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Peran Content Creator dalam Membangun Branding Produk Islami melalui Instagram @Shirata.id Kesyahda, Meyzal; Guruh Ramdani
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.38058

Abstract

Penciptaan konten saat ini menjadi peran kunci bagi perusahaan dalam membangun branding. Penelitian ini mengkaji peran content creator di Shirata Indonesia dalam membangun branding produk Islami. Shirata Indonesia merupakan sebuah merek yang berfokus pada penjualan sandal umrah dan sandal wudhu. Content creator bertanggung jawab dalam merancang dan membuat konten yang selaras dengan identitas merek serta mengembangkan strategi pengeditan konten yang menonjolkan nilai-nilai atau simbol Islami. Proses perancangan dan pembuatan konten melibatkan umpan balik dari tim content creator, sedangkan penerapan branding dilakukan melalui evaluasi rutin bersama tim. Metode pengumpulan data yang digunakan adalah partisipasi aktif dan observasi. Hasil penelitian ini menunjukkan bahwa peran content creator di Shirata Indonesia sangat krusial dalam membangun branding produk Islami dan menciptakan identitas merek yang kuat.
Dua lukisan hiperealisme Dede Eri Supria: kontestasi budaya tradisi dan modern dalam kehidupan masyarakat urban di Jakarta Guruh Ramdani; M. Yoesoef; Tommy Christomy; Shuri Mariasih Gietty Tambunan
Jurnal Desain Vol 12, No 2 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v12i2.26343

Abstract

Hegemoni Soeharto dalam Buku Komik Merebut Kota Perjuangan, 1 Maret 1949 Guruh Ramdani; Haries Marithasari; Renny Soelistiyowati
Jurnal Desain Vol 9, No 3 (2022): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v9i3.12711

Abstract

Digital Popularity and Self-Confidence: Examining the Role of Instagram Followers among University Students Ersya Shafira Chairani; Hari Otang Sasmita; Guruh Ramdani; Fahmi Fuad Cholagi
jitek Vol 13 No 2 (2026): Maret 2026
Publisher : Poltekkes Kemenkes Jakarta III

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32668/jitek.v13i2.2335

Abstract

Abstract The rapid expansion of social media has transformed how university students construct identity and evaluate self-worth, with Instagram emerging as a prominent platform for social validation. This study aimed to examine the relationship between Instagram follower count and self-confidence among university students, positioning follower count as a psychosocial indicator of digital social approval. Using a quantitative cross-sectional design, data were collected through an online survey administered to 76 undergraduate students who actively used Instagram. Self-confidence was measured using a Likert-scale questionnaire adapted from social self-efficacy theory, while follower count was assessed through self-reported data. Instrument validity and reliability were confirmed prior to analysis.Normality testing indicated non-normality, leading to the use of Spearman’s rank-order correlation to examine the association between variables. The results revealed a strong, statistically significant positive relationship between Instagram follower count and self-confidence, indicating that students with higher follower counts reported greater confidence in social interactions. These findings suggest that follower count serves as a meaningful form of social validation, influencing students’ self-perceptions in both digital and offline contexts.The study highlights the psychological implications of digital popularity metrics and underscores the need for higher education institutions to promote digital literacy and mental health awareness. By fostering critical engagement with social media, universities can help students develop healthier relationships with online validation and support more resilient forms of self-confidence.