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TEKNOLOGI DIGITAL SEBAGAI MEDIA OBJEKTIFIKASI PEREMPUAN: KAJIAN KRITIS MEDIA SOSIAL Khairah, Himmatul; Tambunan, Shuri Mariasih Gietty
Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Vol 3, No 2 (2019): Jurnal Muara Ilmu Sosial, Humaniora, dan Seni
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmishumsen.v3i2.3507.2019

Abstract

Sebagai bagian dari perkembangan teknologi digital yang sangat dinamis, media sosial dapat berfungsi sebagai media pemberdayaan perempuan atau media untuk meningkatkan kesadaran (awareness) terhadap isu-isu gender. Akan tetapi, dalam kenyataannya, media sosial justru dipakai sebagai alat pelanggeng dominasi ideologi patriarki yang memosisikan perempuan sebagai obyek atau pihak yang lebih inferior. Kajian kritis terhadap media sosial melalui pendekatan multi disiplin seperti yang dilakukan dalam penelitian ini dengan menggunakan metode digital ethnography harus terus dikembangkan agar penelitian akademis dapat membongkar ideologi dominan dalam praktik budaya yang terjadi di media sosial. Penelitian ini menganalisis bagaimana media sosial Instagram digunakan oleh penggunanya, dalam hal ini seorang public figure, yang memiliki follower dalam jumlah banyak melalui akun @phtfcl, untuk mengkonstruksi imaji laki-laki maskulin sebagai individu yang sukses karena memiliki kekayaan yang dapat digunakan untuk mendapatkan perempuan ‘ideal’. Pemikiran dasar penelitian ini adalah bagaimana objektifikasi perempuan terutama dalam media sosial sangat terkait dengan status sosial perempuan di dunia ‘nyata.’ Inilah yang kemudian menjadi signikansi utama mengapa media sosial harus selalu dipermasalahkan kompleksitasnya. Permasalahan utama adalah bagaimana PHT mengkonstruksi pemaknaan dominan atas dirinya sebagai bagian dari konstruksi dominan mengenai maskulinitas yang memosisikan perempuan sebagai obyek. Temuan penelitian menunjukkan objektifikasi perempuan sebagai bentuk pelanggengan budaya patriarki yang direproduksi secara berkesinambungan oleh media sosial. Akan tetapi, peneliti juga menemukan adanya dinamika afirmasi dan kontestasi oleh warganet sebagai bagian dari masyarakat jejaring yang secara aktif menunjukkan agensinya dalam memaknai objektifikasi tersebut. As part of the dynamic development of digital technology, social media serves as a medium for women empowerment or to increase awareness of gender issues. However, in reality, social media is often used as a tool to perpetuate the domination of patriarchal ideology that positions women as more inferior objects or party. Critical studies of social media through a multidisciplinary approach as conducted in this study using digital ethnography methods must continue to be developed in order for academic research to dismantle the dominant ideology in cultural practices that occur in social media. This study analyze how Instagram social media is used, in this case, by a public figure with a large number of followers through the @phtfcl account, to construct the image of masculine men as successful individuals because they have wealth that can be used to get 'ideal' women. The basic thinking of this research is how the objectification of women, especially in social media is closely related to the social status of women in the 'real' world. This is then the main significance of why social media must always be questioned about its complexity. The main problem is how PHT constructs the dominant meaning of himself as part of the dominant construction of masculinity that positions women as objects. Research findings show objectification of women as a form of perpetuating patriarchal culture that is reproduced on an ongoing basis by social media. However, researchers also found the dynamics of affirmation and contestation by citizens as part of a networked society that actively shows its agency in interpreting said objectification.
(De)Constructing the Self and Other in Veer Zaara Shuri Mariasih Gietty Tambunan
Metathesis: Journal of English Language, Literature, and Teaching Vol 3, No 1 (2019): Metathesis: Journal of English Language, Literature, and Teaching
Publisher : English Education Study Program, Faculty of Education and Teachers Training, Tidar Univer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/metathesis.v3i1.1253

Abstract

Films as cultural texts articulate the politics of everyday lives and one of the issues often depicted is on nationalism. The chosen case study for this article is Veer Zaara (2004), a romantic Bollywood movie telling us the story of two lovers from India and Pakistan who have to undergone multiple challenges to be together. The conflicts represent the ongoing and completely unresolved sibling rivalry between the two countries particularly after the partition in 1947. The main research question is how the film depicts the process of self-identification from the Indian characters by looking at the “cultural similarities and differences” compared to the Pakistani character while representing the effort of drawing a boundary between India and Pakistan? Research findings who that there are three dominant representational elements (space, religion and gender) in which the film with its authority select what forms of representation it would present concerning each country. In doing so, the film is making sure that India is identifying itself as a nation which is different from Pakistan or by drawing the boundary of India as the self and Pakistan as the other.
Prosthetic memory: Re-creating the experience of trauma in Iñárritu’s 11'09''01 Shuri Mariasih Gietty Tambunan
EduLite: Journal of English Education, Literature and Culture Vol 4, No 2 (2019): August 2019
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.765 KB) | DOI: 10.30659/e.4.2.226-235

Abstract

9/11 will always be a traumatic experience not only for Americans but also for the rest of the world. This trauma has been re-articulated in a number of mass culture or popular culture products, such as novels or films. As argued by Landsberg (2004), mass culture could be used to attract the public in making sense of history, memory, politics and identity, including traumatic moments. In this article, the chosen case, a short film by Iñárritu’s entitled 11'09''01 shows how a cultural product intended for the masses has the potentials to change the structure of memory construction. The film has been criticized to be focusing on the traumatic aspect and do not highlight the heroic discourse, which was the most celebrated notion of the 9/11 tragedy. As the most experimental entry, this article argues that the short film among the others in the same project represents an effort to empathize with the pain felt on that day by utilizing ‘authentic’ materials, such as segments of media broadcasts from all over the world and recordings of the victims’ last phone calls to their loved ones. It also uses the images of people falling or jumping from the two towers leading into the ethical challenges for the cinematic documentation of a traumatic event, which will also be discussed in this article. The main method of analysis is textual analysis and Landsberg’s conceptualization of Prosthetic Memory is used to interpret the data. The article concludes that the short film could be seen as a Transferential Space in transferring memories of 9/11 to the audience who might not have experience it directly. 
Representasi Brand Activation Ruangguru Periode 2018 – 2019 Dita Rachma Sari; Shuri Mariasih Gietty Tambunan
JSRW (Jurnal Senirupa Warna) Vol. 8 No. 1 (2020): Seni dan Revolusi Industri 4.0
Publisher : Fakultas Seni Rupa - Institut Kesenian Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36806/.v8i1.82

Abstract

Ruangguru merilis platform edukasi yang menarik perhatian dan mengubah budaya belajar siswa di Indonesia. Aplikasi ini menawarkan metode pembelajaran secara digital sehingga dapat menciptakan ruang belajar digital baru bagi masyarakat urban milenial. Hasil representasi dari brand activation Ruangguru dan posisi yang muncul setelah refleksi dari brand activation akan dianalisis lebih lanjut dalam penelitian ini. Penggunaan Instagram sebagai media promosi untuk masyarakat urban milenial dapat mencapai lima aktivasi yang terdiri dari aktivasi pemasaran langsung (direct marketing activation), aktivasi media sosial (social media activation), aktivasi promosi (promotion activation), aktivasi pemasaran acara (event marketing activation), dan aktivasi sponsor (sponsorship activation). Selama 2018–2019, Ruangguru berhasil mengkonstruksi brand dalam benak konsumen sebagai bimbel online melalui teknologi digital yang memiliki fleksibilitas dan aksesibilitas, trendy dan hip! pembelajaran personal dan mandiri. Namun, semuanya memunculkan kontradiksi yang pada gilirannya membangun eksklusivitas, kapitalis, dan kebebasan semu.
MEDIA SOSIAL, BUDAYA PENGGEMAR SEPAK BOLA DAN (RE) ARTIKULASI DISKURSUS DOMINAN MENGENAI KEISLAMAN Danang Salahuddin Aditya Lukmana; Shuri Mariasih Gietty Tambunan
Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Vol 3, No 2 (2019): Jurnal Muara Ilmu Sosial, Humaniora, dan Seni
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmishumsen.v3i2.3493.2019

Abstract

Media sosial dan kreatifitas budaya penggemar dapat dianalisis dengan pendekatan multidisiplin untuk membongkar ideologi dominan yang melatarbelakangi praktik budaya tersebut. Selain itu, kajian terhadap media sosial juga dapat menunjukkan bagaimana ranah budaya populer seperti akun penggemar sepak bola ternyata tidak terlepas dari usaha afirmasi diskursus Keislaman dominan yang berkembang di Indonesia sejak beberapa tahun belakangan ini. Akan tetapi, apabila diskursus Keislaman terutama yang erat kaitannya dengan tubuh (atau yang berkaitan dengan aurat di media sosial) biasanya dikaitkan dengan perempuan, dalam penelitian ini justru dibicarakan dalam konteks budaya penggemar sepak bola yang didominasi penggemar laki-laki. Pergeseran atau pembalikan diskursus ini dilakukan akun @plesbol dengan cara menarik jumlah penggemar melalui representasi diri sebagai akun yang sarkastik ketika membahas persepakbolaan. Oleh karena itu, analisis dilakukan dengan metode kajian tekstual dan “observation ethnography” untuk melihat bagaimana akun ini melakukan ‘dakwah’ dengan strategi menggabungkan budaya populer fandom dengan ranah keseharian, yaitu diskursus agama, dalam ruang digital. Pertanyaan utama penelitian ini adalah bagaimana akun tersebut mengemas dan mengartikulasikan nilai-nilai Islami dalam kaitan dengan representasi akun tersebut sebagai akun sepak bola yang kerap menampilkan sarkasme. Berdasarkan hasil analisis ditemukan bahwa setelah mendapatkan pengikut (follower) cukup banyak, @plesbol juga mengunggah postingan yang mengartikulasikan Keislaman atau mengenai rekonseptualisasi aurat laki-laki dan ajakan ketaatan dalam praktik keIslaman. Social media and fanfare cultural creativity can be analyzed with a multidisciplinary approach to dismantle the dominant ideology that lies behind these cultural practices. In addition, studies on social media can also show how the realm of popular culture such as soccer fan accounts is apparently inseparable from the effort to affirm dominant Islamic discourses that have developed in Indonesia in recent years. However, if Islamic discourse, especially those closely related to the body (or relating to genitals on social media) is usually associated with women, in this study it is discussed in the context of the culture of football fans dominated by male fans. This shift or reversal of discourse is done by @plesbol account by attracting a number of fans through self-representation as a sarcastic account when discussing football. Therefore, the analysis was conducted using textual study method and observation ethnography to see how this account performs 'da'wah' by combining fandom popular culture with everyday realms, namely religious discourse, in the digital space. The main question of this research is how this account packs and articulates Islamic values in relation to the account's representation as a sarcastic football account. Based on the result of the analysis it was found that after getting quite a number of followers, @plesbol also uploaded posts that articulated Islam or regarding the reconceptualization of male genitalia and invitations to obedience in Islamic practices.
AKTIVISME DAN KAPITALISME DIGITAL: KONSTRUKSI BRANDING WARUNG KOPI MELALUI INSTAGRAM Nabilla Nailur Rohmah; Shuri Mariasih Gietty Tambunan
Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Vol 3, No 1 (2019): Jurnal Muara Ilmu Sosial, Humaniora, dan Seni
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmishumsen.v3i1.3505

Abstract

Berkembangnya teknologi digital dan demokratisasi di berbagai aspek kehidupan di Indonesia saat ini telah mendorong pesatnya gerakan sosial, budaya maupun politik di ruang publik. Salah satunya adalah bermunculannya warung kopi sebagai tempat berkumpul, menyuarakan pendapat, dan mendiskusikan berbagai permasalahan. Studi kasus penelitian ini adalah bisnis warung kopi yang mengasosiasikan diri dengan aktivisme dan seiring dengan penciptaan tren konsumsi dan gaya hidup kelas menengah urban. Fenomena tersebut tidak terlepas dari wacana third wave coffeee yang sedang menarik perhatian dan minat para aktivis untuk menghubungkan specialty coffee dengan pemberdayaan petani dan pengembangan bisnis skala mikro. Dalam masyarakat jejaring (the network society) saat ini, banyak di antara para pengelola bisnis warung kopi menggunakan media sosial sebagai sarana untuk membangun jejaring dan promosi. Media sosial menjadi salah satu media promosi yang strategis karena menawarkan efektifitas dalam menyampaikan gagasan aktivisme serta kepentingan bisnis sekaligus. Artikel ini membahas bagaimana bisnis warung kopi mengasosiasikan diri dengan dunia aktivisme dan memosisikan branding mereka melalui media sosial Instagram. Penelitian ini menggunakan pendekatan Cultural Studies, dan dilakukan dengan menggabungkan metode digital etnografi dan metode analisis tekstual. Tiga akun Instagram, @kopikultur, @kopikintamani dan @kedaikopi_kalimetro, dianalisis untuk mendiskusikan kompleksitas konstruksi branding warung kopi dalam kaitannya dengan isu identitas gerakan, transformasi sosial, dan kepentingan ekonomi. Hasil penelitian menunjukkan bahwa konstruksi branding warung kopi di Instagram memuat adanya upaya penciptaan transformasi sosial melalui aktivisme konsumen serta artikulasi identitas gerakan dalam rangka akumulasi kapital sosial dan simbolik. The development of digital technology and democratization of various aspects of life in Indonesia today has encouraged rapid social, cultural and political movements in public forum. One such example is the emergence of coffee shops as a place to gather, voice opinions, and discuss various issues. The case study of this research is a coffee shop businesses associating themselves with activism and going hand in hand with the consumption trends and lifestyle of the urban middle class. This phenomenon is inseparable from the discourse of third wave coffee which is attracting the attention and interest of activists to connect specialty coffee with the empowerment of farmers and micro-scale business development. In current network society, many coffee shop business managers use social media as a mean to build networks and for promotions. Social media is a strategic promotion media for its effectiveness in conveying activism ideas along with business interests. This article discusses how coffee shop businesses associate themselves with activism and position their branding through Instagram. This study used Cultural Studies approach, and was carried out by combining digital ethnographic method and textual analysis method. Three Instagram accounts, @kopikultur, @kopikintamani and @kedaikopi_kalimetro, were analyzed to discuss the complexity of the coffee shop branding construction in relation to issues of movement identity, social transformation, and economic interests. The result showed that the construction of a coffee shop branding on Instagram carries along an effort to create social transformation through consumer activism as well as the articulation of movement identity in the context of the accumulation of social and symbolic capital.
Konstruksi Peran Gender dalam Produksi dan Konsumsi Makna Gugon Tuhon Ella Nazerinatul Fauziyah; Shuri Mariasih Gietty Tambunan; Rias Antho Suharjo
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 8 No 2 (2022): Ideas: Pendidikan, Sosial, dan Budaya (Mei)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v8i2.746

Abstract

Terdapat kepentingan kuasa dan ideologi dominan dalam tradisi gugon tuhon yang sudah menjadi bagian dari kehidupan sehari-hari masyarakat Jawa. Artikel ini bertujuan untuk mengeksplorasi bagaimana makna diproduksi (encoded) dan dikonsumsi (decoded) dalam teks gugon tuhon yang dijadikan korpus penelitian. Metode penelitian yang digunakan adalah analisis tekstual dan metode etnografi yaitu FGD (Focus Group Discussion). Temuan penelitian menunjukkan bagaimana perempuan diposisikan dalam gugon tuhon yaitu sebagai perempuan yang pasif dan submisif terhadap laki-laki dan dibatasi dalam ruang domestik. Dalam proses konsumsi makna, responden bernegosiasi atau berkontestasi dengan pemaknaan dominan yang ditawarkan gugon tuhon. The tradition of gugon tuhon in Javanese society, which has been imbedded in the everyday lives, is highly associated with power relation and dominant ideology. This article aims to explore how meaning is produced or encoded and consumed or decoded in the selected gugon tuhon texts. The method of analysis is through textual analysis and ethnography mainly Focus Group Discussion. Research findings show how gugon tuhon construct on how women are positioned in the society, which is being passive and submissive towards men and also is restricted in the domestic space. In the process of consumption, findings show that respondents are negotiating or contesting the dominant meanings offered by the texts.
Indonesian Media Framing of Reportage on the Crimean Peninsula Crisis Mochamad Aviandy; Shuri Mariasih Gietty Tambunan; Silva Tenrisara Pertiwi Isma
SOSHUM : Jurnal Sosial dan Humaniora Vol. 11 No. 3 (2021): November 2021
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.506 KB) | DOI: 10.31940/soshum.v11i3.267-278

Abstract

This research investigates how one of the mainstream media in Indonesia frames Russia in its reportage. One of the selected cases is the 2014 Crimean Peninsula crisis. The Crimean Peninsula Crisis was a major international event that reported comprehensively by Kompas. This research will reveal Kompas’ bias in its reportage on Crimea and the factors that underlie the bias. In investigating the issue, this research uses Norman Fairclough’s critical discourse analysis. It follows Fairclough method of critical discourse analysis by using text as a discourse. It is found that as one of the mainstream media in Indonesia, Kompas reportage is not neutral as it depicts Russia through a negative frame. Analysis on semiotic factors, intertextuality, and how the media bias could be handled are the focuses of this research.
TWITTER, PLEASE DO YOUR MAGIC: AMPLIFIKASI EMPATI DI MEDIA SOSIAL Anandani Difratia Prihabida; Shuri Mariasih Gietty Tambunan
Metahumaniora Vol 12, No 3 (2022): METAHUMANIORA, DESEMBER 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/metahumaniora.v12i3.39054

Abstract

Frasa kunci “Twitter, please do your magic” yang masif digunakan di Indonesia untuk saling menolong masuk dalam tren percakapan yang mendominasi selama beberapa tahun terakhir. Penelitian ini bertujuan mengeksplorasi bagaimana keterlibatan perasaan yang sama (shared emotion) di balik aksi saling menolong dalam produksi cuitan dengan frasa kunci “Twitter, please do your magic” memicu budaya partisipasi dan membentuk aktivisme digital. Penelitian ini menggunakan metode analisis tekstual untuk melihat tingkat engagement (pelibatan), yaitu jumlah retwit, suka, dan balasan serta konten pada cuitan dengan frasa kunci tersebut. Korpus penelitian dibatasi pada tiga akun Twitter yang masuk kategori popular dengan tingkat pelibatan yang tinggi: @elsyandria, @Rumbunisme, dan @naoctua. Temuan penelitian menunjukkan bahwa frasa kunci “Twitter, please do your magic” dalam cuitan akun @elsyandria, @Rumbunisme, dan @naoctua mengaktivasi reflex dan moral emotions dan memicu budaya partisipasi dalam bentuk keterlibatan para pengguna Twitter lainnya. Melalui proses tersebut, aktivisme digital berbasis empati pun tercipta ketika ketiga akun sebagai opinion leader/penggagas memobilisasi massa yang ditunjukkan melalui bagaimana para pengguna Twitter melakukan aksi kolektif untuk memenuhi tujuan dari cuitan dengan frasa kunci “Twitter, please do your magic” yang diproduksi.
REPRESENTATION OF MARRIED YOUNG WOMEN IN “A DAY IN MY LIFE”: AFFIRMATION AND NEGOTIATION OF THE CONSTRUCTION OF FEMININITY IN TIKTOK Wemmy Sihombing; Shuri Mariasih Gietty Tambunan
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 12 No 1 (2023): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v12i1.5761

Abstract

A Day in My Life (ADML) videos are TikTok contents that describe what the TikTokers do in their everyday lives. This research aims to explore how femininity is constructed through ADML videos. By utilizing textual analysis methods, this article highlights how Indonesian female TikTokers affirm or negotiate with the dominant ideology in the society, in this case patriarchal ideology. Research findings reveal that in their content, @sindisafitrii and @gelialinda affirm the patriarchal ideology by constructing the notion of marrying at such a young age due to social factors and culture constructions. Furthermore, they also construct the idea of marriage as “halal” or lawful or permitted under Islamic law. On the other hand, ADML videos by both TikTokers are also ambiguous in portraying the domestic role divisions between husband and wife. On one side, husbands are portrayed to have a balanced gender role with their wives. However, in some videos, the narratives showcase how uncommon it is for husbands to be involved in domestic roles and how they are glorified for doing their chores in the domestic area. Research findings also uncover that these ADML videos portray how women should gain personal financial security; even though they also depict that the reason why the two TikTokers choose to get married at a young age is for financial security. The ambiguous portrayal of how femininity is constructed in both TikTok accounts through their A Day in My Life videos represents how they affirm yet negotiate with patriarchal ideology.