edisi Desember 2024
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v4i3.1996

Abstract

The Petty Cash Information System plays an important role in managing the daily operational funds of the company. PT. XYZ is a company engaged in the banking sector. Given the importance of efficiency and accuracy in managing Petty Cash for the company, this research aims to design and build a web-based Petty Cash information system that can assist PT. XYZ in managing and monitoring their small cash funds. The methodology used in this research is Agile Extreme Programming method, which includes system requirements analysis, system design, and web-based application development. The system requirements analysis involves identifying the needs and requirements necessary for managing Petty Cash. Based on the results of the requirements analysis, a system design is created that includes database design, user interface, and system workflow. It is expected that by implementing this system, a prototype for the Petty Cash information system will be generated, which can potentially be implemented by PT. XYZ to enhance efficiency, accuracy, and control over Petty Cash management in the company.   Keywords: Design and Development, Petty Cash, Web -Based, Agile, Extreme Programming