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All Journal Global Research on Tourism Development and Advancement (GARUDA)
Saragi, Charles Parnauli
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Citra Destinasi dan Fasilitas Wisata pada Minat Kunjung Wisatawan Taman Margasatwa Saragi, Charles Parnauli; Prahmana, Shafa Putri; Utami, Nisa Rahmaniyah
Stupa Vol 7 No 1 (2025): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.7.1.41-49

Abstract

The purpose of this study was to determine the effect of destination image and tourist facilities on the interest of repeat tourists at the Ragunan Wildlife Park tourist attraction. This study used a quantita-tive method with multiple linear regression analysis. The sampling technique used purposive sampling with a sample size of 105 re-spondents. The analysis techniques used were instrument testing, classical assumption testing, and hypothesis testing using IBM SPSS Statistics 25 software. The results of this study indicate that: 1) Des-tination Image partially has a positive and significant effect on the interest in repeat visits to the Ragunan Wildlife Park tourist attrac-tion. 2) Tourist facilities partially have a positive and significant effect on the interest in repeat visits to the Ragunan Wildlife Park tourist attraction. 3) Destination image and tourist facilities simulta-neously have a positive and significant influence on the interest in repeat visits to the Ragunan Wildlife Park tourist attraction.
Influence of Tourism Product and Service Quality On Consumer Satisfaction Saragi, Charles Parnauli; Azzahra, Nadira; Utami, Nisa Rahmaniyah
Stupa Vol 7 No 2 (2025): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.7.2.73-81

Abstract

This study examines the influence of educational tourism product quality and service quality on consumer satisfaction at PT Ekowisata Kreatif Indonesia. Superior products with unique advantages can attract consumer interest, driven by internal motivation to purchase. Understanding product and service quality is essential for tour providers to meet consumer needs and create satisfaction. Using a quantitative approach, the research involved 100 respondents determined through the Slovin formula and selected via simple random sampling. Data analysis employed the Partial Least Square (PLS) method with SmartPLS software, covering measurement models, structural models, and hypothesis testing. Findings revealed that both product quality and service quality significantly affect consumer satisfaction, with service quality showing the strongest influence. This indicates that consumers are highly satisfied with the services offered during educational tours. Overall, the study highlights that maintaining high product and service quality is crucial in enhancing consumer satisfaction within the tourism industry.
Co-Authors Nadira Azzahra, Nadira Prahmana, Shafa Putri