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All Journal Aptisi Transactions on Management ESENSI: Jurnal Manajemen Bisnis Human Capital Development Panorama Nusantara
Meylani Tuti
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Human Capital Development

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Maulia Samsa Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Keputusan Pembelian Pada Hajj Chicken Resto Pakisaji Malang Maulia Samsa; Meylani Tuti
Human Capital Development Vol 9 No 2 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine whether product quality, price and brand image affect purchasing decisions. The population in this study were visitors to Hajj Chicken Resto Pakisaji Malang who had made purchases more than twice. The sample used in this study is purposive sampling using the number of respondents 120 people. The method used is quantitative research methods and uses multiple linear analysis techniques. The results of the study prove that there is an influence of product quality (X1), price (X2) and brand image (X3) on purchasing decisions (Y) fried chicken flour at Hajj Chicken Resto Pakisaji Malang partially and simultaneously.
Pengaruh Kualitas Pelayanan, Kepercayaan, dan Citra Merek Terhadap Kepuasan Konsumen Salma Yudita Pratiwi; Meylani Tuti
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the effect of service quality, trust, brand image on consumer satisfaction. The population in this study are consumers who use the Jakarta Explorer Tour bus. The sampling technique used is purposive sampling, namely respondents who use the Jakarta Explorer Tour bus who have done it more than twice and obtained a total sample of 200 people. To test the proposed hypothesis, this study uses the (Partial Least Squares- Structural Equation Modeling) PLS-SEM. The PLS SEM analysis was carried out in two stages in 2 sessions. The initial stage is an analysis of reliability and validity, while the second session is the estimation and leveraging of the path coefficients and power of the structural model. This research uses the help of software SmartPLS 3.2.9. The results of this study indicate that there is a direct positive between brand image and trust on consumer satisfaction and an indirect effect of service quality on customer satisfaction.
Co-Authors Ade Pristiwani Ade wira Surya pangestu Adila ramadhani Ahmad Dani Rifai Andary Nur Afifah Bangkit Saputra Diana Isbarhani Elza Dwi Fernanda Fitri Nur Aliyah GABRIELA JULIANTI Harvellino Fernando Inggit Rahmawati lastri Juli Yanti Maribeth Adela Maulia Samsa Melianto Sandi Refita Filiang ryan akmal arisandi Salma Yudita Pratiwi Septian Tri Saputra