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All Journal Jurnal Manajemen Terapan dan Keuangan Prosiding PESAT Business and Management Review Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Mirai Management EBSJ Seminar Nasional FISIP Unila Jurnal Ilmiah Manajemen Kesatuan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Bisnis dan Manajemen (JBM) International Journal of Education, Social Studies, And Management (IJESSM) Journal of Social Research Reviu Akuntansi, Manajemen, dan Bisnis Amkop Management Accounting Review (AMAR) International Journal of Asian Business and Management (IJABM) Epaper Bisnis: International Journal Entrepreneurship and Management International Journal of Economics, Business and Innovation Research Harmony Management: International Journal of Management Science and Business
Dorothy R. H. Pandjaitan
Universitas Lampung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The Influence Of Brand Experience On Brand Loyalty In The Tiktok Shop Mobile Application With Brand Trust As a Mediating Variable Gaka Awangga; Dorothy Rouly Haratua Pandjaitan
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2938

Abstract

This study is motivated by the increasing competition in the social commerce industry and the shift in consumer behavior that emphasizes experiential aspects in online shopping. TikTok Shop, as one of the rapidly growing social media–based e commerce platforms in Indonesia, faces challenges in maintaining user trust and loyalty amid intense market competition. The purpose of this study is to examine the effect of Brand experience on Brand loyalty with Brand trust as a mediating variable. This research employs a quantitative approach using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) analysis technique with SmartPLS 4.0 software. Data were collected from 202 active TikTok Shop users selected through a purposive sampling technique. The results indicate that Brand experience has a positive and significant effect on both Brand trust and Brand loyalty. Brand trust also has a positive and significant effect on Brand loyalty and partially mediates the relationship between Brand experience and Brand loyalty. These findings demonstrate that positive experiences perceived by TikTok Shop users can enhance their trust in the platform, ultimately strengthening their loyalty. Therefore, TikTok Shop is advised to continuously improve the quality of user experience through sensory, affective, intellectual, and behavioral aspects to reinforce trust and build long-term customer loyalty.
The Influence Of Influencer Credibility On Purchase Intention With Brand Trust As a Mediating Variable (Study on Somethinc Calm Down Moisturizer Cosmetic Products Labeled "Tasya Farasya Approved" in Bandar Lampung) Elsa Dea Damayanti; Dorothy Rouly Haratua Pandjaitan; Nuzul Inas Nabila
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2939

Abstract

This study is motivated by the increasing role of influencer marketing in the digital cosmetics industry, particularly the use of the “Tasya Farasya Approved” label on Somethinc Calm Down Moisturizer as a representation of influencer credibility in building brand trust. This research aims to analyze the effect of influencer credibility on purchase intention with brand trust as a mediating variable among consumers of Somethinc Calm Down Moisturizer in Bandar Lampung City. This study employs a quantitative approach using the Partial Least Square–Structural Equation Modeling (PLS-SEM) method processed with SmartPLS, involving 204 respondents. The results indicate that influencer credibility has a positive and significant effect on brand trust and purchase intention, while brand trust also has a positive and significant effect on purchase intention. Furthermore, brand trust is proven to positively and significantly mediate the effect of influencer credibility on purchase intention, classified as complementary mediation (partial mediation). These findings confirm that influencer credibility plays a strategic role in enhancing consumer purchase intention through the development of brand trust.
The Influence Of Consumer Reviews And Indonesian National Team Brand Ambassadors On Purchase Intention For Le Minerale Products Stevira Andien Razika; Dorothy Rouly Haratua Pandjaitan
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2990

Abstract

The competition in the bottled water industry (AMDK) in Indonesia is increasingly intensifying along with the development of information technology and changes in consumer behavior in seeking product references. Consumers today tend to consider customer reviews and the influence of public figures before making a purchase. Le Minerale, as one of the bottled water brands in Indonesia, utilizes marketing strategies thru consumer reviews and collaboration with the Indonesian National Team as Brand Ambassadors to enhance consumer purchase intention. This study aims to determine the influence of consumer reviews and the Indonesian National Team Brand Ambassador on the purchase intention of Le Minerale products. This research employs a quantitative approach with data collection techniques thru questionnaires distributed to 120 respondents using the non-probability sampling method with purposive sampling technique. Data analysis is conducted using multiple linear regression and hypothesis testing both partially (t-test) and simultaneously (F-test). The research results show that consumer reviews have a positive and significant effect on the purchase intention of Le Minerale products. The Indonesian National Team Brand Ambassador also has a positive and significant effect on the purchase intention of Le Minerale products. Simultaneously, consumer reviews and the Indonesian National Team Brand Ambassador have a significant effect on the purchase intention of Le Minerale products.
Co-Authors Achmad Yahya Teguh Panuju Azizah, Althaffiani Rosa Dimaz Satritama Alwan Dwi Asri Siti Ambarwati Elsa Dea Damayanti Fidyandini, Hilma Putri Gaka Awangga Ghin Erza Fortuna Gumay, Elsa Christy Misbah Arbaiah Mudji Rachmat Ramelan Munti Sarida Mutia Amalia Nabila Dafiya Azhar Nanda Destyana Suci Nurul Husna Nuzul Inas Nabila Nuzul Inas Nabila Nuzul Inas Nabila, Nuzul Inas Satria Bangsawan Stefany Crisnia Gunawan Stevira Andien Razika Suci, Nanda Destyana Susanto, Erlans Firman Syafe’i, Fathurrahman Syauqi, Muhammad Ryan Triana Rospita Andharilla Yuliansyah, Ari