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All Journal Jurnal Manajemen Terapan dan Keuangan Prosiding PESAT Business and Management Review Jurnal Mirai Management EBSJ Seminar Nasional FISIP Unila Jurnal Ilmiah Manajemen Kesatuan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Bisnis dan Manajemen (JBM) Reviu Akuntansi, Manajemen, dan Bisnis Amkop Management Accounting Review (AMAR) International Journal of Asian Business and Management (IJABM) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Epaper Bisnis: International Journal Entrepreneurship and Management International Journal of Economics, Business and Innovation Research Harmony Management: International Journal of Management Science and Business
Dorothy R. H. Pandjaitan
Universitas Lampung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Dampak Pengetahuan Lingkungan pada Generasi Z terhadap Perilaku Pembelian Ramah Lingkungan Studi pada Industri Fashion: Konsep Identitas Pribadi dan Sosial Muhammad Dikhya Rahman; Dorothy Rouly Haratua Pandjaitan; Angga Febrian
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 3 (2026): JUNI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

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Abstract

Sustainable consumption practices, notably in the fashion sector, are being encouraged by growing environmental consciousness. However, there is still a disconnect between consumers' intentions to purchase environmentally friendly goods and their actual purchasing habits, particularly among Gen Z. This study investigates the relationship between Personal Identity and Social Identity and the intention to purchase eco-friendly products. It also investigates the role of Specific Environmental Knowledge as a moderator and the role of that desire as a mediator for green purchasing behavior. 260 Gen Z respondents who are concerned about the environment were surveyed as part of the study's quantitative methodology. Purposive sampling was used to choose the sample, and PLS-SEM with SmartPLS 4 was used to analyze the data. The study's findings demonstrate that social and personal identities significantly and favorably influence consumers' intentions to make green purchases. However, neither the association between personal identity nor social identity and green buy behavior is mediated by green purchase intention, nor does it significantly impact green purchase behavior. Furthermore, it has not been demonstrated that specific environmental knowledge moderates this link. These results point to an intention-behavior gap, where actual purchasing behavior has not yet been influenced by the intention to purchase eco-friendly products. This study contributes to the body of knowledge regarding Generation Z's green consumer behavior in the fashion sector.
Pengaruh Dimensi Motivasi Belanja Hedonis terhadap Pembelian Impulsif pada Situs Marketplace Shopee Misbah Arbaiah; Dorothy Rouly Pandjaitan; Dwi Asri Siti Ambarwati
Reviu Akuntansi, Manajemen, dan Bisnis Vol 2 No 1 (2022): Juni
Publisher : Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v2i1.1477

Abstract

Purpose: This research is based on the online shopping trend which has increased in Indonesia and the Shopee marketplace site which has experienced a very significant increase in sales from previous years. Research methodology: This study aims to analyze the effect of the Hedonic Shopping Motivation Dimension on impulse buying. The population in this study are consumers who have made impulse purchases on the Shopee marketplace site. The sample in this study was taken using a purposive sampling method and determined by the Bernoulli formula. Results: The results of this study indicate that Idea Shopping (X3), Social Shopping (X4), and Relaxation Shopping (X5) have a positive and significant effect on Impulsive Purchases on the Shopee marketplace site. The results of this study indicate that the variable that has the most dominant effect on impulse buying is relaxation shopping and the variable that has the least effect is social shopping. Limitations: This research focuses on experience, idea, value, social and relaxation as independent variables; and the competitive advantage as dependent variable. Contribution: This research explains the effect on Impulsive Purchases on the Shopee marketplace site and also the implications of marketing management theory.
Co-Authors Achmad Yahya Teguh Panuju Angga Febrian Azizah, Althaffiani Rosa Dimaz Satritama Alwan Dwi Asri Siti Ambarwati Elsa Dea Damayanti Gaka Awangga Ghin Erza Fortuna Misbah Arbaiah Mudji Rachmat Ramelan Muhammad Dikhya Rahman Mutia Amalia Nabila Dafiya Azhar Nanda Destyana Suci Nurul Husna Nuzul Inas Nabila Nuzul Inas Nabila Nuzul Inas Nabila, Nuzul Inas Satria Bangsawan Stefany Crisnia Gunawan Stevira Andien Razika Suci, Nanda Destyana Susanto, Erlans Firman Syauqi, Muhammad Ryan Triana Rospita Andharilla